At a Glance
- Tasks: Analyse data to enhance BBC's digital products and audience experiences.
- Company: Join the BBC, a leading media organisation shaping the future of broadcasting.
- Benefits: Flexible working hours, competitive salary, 25 days annual leave, and extensive training opportunities.
- Other info: Diverse and inclusive workplace with excellent career progression.
- Why this job: Make a real impact on millions by improving how audiences engage with content.
- Qualifications: Experience in analytics, strong communication skills, and proficiency in SQL.
The predicted salary is between 27600 - 42500 £ per year.
Location: Office Base is Salford, London or Newcastle. This is a hybrid role and the successful candidate will balance office working with home working. We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application.
Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
Benefits - We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
Job Purpose: The BBC has been serving audiences online for a quarter of a century. Across key products including iPlayer, Sounds, Bitesize, BBC News and BBC Sport, we entertain, educate and inform audiences in their millions every day. Behind the scenes, we are making the shift from broadcasting at our audiences to a service shaped by them and designed around their wants and needs. We are creating personalised products and services that bring the right content to the right people at the right times — a personalised BBC. It will be our greatest leap since iPlayer, and that’s why it is right at the top of our agenda.
Data is fundamental to our future and in Product Analytics we help shape that future. We work across all key BBC products meaning that our portfolio is as diverse as we are, giving us the opportunity to work with one of the broadest and most exciting datasets in the UK. We harness this data to understand the experiences and needs of our audiences, providing the data-driven insights that help Product Group create richer, more personalised experiences that our audiences love, keeping people coming back to the BBC time after time.
As a Product Analyst, you will be working closely with teams across the business to support key strategic projects and day-to-day decision making. This is a chance to really make an impact. Through a combination of discovery work, in-depth analysis and reporting you will shape the future of our digital products right across the business, deepening our understanding of our audiences and offering essential insight on how to maximise the value we bring them.
Key Responsibilities and Accountabilities:
- Build a clear understanding of our audiences’ experience and needs to guide product design and development.
- Collaborate closely with other teams, including product managers, software and data engineers and business analysts.
- Work across multiple product areas, supporting decision making across the Product Group.
- Build and maintain dashboards and reports to facilitate data-led decision making.
- Support experimentation by working with product and engineering teams to set up and run experiments, and analyse and draw insight from the results.
- Proactively look for opportunities to optimise audience experience and drive engagement.
- Work to improve and shape our data analysis capabilities through automating data pipelines and working to understand and resolve any data issues.
- Showcase the value of data in driving effective decision making.
Knowledge, Skills, Training & Experience:
- Experience in an analytical role, preferably in digital products.
- Analytical, naturally inquisitive and a keen problem-solver.
- Great communication skills and the ability to translate technical information to engage a non-technical audience.
- Experience using SQL to extract and manipulate data.
- A focus on learning and the drive to develop.
- Ability to manage your own time and prioritise accordingly.
- A focus on collaboration and working as part of a cross-functional team.
- An understanding of how digital products use experimentation and experience analysing results of A/B tests.
- Knowledge of R or Python.
- Familiarity with data visualisation tools, such as Tableau.
- Experience working with very large datasets.
- Experience working with on-demand audio media products.
- Understanding of data pipelines and/or data modelling.
- Experience with Optimizely integrations and tooling.
- Experience with Data Science & Machine Learning.
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
