Marketing Manager

CONTRACT TYPE: Fixed-term Contract - Full Time / Attachment - Full Time (12 months)

DEPARTMENT: Licence Fee Unit

LOCATION: London Broadcasting House (Hybrid with a minimum of 2 days in London offices)

PROPOSED SALARY RANGE: £49,200 - 60,000 depending on relevant skills, knowledge and experience.

PURPOSE OF THE ROLE

An excellent opportunity to join one of Europe's biggest CRM programmes. As a Marketing Manager in the Licence Fee Unit, you'll play a key role in creating campaigns that drive revenue across a wide range of marketing platforms. We are an award-winning team working with market leading agencies in campaign management and media activation.

WHY JOIN THE TEAM

The Licence Fee Unit (LFU) is the key funding source for the BBC. We are a small team working to an outsourced model. You'll be working with a large full-service agency, a best in breed media buyer and smaller specialist agencies. The LFU is a highly collaborative and nurturing team. We encourage Enterprise working across the BBC. We constantly look to innovate to drive revenue and cut costs. The role therefore offers many opportunities for growth.

YOUR KEY RESPONSIBILITIES AND IMPACT

• Oversee campaigns working with our outsourced suppliers.
• Selecting creative routes and influencing final selection by respective Head of Marketing for major briefs.
• Review all media plans working with our outsourced Media planning and buying agency.
• Ensure best overall ROI for your campaigns, based on campaign analysis.
• Employ Enterprise working within the LFU and across BBC divisions and our suppliers.
• Ensuring all activity is supportable operationally, legally and meets policy expectations, including BBC Editorial Guidelines.
• Contribute to the Strategic Planning process by understanding business priorities.
• Using appropriate campaign insight, post campaign analytics and data analysis.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA

• Experience at a senior level developing new and effective marketing strategies - likely to have been gained in a large organisation with regulatory oversight.
• Experience delivering complex marketing campaigns across multiple channels; including direct, digital, social and influencer media output.
• Experience working with outsourced teams and Enterprise working within an organisation.
• Able to work as part of a team with good interpersonal skills, embrace change and manage critical stakeholder relationships.
• Self-reliant, resilient and proactive.
• Able to manage a complex matrix environment with shared responsibilities across the BBC.
• Able to present to Senior stakeholders to achieve buy-in.
• Proven significant budgetary responsibility in a large-scale marketing organisation.

DESIRABLE

• Experience translating audience insights and analytics into a marketing plan, and effective campaign briefs.
• Evidence of direct marketing experience including - Direct Mail, Email and SMS.
• Evidence of digital marketing experience including - Paid and Owned media across Display, Search, Social, ECRM, and Influencer.
• Good negotiation, influencing and presentation skills.

If you can bring some of these skills and experiences, along with transferable strengths, we'd love to hear from you and encourage you to apply.

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world's best loved content, and the BBC's mission to inform, educate and entertain.

Life at BBC

• Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
• Excellent career and professional development.
• Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
• A values-based organisation where the way we do things is important as what we do.

You belong

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential. We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we'd be happy to discuss: reasonable.adjustments@bbc.co.uk