Social Media Executive - EXTEND

JOB BAND: C

CONTRACT TYPE: Permanent, Full-time

DEPARTMENT: BBC Studios Commercial News – BBC StoryWorks

LOCATION: London – Television Centre

PROPOSED SALARY RANGE: Up to £35,000 plus £5,441 London Weighting depending on relevant skills, knowledge and experience.

This role is advertised as part of our BBC Extend programme for disabled people. To apply for this role you should identify as deaf, disabled or neurodivergent and must meet either the definition of disability in the Equality Act (2010), or the definition of disability in the Disability Discrimination Act (1995) if applying in Northern Ireland.

You’re broadly defined as disabled under both acts if you have a physical or mental impairment that has a substantial and long‑term negative or adverse effect on your ability to do normal daily activities. This definition includes both apparent and non‑apparent conditions and impairments, and medical conditions such as Cancer, HIV or Multiple Sclerosis.

We are committed to making the process of applying for this role as accessible as possible. If you need to discuss adjustments or access requirements for the application process, or have any questions about our Extend programme, please contact extend@bbc.co.uk.

The BBC is fully committed to providing workplace adjustments to help eliminate barriers in the workplace that disabled people face. To do this, we have our own dedicated BBC Access and Disability Service that provides assessments and support throughout employment with us. If you are successful in applying for this role and require workplace adjustments, we will work with you to get your adjustments in place.

Purpose of the Role

Join BBC StoryWorks to help shape standout social campaigns that bring our commercial storytelling to life. As a Social Media Executive, you’ll craft compelling content, support paid and organic activity, and ensure every asset meets BBC standards. Your work will help amplify global campaigns, drive audience engagement, and deliver best‑in‑class social experiences for our partners.

Why Join the Team

You’ll join a collaborative, creative team that thrives on innovation and high‑quality storytelling. This is a chance to work across global campaigns, experiment with new formats, and grow your strategic and creative skills. You’ll be supported by experts across BBC Studios while contributing to work that reaches diverse audiences and showcases the power of premium content marketing.

Your Key Responsibilities And Impact

• Supporting social campaigns: Deliver paid and organic activity across Facebook, Instagram, LinkedIn, X and more for global StoryWorks campaigns.
• Creating campaign assets: Produce high‑quality social visuals and copy that meet BBC and industry advertising standards.
• Developing social strategy: Ideate and execute innovative approaches to content promotion and platform‑specific formats.
• Ensuring BBC‑level quality: Maintain editorial and production excellence across all commercial social outputs.
• Troubleshooting issues: Resolve reported problems, collaborating with internal teams to ensure smooth delivery.

Your Skills and Experience

• Hands‑on involvement in paid campaigns, content creation, community management and channel growth.
• Excellent grammar, strong copywriting and close attention to detail.
• Ability to work accurately under pressure and to tight deadlines.
• Confidence managing your own workload and communicating clearly with stakeholders.
• Comfort using Google Docs and Microsoft Word, with a passion for media and storytelling.

Desired But Not Required

• Understanding of social media performance metrics and optimisation.
• Basic design or video‑editing skills for social content.
• Awareness of social and advertising standards (e.g. ASA/CAP guidelines).
• Exposure to branded content, commercial storytelling or partnerships.
• Ability to collaborate effectively with production, editorial and marketing teams.

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.

Please note: If you are offered this role, the BBC will conduct Employment screening checks which include Reference checks, Eligibility to work checks, and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.