At a Glance
- Tasks: Lead retail marketing initiatives and create engaging brand presentations for BBC Studios.
- Company: Join the globally renowned BBC Studios, home to iconic content.
- Benefits: Competitive salary up to £60,000, bonus potential, and London weighting.
- Other info: Dynamic role with opportunities for growth in a collaborative environment.
- Why this job: Be part of a creative team that shapes the future of entertainment.
- Qualifications: Experience in licensing or entertainment with strong marketing skills.
The predicted salary is between 60000 - 65441 £ per year.
Job Band: D
Contract Type: Full-time Perm
Department: BBC Studios
Location: London
Proposed Salary Range: Up to £60,000 + London Weighting (£5,441) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Bonus: 15% OTE
About BBC Studios: A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content. Our ambition is to be the home of the most powerful, entertaining and inspiring stories for people all around the world.
Retail Development Manager Responsibilities:
- Communicate, educate and motivate retail buyers, management and marketing teams on BBC Studios’ brands, content, marketing initiatives and licensing partners.
- Craft compelling, creative and customised brand collateral for UK + EMEA retail presentations including brand presentations, one-pagers, infographics, visual graphics, analysis and summaries.
- Curate a suite of campaign assets for evergreen, emerging and strategic marketing moments for Bluey, Doctor Who, BBC Earth and new brands in the pipeline.
- Create summary decks on brand campaign performance to identify key learnings across UK and EMEA retailers that drive action to unlock opportunities or address challenges.
- Execute retail marketing activations including in-store events/promotions, costume appearances, online campaigns and bespoke opportunities that drive excitement, social engagement, traffic and sales.
- Collaborate with internal team, licensing partners and agencies to develop meaningful, step-change retail events that achieve positive ROI.
- Analyse and evaluate retail and consumer trends to identify opportunities for brand/retail placement and retail marketing initiatives.
- Contribute to, build upon and help facilitate marketing ideas that differentiate BBC Studios’ content from the competition for each channel of retail distribution.
- Coordinate efforts with internal teams – Brand, Marketing, Sales, Creative, PR, Finance and Legal to maximise efficiency and success.
- Establish growth-focused long-term JBPs aligned to the mutual strategic ambitions of retailers/partners.
Essential Criteria (Skills and Experience):
- Experience in licensing or entertainment, with a preference for backgrounds in Sales, Marketing or Retail development.
- Commercially oriented with a proven track record of delivering results.
- Ability to lead and prioritise overlapping projects with tight deadlines from conception to completion.
- Experience developing multi-platform marketing initiatives and campaigns.
- Proficient in crafting compelling storytelling for our brands.
- Well-versed in UK and European retail markets.
- Proactive and collaborative team member.
- Business proficiency in German, French or key European market languages desirable.
Retail Manager employer: BBC Studios
At BBC Studios, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of London. Our culture fosters creativity and collaboration, providing employees with ample opportunities for professional growth and development within the media industry. With competitive salaries, a generous bonus structure, and the chance to work on globally recognised brands, joining our team means being part of a forward-thinking company that values innovation and employee engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the retail and entertainment industry. Attend events, join relevant groups on social media, and don’t be shy to reach out for informational chats. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers or hiring managers, bring along a portfolio of your work. Whether it’s marketing campaigns you’ve led or presentations you’ve crafted, having tangible examples can really set you apart from the crowd.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Share how your experience aligns with their goals, especially in areas like retail marketing or brand development. We love seeing enthusiasm!
✨Tip Number 4
Keep learning! Stay updated on the latest trends in retail and entertainment. Consider taking online courses or attending workshops that can boost your skills. This not only makes you more marketable but also shows potential employers that you’re committed to growth.
We think you need these skills to ace Retail Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Retail Manager role. Highlight your experience in licensing, sales, and marketing, and don’t forget to showcase any relevant achievements that demonstrate your ability to deliver results.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for this role. Use it to share your passion for retail and how your skills align with our mission at BBC Studios. Be creative and let your personality shine through!
Showcase Your Project Management Skills:We want to see how you handle overlapping projects and tight deadlines. In your application, provide examples of how you've successfully managed multiple initiatives from start to finish, especially in a retail or marketing context.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at BBC Studios.
How to prepare for a job interview at BBC Studios
✨Know Your Brands Inside Out
Before the interview, dive deep into BBC Studios' brands like Bluey and Doctor Who. Understand their unique selling points and recent campaigns. This will help you speak confidently about how you can contribute to their marketing initiatives.
✨Showcase Your Creative Side
Prepare examples of past projects where you've crafted compelling marketing materials or executed successful retail activations. Bring along a portfolio if possible, as this will demonstrate your ability to create engaging content that resonates with consumers.
✨Be Ready to Analyse Trends
Brush up on current retail and consumer trends in the UK and EMEA markets. Be prepared to discuss how these trends could influence BBC Studios' marketing strategies and how you would leverage them to drive sales and engagement.
✨Collaboration is Key
Highlight your experience working with cross-functional teams. Be ready to share specific examples of how you've collaborated with marketing, sales, and creative teams to achieve common goals. This will show that you're a proactive team player who can navigate complex projects.
