Marketing Manager, Bluey UK/EMEA

JOB BAND: D

CONTRACT TYPE: Full-time Perm

DEPARTMENT: BBC Studios

LOCATION: London

PROPOSED SALARY RANGE: £50,000-£62,000 + London Weighting (£5,441) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

About BBC Studios: A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content. Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

WHY JOIN THE TEAM? Bluey is one of the biggest and fastest growing pre‑school brands in the world, one of the most watched TV shows and a popular culture phenomenon. Kids and Adults alike are in love with the show which has led to the brand achieving status as a +$1bn retail sales success. We don’t just have fans, we have super fans and some of those are people we all know and love, whether it is Natalie Portman, Kylie Minogue or even The Jonas Brothers. Bluey continues to grow beyond the TV screen and at retail, bringing new experiences to fans around the world – with immersive experiences across the US, Bluey presence at CBeebies Land in the UK and Bluey’s World immersive experience, in Brisbane. Bluey was brought to the world in 2018 and our mission now is to build brand strength and commercial success.

Your Key Responsibilities And Impact:

• Drive franchise growth by contributing to two‑year growth plans and developing marketing campaigns and activations that support commercial success.
• Collaborate across business functions to identify growth opportunities, deliver cross‑functional initiatives, and create impactful brand and cultural moments for consumers and partners.
• Use data, insights and market intelligence to inform marketing decisions, optimise campaign performance, identify audience opportunities, and support revenue growth.
• Build strong partnerships with EMEA agents, enabling locally relevant campaigns that align with global franchise strategy while meeting regional market needs.
• Develop and maintain relationships with consumer product partners, retailers and broadcasters to support successful brand activations and achievement of business KPIs.
• Lead B2B brand activation by providing partners with timely updates, assets and toolkits for trade and consumer events, ensuring regional alignment with global brand themes.
• Monitor, analyse and report on franchise performance, delivering regular KPI reporting and actionable recommendations to stakeholders.
• Stay informed on competitor activity, consumer behaviour and industry trends, applying insights to maintain brand relevance and competitive advantage.
• Support end‑to‑end campaign delivery by developing creative briefs, managing partnerships, ensuring regulatory compliance, mitigating risks, and optimising campaigns throughout their lifecycle.
• Conduct post‑campaign evaluations, communicate results effectively across the business, and apply key learnings to strengthen future marketing performance.
• Act as a Bluey brand guardian, championing brand guidelines, delivering brand immersion programmes, and ensuring consistency across all consumer touchpoints and partner activations.
• Build high‑performing relationships and teams by collaborating effectively across the organisation, line managing direct reports, fostering development, and demonstrating a proactive, solutions‑focused leadership style.

Essential Criteria:

YOUR SKILLS AND EXPERIENCE:

• Managing and developing consumer brands in a complex business or media environment, using advanced marketing techniques.
• Ability to influence and persuade people up, down and sideways.
• Leading collaboration across organisational boundaries.
• A creative mind to deliver impactful global brand campaigns and brand growth plans, as well as creativity in overcoming barriers.
• Team leadership, able to manage self and others within a complex matrix environment.

Desired Not Required:

• Knowledge of qualitative and quantitative research techniques.
• Leading team members to manage delivery (through agency resources if required).
• Understanding and knowledge of the broadcasting industry and an interest in creative output.
• Ability to build and maintain effective relationships across the business.
• An excellent communicator.

Disclaimer: This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory. Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer. The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.