At a Glance
- Tasks: Lead exciting retail marketing initiatives for iconic BBC brands like Doctor Who and Bluey.
- Company: Join the globally renowned BBC Studios, a leader in media and entertainment.
- Benefits: Competitive salary up to £60,000, plus bonuses and London weighting.
- Other info: Dynamic team environment with opportunities for growth and collaboration.
- Why this job: Make an impact in a creative role that shapes the future of beloved brands.
- Qualifications: Experience in sales, marketing, or retail development with a passion for storytelling.
The predicted salary is between 60000 - 65441 £ per year.
JOB BAND: D
CONTRACT TYPE: Full‑time Perm
DEPARTMENT: BBC Studios
LOCATION: London
PROPOSED SALARY RANGE: Up to £60,000 + London Weighting (£5,441) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
BONUS: 15% OTE
About BBC Studios
A globally renowned media company borne of the BBC. We make and distribute the world’s most sought‑after TV, audio and digital content. Our ambition is to be the home of the most powerful, entertaining and inspiring stories for people all around the world.
Retail Development Manager Responsibilities:
- Communicate, educate and motivate retail buyers, management and marketing teams on BBC Studios’ brands, content, marketing initiatives and licensing partners.
- Craft compelling, creative and customised brand collateral for UK + EMEA retail presentations including brand presentations, one‑pagers, infographics, visual graphics, analysis and summaries.
- Curate a suite of campaign assets for evergreen, emerging and strategic marketing moments for Bluey, Doctor Who, BBC Earth and new brands in the pipeline.
- Create summary decks on brand campaign performance to identify key learnings across UK and EMEA retailers that drive action to unlock opportunities or address challenges.
- Execute retail marketing activations including in‑store events/promotions, costume appearances, online campaigns and bespoke opportunities that drive excitement, social engagement, traffic and sales.
- Collaborate with internal team, licensing partners and agencies to develop meaningful, step‑change retail events that achieve positive ROI.
- Analyse and evaluate retail and consumer trends to identify opportunities for brand/retail placement and retail marketing initiatives.
- Contribute to, build upon and help facilitate marketing ideas that differentiate BBC Studios’ content from the competition for each channel of retail distribution.
- Coordinate efforts with internal teams – Brand, Marketing, Sales, Creative, PR, Finance and Legal to maximise efficiency and success.
- Establish growth‑focused long‑term JBPs aligned to the mutual strategic ambitions of retailers/partners.
Essential Criteria (Skills and Experience):
- Experience in licensing or entertainment, with a preference for backgrounds in Sales, Marketing or Retail development.
- Commercially oriented with a proven track record of delivering results.
- Ability to lead and prioritise overlapping projects with tight deadlines from conception to completion.
- Experience developing multi‑platform marketing initiatives and campaigns.
- Proficient in crafting compelling storytelling for our brands.
- Well‑versed in UK and European retail markets.
- Proactive and collaborative team member.
- Business proficiency in German, French or key European market languages desirable.
Retail Manager in London employer: BBC Studios
BBC Studios is an exceptional employer, offering a dynamic work environment in the heart of London where creativity and innovation thrive. With a competitive salary package, including a generous bonus structure and London weighting, employees benefit from a culture that prioritises collaboration and professional growth, alongside opportunities to work on globally recognised brands like Doctor Who and BBC Earth. The company fosters a supportive atmosphere that encourages personal development and the chance to make a meaningful impact in the media industry.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the retail and entertainment industry. Attend events, join relevant groups on social media, and don’t be shy to reach out for informational chats. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in marketing campaigns, brand presentations, or any relevant projects. This will give potential employers a taste of what you can bring to the table, especially in a creative role like Retail Manager.
✨Tip Number 3
Prepare for interviews by researching BBC Studios and their brands. Understand their current marketing initiatives and think about how you can contribute. Tailor your answers to show how your experience aligns with their goals – this will make you stand out as a candidate!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to engage directly with us. Good luck!
We think you need these skills to ace Retail Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Retail Manager role. Highlight your experience in licensing, sales, or marketing, and show us how you can bring value to BBC Studios. We want to see how your skills align with our needs!
Showcase Your Creativity:Since this role involves crafting compelling brand collateral, don’t shy away from showcasing your creative side. Include examples of past projects or campaigns you've worked on that demonstrate your ability to create engaging content. Let us see your storytelling skills!
Highlight Your Results:We love numbers! When detailing your previous roles, focus on the results you achieved. Whether it’s increased sales, successful marketing campaigns, or improved engagement, quantifying your achievements will help us understand your impact.
Apply Through Our Website:To make sure your application gets to us, apply directly through our website. It’s the best way to ensure we see your application and gives you a chance to explore more about BBC Studios while you're at it!
How to prepare for a job interview at BBC Studios
✨Know Your Brands Inside Out
Before the interview, dive deep into BBC Studios' brands like Bluey and Doctor Who. Understand their unique selling points and recent campaigns. This will help you speak confidently about how you can contribute to their marketing initiatives.
✨Showcase Your Creative Side
Prepare examples of past projects where you've crafted compelling marketing collateral or executed successful retail activations. Bring visuals if possible! This will demonstrate your ability to create engaging content that resonates with consumers.
✨Be Ready to Discuss Trends
Familiarise yourself with current retail and consumer trends in the UK and EMEA markets. Be prepared to discuss how these trends could influence BBC Studios' marketing strategies and how you can leverage them to drive sales.
✨Collaboration is Key
Highlight your experience working with cross-functional teams. Be ready to share specific examples of how you've collaborated with marketing, sales, and creative teams to achieve common goals. This shows you're a team player who can navigate complex projects.
