Global Head of Brand Activation, Bluey in London

JOB DETAILS

• JOB BAND: F
• CONTRACT TYPE: Full-time Perm
• DEPARTMENT: BBC Studios
• LOCATION: London
• PROPOSED SALARY RANGE: Up to £72,000-£83,000 + London Weighting (£5,441) depending on relevant skills, knowledge and experience.
• BONUS: 25% OTE

Your Key Responsibilities And Impact

• Develop and execute the global annual brand plan, translating franchise strategy into impactful marketing initiatives that drive brand growth and commercial success.
• Partner with the VP, Global Brand Director, and cross‑functional teams to maximise revenue opportunities across brands, licensing, content, and key consumer moments.
• Champion an insight‑led approach, leveraging audience, consumer, market, and retail data to inform strategy, activation, and decision‑making.
• Lead B2B and trade marketing activations, collaborating with stakeholders and product teams to drive awareness, consideration, and purchase intent.
• Build strong relationships with regional and local teams to ensure global brand consistency while enabling effective local market execution.
• Act as the Bluey brand expert and guardian, clearly articulating brand DNA, audience segmentation, identity, architecture, and purpose across all touchpoints.
• Drive creative innovation by identifying new opportunities, consumer trends, and activation approaches that evolve the brand while remaining true to its core values.
• Deliver integrated global marketing campaigns, overseeing strategy, briefs, creative development, media planning, partnerships, asset creation, and campaign compliance.
• Use performance data, insights, and post‑campaign evaluations to optimise marketing effectiveness, maximise return on investment, and inform future activity.
• Lead collaboration with editorial, product, digital, and external partners to create compelling campaigns, experiences, and partnerships that support brand and business objectives.
• Manage and develop high‑performing teams by setting priorities, allocating resources effectively, fostering innovation, and creating a culture of accountability and continuous learning.
• Build strong stakeholder relationships, champion BBC values and diversity principles, and simplify plans and communications to drive alignment, clarity, and successful delivery.

Your Skills And Experience

• ESSENTIAL CRITERIA
• A record of strategic, commercial and creative success gained at a senior level.
• Demonstrates the management and development of consumer brands, using advanced marketing techniques.
• A best‑in‑class leader in working collaboratively across every commercial touchpoint in a business to drive growth and success of an entertainment brand.
• Measurable success in developing and executing brand‑led and content‑led marketing campaigns.
• Experience in rallying teams behind a common vision.
• Desired Not Required
• Understanding of competitive landscape and able to react accordingly to maintain competitive edge.
• An expert in relationship management and negotiation.
• A creative mind to deliver impactful global brand campaigns and brand growth plans, as well as creativity in overcoming barriers.
• Demonstration of knowledge of qualitative and quantitative research techniques & understanding of what data is suitable to form the genesis of a campaign brief and guides the team.
• Excellent communication skills across all organisational levels.
• A motivational and supportive team leader.
• An embracer and instigator of change.
• Self‑reliant, resilient and proactive. Able to manage self and others within a complex matrix environment with shared responsibilities across the BBC.