Creative Director - Content in London

Contract Type: Permanent, Full-time

Department: BBC Studios Creative

Location: London Television Centre – Hybrid

Proposed Salary Range: Up to £88,750 plus £5441 London Weighting and up to 15% bonus depending on relevant skills, knowledge and experience.

We are BBC Studios, a globally renowned media company borne of the BBC. We make and distribute the world’s most sought‑after TV, audio and digital content. Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

Purpose of the Role

The Creative Director leads and inspires a high‑performing, multidisciplinary creative team to deliver exceptional, insight‑driven work across BBC Studios’ global portfolio. Acting as the creative heartbeat of the organisation, the role shapes and oversees bold, innovative campaigns and content that elevate brand perception, support commercial goals, and set the benchmark for creative excellence across digital, social, video, experiential, and multiplatform storytelling.

Why join the team

Joining BBC Studios Creative means becoming part of a world‑class, collaborative team that pushes creative boundaries and produces work seen by millions worldwide. You’ll lead ambitious, industry‑defining projects, work closely with senior stakeholders, nurture exceptional talent, and drive innovation across platforms. This is a rare opportunity to shape the creative direction of one of the world’s most respected content brands while working in a supportive, dynamic, and strategically influential environment.

Your Key Responsibilities And Impact

• Lead and inspire multidisciplinary creative teams to deliver high‑impact integrated campaigns, digital activations, trade events, and on‑set content to the highest creative and production standards.
• Provide strategic and hands‑on creative direction across video, digital, experiential, and presentation platforms, ensuring cohesive and insight‑driven output.
• Drive innovation and excellence in design, storytelling, and branded content to strengthen audience connection and elevate BBC Studios’ brand perception.
• Oversee the development and delivery of distinctive, multi‑platform content aligned with BBC Studios’ commercial and creative objectives.
• Mentor and manage creatives, producers, and digital talent—cultivating collaboration, professional growth, and intelligent risk‑taking.
• Contribute to senior management decision‑making, including resource planning, budget oversight, workflow optimisation, and departmental strategy.
• Build strong relationships with stakeholders and ensure all creative work meets BBC editorial, technical, compliance, and organisational standards.

Essential Criteria

• Exceptional creative and digital expertise, with a strong record of delivering high‑quality, innovative work.
• Proven leadership experience, demonstrating effective Creative Direction and team management across multidisciplinary groups.
• Strong multi‑platform credentials, including strategic vision, digital storytelling, and brand‑building capability.
• Solid production experience across relevant formats and environments.
• Excellent communication skills, with the ability to pitch, present, and influence senior stakeholders confidently and persuasively.

Desired but Not Required

• Proven creative leader with strong conceptual abilities and a track record of delivering original, impactful ideas across multiple platforms.
• Deep expertise in brand positioning, digital storytelling, and large‑scale integrated campaign development.
• Highly skilled in copywriting, art direction, and producing high‑quality creative across digital, social, and traditional channels.
• Strong understanding of social media, video strategy, analytics, emerging technologies, and performance‑driven optimisation.
• Excellent people leadership skills, demonstrating resilience, sound judgement, and the ability to collaborate effectively while upholding BBC editorial and ethical standards.

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply as soon as possible.

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.