Licensing Director- LATAM

JOB BAND: E

CONTRACT TYPE: Full-time Perm

DEPARTMENT: BBC Studios

LOCATION: London

PROPOSED SALARY RANGE: £90,000 + London Weighting (£5,441) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights. Bonus: 15% O.T.E

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content. Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

WHY JOIN THE TEAM?

Reporting to the Regional VP of Consumer Products & Commercial Partnerships – LatAm, this role leads the regional licensing strategy and commercial performance across Latin America. You will drive revenue growth, expand market presence, and ensure alignment with global brand priorities, while leading and developing a high-performing team.

Your Key Responsibilities And Impact:

• Define and deliver the LatAm licensing strategy, owning revenue targets, forecasting, and long-term growth.
• Identify new business opportunities across categories, markets, and channels to expand the licensing footprint.
• Lead and develop the LatAm team, with direct reports including a Marketing Manager, Licensing Manager, and Licensing Coordinator.
• Set clear priorities, KPIs, and elevate the team’s strategic and commercial impact.
• Oversee licensing, merchandising, and promotional partnerships to drive revenue and brand visibility.
• Direct and support licensing agents; directly manage direct agreements.
• Drive retail strategy and distribution, maximizing sell-in and sell-through across key accounts and channels.
• Align product launches and marketing plans with regional trends and opportunities.
• Lead forecasting, budgeting, and performance tracking, ensuring data-led decision making and transparency.
• Evaluate partnerships and develop business models to support growth.
• Build strong senior relationships with partners, licensees, retailers, and broadcasters.
• Collaborate cross-functionally with global and regional teams to align licensing, content, and marketing strategies.
• Communicate routinely and effectively with the wider BBCS departments (product development, marketing, content sales, regional licensing teams) and key clients such as broadcasters.

Your Skills And Experience:

• Extensive experience in an entertainment role, ideally within a marketing or licensing department.
• Passion for BBCS’ brands and children’s space.
• Knowledge of Latin American retail landscape.
• Fluent in Spanish/Portuguese with strong written and verbal communication skills.

Desired Not Required:

• Familiarity with BBC programming and British television a plus.
• Exceptional attention to detail and organizational skills.
• Proactive, collaborative team player with a thirst for learning and growth.
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint).

Disclaimer: This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory. Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

Redeployment: The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.