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- Tasks: Lead digital inventory management and analysis for BBC Studios' advertising products.
- Company: Join the globally renowned BBC Studios, a leader in media content.
- Benefits: Competitive salary up to £65,000 plus London weighting and hybrid working.
- Why this job: Shape the future of digital advertising while working with a talented team.
- Qualifications: Experience in digital advertising, analytics, and strong Excel skills required.
- Other info: Exciting growth opportunities in a dynamic media environment.
The predicted salary is between 65000 - 65000 £ per year.
Job Band: D
Contract Type: Permanent, Full-time
Department: BBC Studios
Location: London, Television Centre - Hybrid
Proposed Salary Range: Up to £65,000 + London Weighting (£5,441), depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
About BBC Studios
A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content. Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.
Why Join the Team
This role is part of BBC Studios, the BBC’s global content company that supports our mission of maximising the greatest commercial returns to the UK license payer by building BBC brands, audiences and reputation across the world. The Advertising Product team sits within the Digital News and Streaming group and has ownership of all ad product decisions; sitting across formats, audience segmentation, demand partnerships and the technology needed to deliver ads effectively and efficiently. The team works closely with our UX, design, content and commercial teams as well as technical delivery units to ensure we have best in class, premium ad products delivering for our customers across the Globe. This is an exciting opportunity to join a skilled and growing team that is delivering premium ad experiences for our users whilst aiding the delivery of revenue growth to our overall business.
Role Overview
We are looking for an Inventory Lead to join the team to help shape and deliver our digital Inventory hierarchy, reporting, analysis and yield in collaboration with the Yield Operations Manager. The role will assist the operational set up for accurate ad delivery to audiences across our media landscape, including web, app, video/audio variants. It will assist in developing our targeting capabilities and options, reporting, and analytics. The role will be a split of 75% Inventory Management and reporting and 25% supporting wider initiatives of the Inventory & Yield Management team.
Your Key Responsibilities And Impact
- Inventory Analysis & Segmentation: Proactively monitor, analyse, and forecast digital advertising inventory across all our platforms (web, mobile, app, video, audio, etc.). This includes slicing and dicing inventory based on various parameters such as audience demographics, content categories, geographic location, device type, ad unit size, and time of day. Audience development to create compelling and appropriate cohorts for our sales teams and our clients.
- Product Packaging & Development: Working closely with Partner Solutions to help develop and implement innovative inventory packages and bundles for sale to advertisers. This involves strategically splitting out our site and digital properties into attractive and marketable offerings that cater to diverse advertisers’ needs and campaign objectives. This role leads on the operational aspects of this process.
- Yield Management & Pricing Strategy: Continuously monitor and analyse sell-through rates, eCPMs, and overall yield to identify opportunities for optimisation. Work closely with sales and ad operations teams to recommend and implement pricing strategies that maximize revenue while maintaining competitiveness. Analysing large data sets from data warehouses to be able to draw performance and bidding data including modelling opportunity costs of all the different inventory categories and usage.
- Forecasting & Capacity Planning: Develop accurate inventory forecasts to inform sales strategies and ensure sufficient capacity for future demand. Identify potential inventory shortfalls or surpluses and work proactively to address them via direct or indirect means. Utilise dedicated systems (our DMP and ad servers) and other tools to identify key trends and provide action-based outcomes from those trends and opportunities for growth.
- Data-Driven Recommendations: Translate complex data into actionable insights and provide strategic recommendations to improve inventory utilisation, product offerings, and overall advertising performance. Looking at the macro picture of our opportunities from a contextual and/or audience cohorts perspective and providing recommendations.
Essential Criteria
YOUR SKILLS AND EXPERIENCE
- Ability to apply digital industry knowledge, market awareness, audience research and analytics insights to ad product strategy and planning.
- Extensive knowledge of the advertising eco‑system including ad servers, programmatic, consent management tools.
- Proven expertise in slicing and dicing inventory data to identify trends and opportunities.
- Familiarity with a/b testing techniques.
- Extensive knowledge of Google Ad Manager and advanced targeting.
- Extensive knowledge of DMP technology, preferably Permutive.
- Strong analytical skills with a deep understanding of key digital advertising metrics (e.g., impressions, clicks, CTR, CPM, eCPM, fill rate, sell‑through rate, yield).
- Advanced Excel knowledge.
Next Steps
We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.
Inventory Lead employer: BBC Studios
Contact Detail:
BBC Studios Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Inventory Lead
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how your skills can contribute to their goals. This will help you stand out and show that you're genuinely interested in the role.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s your turn in the hot seat.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the position. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Inventory Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your expertise in inventory management and data analysis, as these are key for the Inventory Lead role.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about digital advertising and how your background aligns with our mission at BBC Studios. Be sure to mention any relevant projects or achievements that showcase your abilities.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, provide examples of how you've used data to drive decisions in previous roles. Mention specific tools or methodologies you’ve used, like Google Ad Manager or A/B testing.
Apply Through Our Website: We encourage you to apply directly through our website. This ensures your application is received promptly and allows us to review it efficiently. Plus, it’s the best way to stay updated on your application status!
How to prepare for a job interview at BBC Studios
✨Know Your Inventory Inside Out
Before the interview, dive deep into the specifics of digital advertising inventory. Familiarise yourself with key metrics like eCPMs and sell-through rates. Being able to discuss these concepts confidently will show that you understand the role's core responsibilities.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive decisions in previous roles. Whether it's through forecasting or identifying trends, be ready to explain your thought process and the impact of your recommendations on inventory management.
✨Understand the Advertising Ecosystem
Brush up on your knowledge of ad servers, programmatic advertising, and consent management tools. This will not only help you answer technical questions but also demonstrate your commitment to staying updated in a fast-paced industry.
✨Prepare Questions for Them
Think of insightful questions to ask about the team’s current challenges or future projects. This shows your genuine interest in the role and helps you gauge if the company culture aligns with your values.