At a Glance
- Tasks: Lead CRM improvements and optimise workflows for BBC Studios' Ad Sales team.
- Company: Join the globally renowned BBC Studios, a leader in media content creation.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on continuous improvement and user engagement.
- Why this job: Make a real impact on commercial systems and drive innovation in a dynamic environment.
- Qualifications: Experience with Salesforce and strong stakeholder management skills required.
The predicted salary is between 70000 - 90000 £ per year.
JOB BAND: D
CONTRACT TYPE: PERM
DEPARTMENT: BBC Studios
LOCATION: London, Television Centre - Hybrid
PROPOSED SALARY RANGE: Up to £60,900 + London Weighting (£5,441), depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
About BBC Studios
A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content. Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.
About The Strategy & Business Intelligence Team
The Strategy & BI team supports BBC Studios Ad Sales by driving commercial growth, business performance and future capability through strategic insight, trusted data, connected commercial platforms and transformational initiatives. This role sits within the Change & Enablement function, which leads strategic transformation and operational change across the Ad Sales business. The team is responsible for helping the organisation adopt new capabilities, optimise ways of working and maximise the value of commercial technology investments to support future growth.
Why Join the Team
This role will focus on defining and prioritising the commercial systems roadmap, improving workflow efficiency, driving CRM adoption and enabling connected, scalable ways of working across commercial teams. Working closely with Sales, Marketing, Ad Operations, Planning, Revenue Performance, Business Intelligence, Product and Technology teams, you will help ensure our commercial systems and workflows remain effective, user‑centric and aligned to evolving business needs. The role combines product ownership, stakeholder management and continuous improvement with hands‑on operational delivery across CRM, workflows, adoption, governance and commercial operations. You will identify opportunities to improve efficiency, reduce operational friction, strengthen data quality and support the successful delivery of business change across the organisation.
Your Key Responsibilities And Impact
- Own and evolve the Ad Sales commercial systems roadmap, prioritising initiatives based on business value, user needs and strategic objectives.
- Lead the optimisation and continuous improvement of Salesforce and support the ongoing evolution of Media Cloud capabilities, ensuring platforms remain effective, scalable and user‑centric.
- Gather, define and translate business requirements into platform enhancements, user stories and workflow improvements.
- Partner with the Salesforce Product Team to prioritise backlog, shape solutions and support successful delivery.
- Collaborate across Sales, Ad Operations, Planning, Revenue Performance, Business Intelligence, Product and Technology teams to identify opportunities for improvement.
- Design and optimise commercial workflows and processes to drive efficiency, consistency and scalability.
- Identify opportunities to streamline operations, reduce manual effort and introduce workflow automation across the commercial lifecycle.
- Drive CRM adoption, governance and enablement through training, change management and user engagement initiatives.
- Build and support a champions network, using user feedback and adoption insights to inform future improvements.
- Improve data quality, reporting and operational visibility through dashboards, KPIs and performance monitoring.
- Act as the key link between business and technology teams, ensuring platform development aligns with commercial priorities.
- Measure the impact of enhancements, evaluate new capabilities and drive continuous improvement across the commercial technology ecosystem.
Your Key Skills And Experience
- Proven experience owning and improving Salesforce (Sales Cloud), including the optimisation and continuous improvement of CRM processes and workflows.
- Experience gathering, translating and prioritising business requirements into Salesforce enhancements, platform improvements or roadmap initiatives.
- Demonstrated success driving Salesforce adoption, user enablement, training and change management across commercial or sales teams.
- Strong stakeholder management skills, with experience working across commercial, operational and technology teams to deliver business outcomes.
- Experience identifying and delivering process, workflow or operational improvements that have improved efficiency, data quality, reporting or forecasting.
Desired (Not Required)
- Experience with Salesforce Media Cloud.
- Experience within media, advertising, publishing or commercial sales organisations.
- Experience in a Product Owner, Product Manager or Commercial Systems role.
- Experience supporting forecasting, revenue operations or commercial reporting processes.
- Familiarity with media planning tools, order management systems or Ad Tech platform.
Disclaimer: This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved. The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants.
CRM Product & Enablement Manager employer: BBC Studios
At BBC Studios, we pride ourselves on being a globally renowned media company that fosters a dynamic and inclusive work culture. As a CRM Product & Enablement Manager, you will have the opportunity to drive meaningful change within our Ad Sales team while benefiting from competitive salary packages, hybrid working arrangements, and a commitment to employee growth through continuous training and development. Join us in shaping the future of storytelling and enjoy the unique advantage of working at the iconic Television Centre in London, where creativity and innovation thrive.
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We think this is how you could land CRM Product & Enablement Manager
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We think you need these skills to ace CRM Product & Enablement Manager
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at BBC Studios, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at BBC Studios
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with BBC Studios’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
