Ad Sales Account Executive

JOB BAND: C

CONTRACT TYPE: PERM

DEPARTMENT: BBC Studios

LOCATION: London, Television Centre - Hybrid

PROPOSED SALARY RANGE: £28,000 + London Weighting (£5,441), depending on relevant skills, knowledge and experience.

BONUS: 20%

About BBC Studios

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought‑after TV, audio and digital content. Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

WHY JOIN THE TEAM

The Account Executive will support the London Ad Sales team by managing responses to multi‑platform sales briefs (digital, TV, audio), setting up campaigns and working with Ad Operations on campaign implementation, optimisation and troubleshooting. Working closely with multiple departments, the Account Executive provides in‑depth knowledge of internal processes and advertising solutions and draws on this information to educate the sales team.

Managing Multi‑Platform Sales Campaigns – Pre Sales

• Work closely with Ad Sales to develop options and propose solutions in response to advertising briefs from agencies/clients.
• Provide information for proactive pitches; this may include sales decks, screenshots or data and insights from our Data Management Platform.
• Present proposals and media plans to clients/agencies together with the Ad Sales team.
• Review inventory availability and inform contacts in the client/agency business on placement options.
• Manage day‑to‑day enquiries and ensure campaign Dropbox folders are kept up to date with our latest sales collateral.
• Develop a reputation as a trusted advisor within the sales team by providing insights on new digital products and commercial opportunities.
• For partnership/content campaigns – liaise with relevant content teams (Editorial or Storyworks – Branded Content) to put together a content strategy and develop options and propose solutions in response to advertising briefs from agencies/clients, ensuring it is aligned with the media strategy.

Launching and Implementing Campaigns – Campaign Management

• Work closely with Ad Operations to set up and launch campaigns on time and in line with client expectations.
• Work closely with the wider Ad Sales, Ad Operations teams, Storyworks and Editorial teams on campaign management and coordination to ensure a smooth campaign fulfilment for clients and agencies.
• Review revenue and inventory data to check that placements are delivering to expectations.
• Follow up with clients/agencies and internal departments to gain feedback on campaigns and address any potential issues or concerns.
• Provide regular performance reports for agencies and the sales team detailing click‑through rates, impression delivery, etc., including a critical analysis of campaign performance based on data, making recommendations for future campaigns.
• For partnership/content campaigns – work closely with the Editorial and/or Storyworks teams to ensure the smooth delivery, implementation and distribution of content is aligned with the media campaign.
• For programmatic campaigns – set up new programmatic campaigns, reporting, troubleshooting and optimising when necessary. Understanding of programmatic processes, audience targeting and optimisation strategies is preferred.

Campaign Optimisation, Troubleshooting and Reporting

• With Ad Operations, conduct technical troubleshooting and resolve any issues identified.
• Monitor campaign performance and optimise campaigns to increase effectiveness.
• Check that campaigns have delivered in line with insertion orders and that revenue is recognised appropriately.
• Put together end‑of‑campaign reports and post‑campaign analysis decks and present these to clients/agencies.
• Liaise with finance to ensure invoices are sent correctly and on time to clients/agencies.

Client/Agency Engagement

• Establish relationships with key contacts in clients/agencies to facilitate the smooth implementation of campaigns.
• Attend industry events to establish and maintain a professional network.

Developing Professional Capability

• Agree a development plan with the Account Director to increase capability in line with business needs.
• Keep up‑to‑date with industry trends, new product developments and the competition to develop a reputation as an advocate and advisor within the sales team.

Relationships

• Account Director – business and performance reviews, coaching.
• Sales teams – responding to briefs, pitching, campaign reporting daily/weekly.
• Advertising Operations – campaign management, new product information and troubleshooting daily/weekly.
• Clients & Agencies – campaign management, reporting, optimisation, IOs daily/weekly.

Your Skills And Experience

• Understanding of the media industry and platforms – digital marketing in particular.
• IT literate, experience and understanding especially with Microsoft Excel, Dropbox and PowerPoint.
• Numerate with strong attention to detail.
• Personable, and good with people.

Desired Not Required

• Online ad‑serving / campaign management.
• Programmatic advertising.
• Inventory management.
• Experience of TV and digital ad tools including GAM, Operative1, Permutive, Salesforce, AdLib, Mydas would be an advantage.
• Understanding of digital products and solutions, such as ad formats.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.