At a Glance
- Tasks: Lead the creation of original YouTube formats that engage and inform audiences.
- Company: Join BBC News, a leader in trusted journalism and innovative storytelling.
- Benefits: Competitive salary, flexible working hours, 25 days annual leave, and professional development opportunities.
- Other info: Inclusive environment that values diversity and supports your growth.
- Why this job: Shape the future of journalism on YouTube and reach millions with your creativity.
- Qualifications: Experience in developing successful video formats and strong project leadership skills.
The predicted salary is between 42000 - 52000 £ per year.
PROPOSED SALARY RANGE: £42,000 - £52,000 depending on relevant skills, knowledge and experience.
The expected salary range for this role reflects internal benchmarking and external market insights.
We're happy to discuss flexible working.
If you'd like to, please indicate your preference in the application - though there's no obligation to do so now.
Flexible working will be part of the discussion at offer stage.
JOB PURPOSE
Join BBC News as our You Tube Showrunner and help shape the future of trusted journalism on the world's biggest video platform.
You'll lead the development of original You Tube-first formats that attract new audiences, deepen engagement and build lasting viewer habits.
Working with journalists, presenters and production teams across BBC News, you'll turn innovative ideas into distinctive, repeatable formats that bring public service journalism to life for digital audiences.
WHY JOIN THE TEAM
BBC News is investing in a new era of audience-first storytelling on You Tube.
This is a unique opportunity to help define what BBC News looks and feels like on the platform, working with world‑class journalism, talented presenters and industry‑leading creatives.
You'll have the freedom to experiment, innovate and create formats that can reach millions of viewers while helping audiences better understand the world around them.
- YOUR KEY RESPONSIBILITIES AND IMPACT
- Develop and launch original You Tube formats that grow audiences, deepen engagement and strengthen BBC News' presence on the platform.
- Lead projects from concept through pilot production, testing and series development, ensuring ideas are editorially robust and creatively distinctive.
- Work closely with presenters, journalists, producers and editors to create repeatable, audience first formats designed specifically for You Tube.
- Use audience insights, performance data and platform expertise to refine content, improve retention and optimise viewing habits.
- Identify opportunities to transform BBC journalism, expertise and talent into innovative long-form and mid-form video experiences.
- Champion creative innovation by staying ahead of platform trends, audience behaviours and emerging creator approaches.
- Collaborate across teams to deliver formats that meet the highest editorial, creative and public service standards.
- Proven experience developing and producing successful original video formats, series or franchises for You Tube or comparable digital platforms.
- Strong creative and editorial judgement, with a track record of taking ideas from concept through pilot and into production.
- Deep understanding of You Tube audience behaviours, content performance metrics and the factors that drive repeat viewing and audience loyalty.
- Experience working closely with on-screen talent, presenters or creators to develop engaging and authentic content.
- Strong project leadership skills, with the ability to manage multiple developments simultaneously and bring teams together around a clear creative vision.
- DESIRED BUT NOT REQUIRED
- Experience developing content for news, current affairs or factual programming.
- Understanding of You Tube analytics, audience development strategies and content optimisation techniques.
- Experience launching new digital brands, shows or editorial products.
- Knowledge of emerging creator formats, social video trends and platform innovation.
- Experience working within a large, multi-disciplinary media organisation.
Please wait... BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no:
, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.
Redeployment The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants.
Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
Information at a Glance
This is your BBC At the BBC you can create and innovate in an inclusive environment while contributing to some of the world's best loved content, and the BBC's mission to inform, educate and entertain.
- Life at BBC
- Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
- Excellent career and professional development.
- Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
- A values-based organisation where the way we do things is important as what we do.
Benefits may vary if you are joining on an FTC basis or on an orchestra conditions contract. Learn more about life at the BBC and our values in our candidate pack.
You belong
We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.
We want to attract the broadest range of talented people to join us.
The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
Find out more about diversity, inclusion and belonging in our strategy below.
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YouTube Showrunner - Senior Journalist employer: BBC Studios Distribution Limited
BBC Studios Distribution Limited is an exceptional employer, offering a dynamic work environment in Salford where creativity and editorial excellence thrive. With a strong commitment to employee development, you will have access to unique opportunities for growth within the broadcasting industry, all while being part of a team that values innovation and engagement with a diverse audience.
Contact Details:
BBC Studios Distribution Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land YouTube Showrunner - Senior Journalist
✨Get Involved in Local Journalism
Join local journalism groups or community events to meet industry folks and make connections. Try volunteering for community newspapers or online platforms – it's a great way to get your foot in the door and show your commitment to the craft.
✨Showcase Your Work Online
Create a personal website or a blog to showcase your best articles, videos, or multimedia projects. This not only highlights your skills but also demonstrates your passion for journalism and helps establish your personal brand in the media landscape.
✨Stay Updated on the Industry Trends
Follow industry leaders on social media and stay updated on the latest trends in journalism. Engage with them by sharing your thoughts or asking questions – you never know when an informative tweet might catch the eye of a recruiter or journalist at BBC Studios Distribution Limited!
✨Explore Internships for Full-Time Opportunities
Don’t shy away from internships, even if you’re looking for full-time roles. Many journalism companies, like BBC Studios Distribution Limited, often hire from their intern pool, so using these as stepping stones can really pay off. Keep an eye on their career page for any openings!
We think you need these skills to ace YouTube Showrunner - Senior Journalist
Some tips for your application 🫡
Show Off Your Writing Skills:In journalism and media, your ability to write well is essential, so make sure your CV and cover letter reflect that. Include diverse writing samples, whether they’re articles, blog posts, or reports, that showcase your style and versatility. We want to see your voice and ability to engage an audience from the get-go!
Highlight Relevant Experience:If you've interned at a media outlet or contributed to any publications—whether student-run or professional—don't keep it a secret! We love seeing real-world experience, so clearly detail your responsibilities and achievements. Quantify your impact where possible, like mentioning audience growth or story reach.
Tailor Your Application for BBC Studios Distribution Limited:When applying for the YouTube Showrunner - Senior Journalist role at BBC Studios Distribution Limited, really dig into what makes their content stand out. Reference their tone, style, or any recent articles that resonated with you in your cover letter. This shows we you’re not just sending out generic applications—you’re genuinely interested in what we do!
Prepare for a Portfolio Spotlight:Since you're applying for a full-time role, you're likely expected to have a portfolio ready to go. Make sure to curate a selection of your best work that aligns with what BBC Studios Distribution Limited produces. Provide a link to your online portfolio in your CV and be prepared to discuss your favourite pieces in interviews—this is your chance to shine!
How to prepare for a job interview at BBC Studios Distribution Limited
✨Show Off Your Writing Skills
Prepare a portfolio that highlights your best writing samples. This is crucial in journalism as hiring managers want to see your voice and style. Make sure to include a variety of pieces, like news articles, features, and opinion pieces, showing your versatility.
✨Master the Art of Storytelling
During the interview, be ready to discuss how you approach storytelling. You might be asked to outline a story you reported on, your process for gathering information, and how you engage your audience. Practice telling a couple of your best stories concisely and compellingly.
✨Know the Current Media Landscape
Be prepared to discuss industry trends and how they affect journalism today. Familiarise yourself with key developments in media, and have opinions ready for discussions about digital versus traditional platforms, as well as ethical considerations in reporting.
✨Convey Your Passion and Drive
As you’re applying for a full-time role, they’ll want to know about your long-term commitment to journalism. Share your aspirations for future projects, any internships or freelance work, and how you see yourself growing within BBC Studios Distribution Limited. Show that you’re not just looking for a job, but a career in journalism.
