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- Tasks: Analyse audience data and provide insights to shape engaging content for diverse UK audiences.
- Company: Join the BBC Nations team, a leader in media and content production.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact by being the voice of the audience in shaping popular shows.
- Qualifications: Strong analytical skills and experience in market research projects.
- Other info: Dynamic environment with a focus on collaboration and innovation.
The predicted salary is between 25700 - 30900 £ per year.
BBC Nations produces content putting audiences across the whole country at the heart of everything it does. The division is responsible for producing an extremely broad range of output across News, Sport, Audio and TV content from the devolved Nations and English regions of the UK.
This is an exciting opportunity to have a real impact on decision‑making; acting as the voice of the audience across the breadth of the country. If you’re interested in what makes people tick, how they consume TV shows and other video content, and you’re passionate about turning that into insights on how to make the best shows for audiences across all platforms, you’ll enjoy being part of our dedicated, pan‑UK team.
YOUR KEY RESPONSIBILITIES AND IMPACT
- Take a leading role in updating and reporting audience performance across the breadth of content produced by the Nations division each week.
- Support editorial stakeholders across video and sport to understand the performance and audience opportunities for their output, through a mix of regular reporting and periodic audience deep‑dives.
- Provide support on research projects using different methodologies (e.g. surveys, focus groups) to help shape output across platforms for the benefit of UK audiences.
- Help develop and mentor colleagues across all business areas on new tools and initiatives developed by the Nations Audiences team.
- Build strong, collaborative working relationships with stakeholders and colleagues across a range of areas including commissioning, marketing and central network audiences teams.
- Analysing digital performance data and collaborating with data analysts to own and develop dashboards and tools.
REQUIRED QUALIFICATIONS
- Good analytical skills, with the ability to extract key conclusions from diverse datasets.
- Some experience of supporting qualitative and quantitative market research projects such as surveys and focus groups.
- Excellent communication skills, with an ability to turn data into engaging reports, articles and presentations, and deliver to stakeholders with different levels of data literacy.
- An aptitude for time management, with the ability to respond to changing priorities in a dynamic environment.
- A clear interest in the UK media & TV market, wider audience trends, and the context in which the BBC operates.
DESIRED QUALIFICATIONS
- Experience of audience measurement and working with media industry data such as digital/social media analytics, radio industry (RAJAR) data, and/or TV industry (Barb) data.
- Passion for turning complex data into compelling stories for colleagues at all levels.
- An interest specifically in new & evolving digital video trends and products.
- Interest in, and good understanding of, domestic sport across the UK.
PROPOSED SALARY RANGE
£25,700 – £30,900 depending on relevant skills, knowledge and experience.
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief.
Audience Research Executive in Salford employer: BBC Studios Distribution Limited
Contact Detail:
BBC Studios Distribution Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Audience Research Executive in Salford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those working at the BBC or similar organisations. A friendly chat can open doors and give you insights that might just help you land that Audience Research Executive role.
✨Tip Number 2
Show off your analytical skills! Prepare to discuss how you've turned data into actionable insights in past roles. Bring examples to the table during interviews to demonstrate your ability to make sense of complex datasets.
✨Tip Number 3
Stay updated on media trends! Keep an eye on what's happening in the UK media landscape, especially around audience behaviour and digital video trends. This knowledge will not only impress interviewers but also help you contribute meaningfully to discussions.
✨Tip Number 4
Apply through our website! We love seeing applications directly from our platform. It shows you're keen and makes it easier for us to track your application. Plus, you'll get all the latest updates on opportunities that match your skills!
We think you need these skills to ace Audience Research Executive in Salford
Some tips for your application 🫡
Show Your Passion for Audience Insights: When you're writing your application, let your enthusiasm for understanding audiences shine through. Share any experiences you've had with audience research or data analysis, and how they fuelled your passion for creating engaging content.
Tailor Your Application: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your analytical skills and any relevant experience with qualitative and quantitative research methods to show us you’re the right fit.
Communicate Clearly: Your ability to turn complex data into engaging reports is key! Use clear and concise language in your application, and don’t shy away from showcasing your communication skills. We want to see how you can make data accessible to everyone.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter!
How to prepare for a job interview at BBC Studios Distribution Limited
✨Know Your Audience
Before the interview, dive deep into understanding the BBC's audience. Familiarise yourself with their demographics, preferences, and how they consume content across different platforms. This will help you articulate how your insights can directly impact decision-making.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data to drive decisions in past roles. Bring along any reports or presentations you've created that demonstrate your ability to turn complex data into engaging narratives. This will show your potential employer that you can effectively communicate findings to various stakeholders.
✨Engage with Current Trends
Stay updated on the latest trends in the UK media and TV market. Be ready to discuss how these trends influence audience behaviour and content consumption. Showing your passion for the industry will resonate well with the interviewers and highlight your commitment to the role.
✨Build Collaborative Relationships
During the interview, emphasise your experience in working collaboratively with different teams. Share examples of how you've built strong relationships with stakeholders in previous roles, as this is crucial for the Audience Research Executive position. Highlighting your teamwork skills will demonstrate that you're a good fit for their pan-UK team.