PROPOSED SALARY RANGE: £42,000 - £52,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights. We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application - though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.
JOB PURPOSE
Join BBC News as our YouTube Showrunner and help shape the future of trusted journalism on the world's biggest video platform. You'll lead the development of original YouTube-first formats that attract new audiences, deepen engagement and build lasting viewer habits. Working with journalists, presenters and production teams across BBC News, you'll turn innovative ideas into distinctive, repeatable formats that bring public service journalism to life for digital audiences.
WHY JOIN THE TEAM
BBC News is investing in a new era of audience-first storytelling on YouTube. This is a unique opportunity to help define what BBC News looks and feels like on the platform, working with world‑class journalism, talented presenters and industry‑leading creatives. You'll have the freedom to experiment, innovate and create formats that can reach millions of viewers while helping audiences better understand the world around them.
YOUR KEY RESPONSIBILITIES AND IMPACT
- Develop and launch original YouTube formats that grow audiences, deepen engagement and strengthen BBC News' presence on the platform.
- Lead projects from concept through pilot production, testing and series development, ensuring ideas are editorially robust and creatively distinctive.
- Work closely with presenters, journalists, producers and editors to create repeatable, audience first formats designed specifically for YouTube.
- Use audience insights, performance data and platform expertise to refine content, improve retention and optimise viewing habits.
- Identify opportunities to transform BBC journalism, expertise and talent into innovative long-form and mid-form video experiences.
- Champion creative innovation by staying ahead of platform trends, audience behaviours and emerging creator approaches.
- Collaborate across teams to deliver formats that meet the highest editorial, creative and public service standards.
- Proven experience developing and producing successful original video formats, series or franchises for YouTube or comparable digital platforms.
- Strong creative and editorial judgement, with a track record of taking ideas from concept through pilot and into production.
- Deep understanding of YouTube audience behaviours, content performance metrics and the factors that drive repeat viewing and audience loyalty.
- Experience working closely with on-screen talent, presenters or creators to develop engaging and authentic content.
- Strong project leadership skills, with the ability to manage multiple developments simultaneously and bring teams together around a clear creative vision.
DESIRED BUT NOT REQUIRED
- Experience developing content for news, current affairs or factual programming.
- Understanding of YouTube analytics, audience development strategies and content optimisation techniques.
- Experience launching new digital brands, shows or editorial products.
- Knowledge of emerging creator formats, social video trends and platform innovation.
- Experience working within a large, multi-disciplinary media organisation.
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Redeployment The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
Information at a Glance
This is your BBC At the BBC you can create and innovate in an inclusive environment while contributing to some of the world's best loved content, and the BBC's mission to inform, educate and entertain.
Life at BBC
- Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
- Excellent career and professional development.
- Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
- A values-based organisation where the way we do things is important as what we do.
Benefits may vary if you are joining on an FTC basis or on an orchestra conditions contract. Learn more about life at the BBC and our values in our candidate pack.
You belong
We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential. We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. Find out more about diversity, inclusion and belonging in our strategy below.
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YouTube Showrunner - Senior Journalist in City of Westminster employer: BBC Studios Distribution Limited
BBC Studios Distribution Limited is an exceptional employer, offering a dynamic work environment in Salford where creativity and editorial excellence thrive. With a strong commitment to employee development, you will have access to unique opportunities for growth within the broadcasting industry, all while being part of a team that values innovation and engagement with a diverse audience.
Contact Details:
BBC Studios Distribution Limited Recruitment Team