At a Glance
- Tasks: Craft engaging social media content and support global campaigns for BBC StoryWorks.
- Company: Join the renowned BBC Studios, a leader in premium content creation.
- Benefits: Flexible hours, generous leave, pension contributions, and 24/7 GP access.
- Other info: Inclusive role for disabled applicants with a commitment to accessibility.
- Why this job: Be part of a creative team that shapes impactful storytelling and engages diverse audiences.
- Qualifications: Experience in social media campaigns, strong writing skills, and attention to detail.
The predicted salary is between 35000 - 40000 £ per year.
Job Band: C
Contract Type: Permanent, Full-time
Department: BBC Studios Commercial News – BBC StoryWorks
Location: London – Television Centre
Proposed Salary Range: Up to £35,000 plus £5,441 London Weighting depending on relevant skills, knowledge and experience.
This role is advertised as part of our BBC Extend programme for disabled people. To apply for this role you should identify as deaf, disabled or neurodivergent and must meet either the definition of disability in the Equality Act (2010), or the definition of disability in the Disability Discrimination Act (1995) if applying in Northern Ireland. You are broadly defined as disabled under both acts if you have a physical or mental impairment that has a substantial and long‑term negative or adverse effect on your ability to do normal daily activities. This definition includes both apparent and non‑apparent conditions and impairments, and medical conditions such as cancer, HIV or multiple sclerosis. We are fully committed to making the application process as accessible as possible. If you need adjustments or have questions about our Extend programme, please contact extend@bbc.co.uk.
WE ARE BBC STUDIOS
A globally renowned media company borne of the BBC, we make and distribute the world’s most sought‑after TV, audio and digital content.
PURPOSE OF THE ROLE
Join BBC StoryWorks to help shape standout social campaigns that bring our commercial storytelling to life. As a Social Media Executive, you’ll craft compelling content, support paid and organic activity, and ensure every asset meets BBC standards. Your work will help amplify global campaigns, drive audience engagement, and deliver best‑in‑class social experiences for our partners.
WHY JOIN THE TEAM
You’ll join a collaborative, creative team that thrives on innovation and high‑quality storytelling. This is a chance to work across global campaigns, experiment with new formats, and grow your strategic and creative skills. You’ll be supported by experts across BBC Studios while contributing to work that reaches diverse audiences and showcases the power of premium content marketing.
YOUR KEY RESPONSIBILITIES AND IMPACT
- Support social campaigns: Deliver paid and organic activity across Facebook, Instagram, LinkedIn, X and more for global StoryWorks campaigns.
- Create campaign assets: Produce high‑quality social visuals and copy that meet BBC and industry advertising standards.
- Develop social strategy: Ideate and execute innovative approaches to content promotion and platform‑specific formats.
- Ensure BBC‑level quality: Maintain editorial and production excellence across all commercial social outputs.
- Troubleshoot issues: Resolve reported problems, collaborating with internal teams to ensure smooth delivery.
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA
- Hands‑on involvement in paid campaigns, content creation, community management and channel growth.
- Excellent grammar, strong copywriting and close attention to detail.
- Ability to work accurately under pressure and to tight deadlines.
- Confidence managing your own workload and communicating clearly with stakeholders.
- Comfort using Google Docs and Microsoft Word, with a passion for media and storytelling.
DESIRED BUT NOT REQUIRED
- Understanding of social media performance metrics and optimisation.
- Basic design or video‑editing skills for social content.
- Awareness of social and advertising standards (e.g. ASA/CAP guidelines).
- Exposure to branded content, commercial storytelling or partnerships.
- Ability to collaborate effectively with production, editorial and marketing teams.
EEO AND DIVERSITY STATEMENT
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief.
BENEFITS
- A flexible 35‑hour working week with 26 days annual leave (plus bank holidays) and the option to purchase an extra five days.
- Defined pension (up to 10% employer contributions).
- Caring and parenting support, 24/7 remote GP access, life assurance and accident benefit.
- BBC Studios is a world leader in operating sustainably both on and off screen.
- Career development in a values‑led, purpose‑driven culture.
Social Media Executive - EXTEND employer: BBC Group and Public Services
At BBC Studios, we pride ourselves on being an inclusive and innovative employer, particularly through our BBC Extend programme which supports disabled individuals. Working as a Social Media Executive in the vibrant Television Centre in London offers you the chance to collaborate with a creative team, develop your skills in a supportive environment, and contribute to impactful global campaigns while enjoying a flexible work schedule and comprehensive benefits.
Contact Details:
BBC Group and Public Services Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive - EXTEND
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BBC Group and Public Services and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BBC Group and Public Services are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BBC Group and Public Services on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BBC Group and Public Services. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Executive - EXTEND
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BBC Group and Public Services. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BBC Group and Public Services:Show us that you’ve done your homework! In your application, briefly mention what you admire about BBC Group and Public Services’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BBC Group and Public Services
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BBC Group and Public Services will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BBC Group and Public Services, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
