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For Companies At a Glance
- Tasks: Create and manage engaging content for Radio 2's social media channels.
- Company: Join the BBC, a leading broadcaster with a vibrant culture.
- Benefits: Competitive salary, flexible working, 25 days leave, and professional development opportunities.
- Other info: Dynamic role with opportunities for growth and collaboration across teams.
- Why this job: Be part of a creative team that connects audiences with exciting audio content.
- Qualifications: Experience in social media management and strong knowledge of BBC Radio 2.
The predicted salary is between 28000 - 36000 £ per year.
Job Details
- Contract Type: Fixed-term Contract / Attachment, Full-time to March 2027
- Department: Publishing and Community Management, Radio 2 / BBC Sounds
- Location: London
- Proposed Salary Range: £28,000 - £36,000 depending on relevant skills, knowledge and experience.
We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage. Interviews are planned for 18th May 2026.
Purpose of the Role
We’re looking for a creative and passionate Social Media Executive to join the BBC Radio central social media team, with a focus on publishing and community management. You will help optimise and maximise impact for our Radio 2 social channels and social video. You’ll bring our live radio, music, and podcast content to life through sharing short‑form clips and social storytelling. Your work will help UK audiences discover and connect with the BBC’s audio on demand content and live radio in fresh and exciting ways.
Key Responsibilities
- Schedule, optimise, and publish content across Radio 2’s social media platforms.
- Devise and develop community management tactics to help grow our channels.
- Collaborate with artists, creators, and non‑BBC channels to amplify reach.
- Work closely with other execs and production teams to ensure cohesive and impactful promotion for live radio moments.
- Ensure our channels are compliant with the BBC’s editorial guidelines.
- Support wider BBC radio network priorities and podcast campaigns as needed.
Essential Criteria
- Strong knowledge of BBC Radio 2, its audience, and its presenter line‑up.
- Familiarity with publishing and analytics tools such as Emplifi, Social Flow or equivalent.
- Significant experience working with a publisher or broadcaster, managing content and running TikTok, Instagram and FB Reels, and YouTube Shorts channels.
- Skilled in video and image editing, including Adobe Creative Suite and mobile editing apps, and experience creating thumbnails, straps and SEO‑friendly copy for social posts.
- Confident communicator with the ability to share ideas and collaborate across teams, leaders and presenters.
Desirable Criteria
- Experience working on social campaigns for live events or festivals.
- Familiarity with BBC editorial standards and compliance.
- Understanding of radio and podcast promotion and audio storytelling.
- Experience using social media analytics to inform strategy.
Benefits
- Fair pay and flexible benefits including a competitive salary package.
- Flexible working, a 35‑hour week, 25 days annual leave with the option to buy an extra 5 days.
- Defined pension scheme and discounted dental, health care and gym.
- Excellent career and professional development.
Equal Opportunity
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief. The BBC is a disability confident employer.
Social Media Exec, Radio 2 Publishing employer: BBC Group and Public Services
Contact Detail:
BBC Group and Public Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Exec, Radio 2 Publishing
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own social channels reflect the creativity and passion that Radio 2 is looking for. Show us how you can engage an audience and tell a story through your posts.
✨Tip Number 2
Network like a pro! Reach out to current or former employees at BBC Radio 2 on LinkedIn. Ask them about their experiences and any tips they might have. This could give you insider knowledge that sets you apart from other candidates.
✨Tip Number 3
Prepare for the interview by knowing your stuff! Familiarise yourself with BBC Radio 2’s recent content and community initiatives. Be ready to discuss how you can contribute to their social media strategy and bring fresh ideas to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Let’s get you that Social Media Exec role!
We think you need these skills to ace Social Media Exec, Radio 2 Publishing
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social media and BBC Radio 2 shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what you can bring to the team.
Tailor Your Experience: Make sure to highlight your relevant experience in managing social media channels, especially with platforms like TikTok and Instagram. We love seeing how your past roles have prepared you for this position, so don’t hold back on those details!
Be Creative: Since this is a creative role, don’t be afraid to showcase your creativity in your application. Whether it’s through your writing style or by including links to your previous work, we want to see how you can bring our content to life.
Apply Through Our Website: Remember, the best way to apply is through our website. It’s super easy and ensures your application gets to us directly. Plus, you’ll find all the info you need about the role and our team there!
How to prepare for a job interview at BBC Group and Public Services
✨Know Your BBC Radio 2 Inside Out
Before the interview, dive deep into BBC Radio 2's content, audience, and presenters. Familiarise yourself with their social media presence and recent campaigns. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their goals.
✨Show Off Your Creative Skills
Prepare examples of your previous work in social media, especially any creative campaigns you've run. Bring along a portfolio or links to your best content, particularly on platforms like TikTok and Instagram. Highlight how your skills in video and image editing can enhance their social storytelling.
✨Be Ready to Discuss Analytics
Since the role involves optimising content, be prepared to talk about how you've used analytics tools in the past. Share specific examples of how data has informed your strategies and led to successful outcomes. This shows you're not just creative but also strategic.
✨Collaborative Spirit is Key
The job requires working closely with various teams, so be ready to discuss your collaborative experiences. Think of examples where you've successfully worked with others to achieve a common goal, especially in a fast-paced environment like live events or festivals.