At a Glance
- Tasks: Promote BBC News programmes and manage reputation through innovative publicity campaigns.
- Company: Join the iconic BBC News communications team in London.
- Benefits: Competitive salary, flexible working hours, 25 days leave, and professional development opportunities.
- Why this job: Be part of a dynamic team shaping public perception of news that matters.
- Qualifications: Experience in publicity campaigns, press releases, and managing reputational issues.
- Other info: Inclusive environment with opportunities for travel and collaboration across teams.
The predicted salary is between 28000 - 36000 £ per year.
CONTRACT TYPE: Permanent, full-time
DEPARTMENT: External Communications (News)
LOCATION: London
PROPOSED SALARY RANGE: £32,000-£40,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
PURPOSE OF THE ROLE
Join the BBC News communications team! You’ll be working on high-profile, highly-scrutinised content which is consumed by around three quarters of UK adults each week. As Publicist, Domestic News, you’ll play a key part in publicising programmes and investigations, and managing our reputation. The successful candidate will promote the BBC’s news programmes and investigations across video, audio and online, targeting UK media to raise the profile of the BBC’s journalism and share the BBC’s key messages. The role will require a keen news sense and ability to handle reputational issues.
WHY JOIN THE TEAM
We have a fantastic, supportive and fun team, led by a great boss. You’ll get experience in issue handling and reputation management, as well as proactively publicising the best news content the BBC has to offer. The domestic and international teams work closely and flexibly, which might mean opportunities for overseas travel.
YOUR KEY RESPONSIBILITIES AND IMPACT:
- Manage domestic publicity for BBC News UK output.
- Work with editorial teams on a range of content from podcasts, to TV and radio documentaries and digital programming.
- Liaise with senior stakeholders and handle potential reputational issues.
- Collaborate on pan-BBC News initiatives and projects with other publicists.
- The role sometimes involves travel to manage publicity on the ground for high profile launches and/or events as well as meeting key stakeholders and media.
- This role requires being part of a rota to work on call over some weekends so the successful candidate will need to be prepared to work flexibly when required.
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA:
- A track record of creating and delivering successful publicity campaigns.
- Experience of crafting press releases, pitching feature ideas, understanding TV and podcast promotion, working with external journalists, and creating social media content.
- An understanding of the reputational issues and challenges facing BBC News and the news industry in general.
- Experience of managing reputational issues and good judgment when dealing with crisis communications.
- Experience of stakeholder management and the ability to brief people on relevant communication issues.
DESIRABLE:
- A keen interest in news and current affairs.
- Experience in organising events.
- A good understanding of social media and digital communications as well as experience of coming up with ideas for creating digital content.
If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.
Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Contracts of Employment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.
You will benefit from:
- Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
- Excellent career and professional development.
- Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
- A values-based organisation where the way we do things is important as what we do.
Benefits may vary if you are joining on an FTC basis or on an orchestra conditions contract. Learn more about life at the BBC and our values in our candidate pack.
We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential. We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. Find out more about diversity, inclusion and belonging in our strategy below.
We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: reasonable.adjustments@bbc.co.uk
Publicist, BBC News employer: BBC Group and Public Services
Contact Detail:
BBC Group and Public Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Publicist, BBC News
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to current or former BBC employees on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for news! When you get the chance to chat with potential employers, make sure to express your enthusiasm for current affairs and the media landscape. Share your thoughts on recent stories and how you’d approach publicity for them.
✨Tip Number 3
Prepare for interviews by practising common questions. Think about how you’d handle reputational issues or pitch a new idea for a campaign. We recommend doing mock interviews with friends or using online resources to boost your confidence.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Don’t forget to tailor your application to highlight your relevant skills and experiences that match the role!
We think you need these skills to ace Publicist, BBC News
Some tips for your application 🫡
Show Your Passion for News: When writing your application, let your enthusiasm for news and current affairs shine through. We want to see that you’re not just qualified, but genuinely excited about the role and the impact you can make at BBC News.
Tailor Your Experience: Make sure to highlight your relevant experience in publicity campaigns and crisis communications. We love seeing how your past work aligns with what we do, so don’t hold back on those specific examples!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for this role. Keep it engaging and concise, and make sure to connect your skills directly to the responsibilities outlined in the job description.
Apply Through Our Website: We encourage you to apply through our website for a smooth application process. It’s the best way for us to receive your details and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at BBC Group and Public Services
✨Know Your BBC News Inside Out
Before the interview, dive deep into BBC News content. Familiarise yourself with recent programmes, investigations, and any current reputational issues. This will not only show your genuine interest but also help you discuss how you can contribute to their publicity efforts.
✨Craft Your Success Stories
Prepare specific examples of successful publicity campaigns you've managed. Be ready to discuss the strategies you used, the challenges faced, and the outcomes achieved. This will demonstrate your experience and ability to handle the responsibilities of the role.
✨Stay Current on News Trends
Keep up with the latest trends in news and media. Being able to discuss how these trends impact the BBC and its audience will showcase your keen news sense and understanding of the industry, which is crucial for a Publicist role.
✨Practice Crisis Communication Scenarios
Think through potential reputational issues that could arise and how you would handle them. Practising your responses will prepare you for questions about crisis communications and show that you have good judgment in high-pressure situations.