At a Glance
- Tasks: Drive brand success through creative marketing and retail strategies for iconic BBC brands.
- Company: Join the innovative team at BBC Studios, a leader in entertainment.
- Benefits: Enjoy a flexible work week, generous leave, and a supportive culture.
- Other info: Collaborative environment with opportunities for career growth and development.
- Why this job: Make an impact with beloved brands like Doctor Who and Bluey.
- Qualifications: Experience in licensing or marketing, with strong storytelling skills.
The predicted salary is between 60000 - 60000 £ per year.
Job Details
- Contract Type: Full-time Perm
- Department: BBC Studios
- Location: London
- Proposed Salary Range: Up to £60,000 + London Weighting (£5,441) depending on relevant skills, knowledge and experience.
- Bonus: 15% OTE
Key Responsibilities and Impact
- Communicate, educate and motivate retail buyers, management and marketing teams on BBC Studios’ brands, content, marketing initiatives and licensing partners.
- Craft compelling, creative and customized brand collateral for UK + EMEA retail presentations including, but not limited to: Brand presentations, One-pagers, Infographics, Sizzles / Visual graphics, Analysis and Summaries.
- Curate suite of campaign assets for evergreen, emerging and strategic marketing moments for Bluey, Doctor Who, BBC Earth and new brands in the pipeline.
- Create summary decks on brand campaign performance to help identify key learnings across UK and EMEA retailers that drive action to unlock opportunities or address challenges.
- Execute retail marketing activations including in-store events/promotions, costume appearances, online campaigns, and bespoke opportunities that will drive excitement, social engagement, traffic and sales.
- Collaborate with internal team, licensing partners and agencies to develop meaningful, step change retail events that achieve positive ROI.
- Analyse and evaluate retail and consumer trends to identify opportunities for brand/retail placement and retail marketing initiatives.
- Contribute to, build upon, and help facilitate marketing ideas that differentiate BBC Studios’ content from the competition for each channel of retail distribution.
- Coordinate efforts with internal teams – Brand, Marketing, Sales, Creative, PR, Finance and Legal to maximize efficiency and success.
- Establish growth focused long-term JBPs aligned to mutual strategic ambitions of Retailers / Partners.
Skills and Experience
- Experience in licensing or entertainment, with a preference for backgrounds in Sales, Marketing, or Retail development.
- Commercially orientated with a proven track record of delivering results.
- Ability to lead and prioritize overlapping projects with tight deadlines from conception to completion.
- Experience developing multi-platform Marketing initiatives and campaigns.
- Proficient in crafting compelling storytelling for our brands.
- Well-versed in UK and European Retail markets.
- Proactive and collaborative team member.
- Business proficiency in German, French or key European market languages desirable.
Benefits
- A flexible 35-hour working week with 26 days annual leave (plus bank holidays) and the option to buy an extra five days.
- Defined pension (up to 10% employer contributions).
- Caring and parenting support, 24/7 remote GP access, life assurance and accident benefit.
- Career development in a values-led purpose-driven culture.
Equal Opportunity
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
Disability confident
We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email: reasonable.adjustments@bbc.co.uk
Product Licensing Manager (WSB) employer: BBC Group and Public Services
BBC Studios is an exceptional employer, offering a dynamic work environment in the heart of London where creativity and collaboration thrive. With a flexible 35-hour working week, generous annual leave, and a commitment to employee development within a values-led culture, staff are empowered to grow their careers while contributing to world-class brands like Bluey and Doctor Who. The company also prioritises sustainability and inclusivity, making it a rewarding place for those seeking meaningful employment.
Contact Details:
BBC Group and Public Services Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Product Licensing Manager (WSB)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to BBC Studios. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your creativity! When you get the chance to present yourself, think about how you can craft a compelling story around your experience. Use visuals or examples that resonate with the brands you’d be working with.
✨Tip Number 3
Be proactive! If you see an opportunity to engage with BBC Studios, whether through social media or events, jump on it. Show them you're not just another applicant; you're genuinely interested in their work.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at BBC Studios. Don’t miss out!
We think you need these skills to ace Product Licensing Manager (WSB)
Some tips for your application 🫡
Show Your Passion for the Brand:When you're crafting your application, let your enthusiasm for BBC Studios and its brands shine through. We want to see how you connect with our content and how you can bring that passion into your role as a Product Licensing Manager.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experience in licensing, marketing, or retail development. We love seeing how your unique skills align with the responsibilities of the role, so don’t hold back!
Be Clear and Concise:In your written application, clarity is key! Use straightforward language and structure your thoughts logically. We appreciate well-organised applications that make it easy for us to see your qualifications and potential.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at BBC Group and Public Services
✨Know Your Brands Inside Out
Before the interview, dive deep into BBC Studios’ brands like Bluey and Doctor Who. Understand their unique selling points and recent marketing campaigns. This will help you communicate effectively and show your passion for the role.
✨Showcase Your Creative Skills
Prepare examples of your previous work that demonstrate your ability to craft compelling brand collateral. Bring along any presentations or marketing materials you've created, as this will give you a chance to discuss your creative process and how it aligns with the company's needs.
✨Be Ready to Discuss Trends
Familiarise yourself with current retail and consumer trends in the UK and EMEA markets. Be prepared to discuss how these trends can influence marketing strategies and brand placements, showcasing your analytical skills and market knowledge.
✨Collaboration is Key
Highlight your experience working with cross-functional teams. Prepare anecdotes that illustrate your collaborative approach and how you’ve successfully coordinated efforts with different departments to achieve marketing goals.
