At a Glance
- Tasks: Manage and optimise paid social media campaigns across platforms like Meta, TikTok, and Snapchat.
- Company: Join BBC Studios, a globally renowned media company with a creative culture.
- Benefits: Competitive salary, flexible working, 26 days annual leave, and career development opportunities.
- Other info: Collaborative team atmosphere with a focus on diversity and inclusion.
- Why this job: Gain hands-on experience in a dynamic environment while working on iconic franchises.
- Qualifications: Experience in paid social media and proficiency in Meta Ads Manager.
The predicted salary is between 29000 - 33000 £ per year.
LOCATION: London - Hybrid (2 days in office)
PROPOSED SALARY RANGE: £29,000–£33,000 per annum, depending on skills and experience, plus a London Weighting allowance of £5,441 on top of the base salary.
WE ARE BBC STUDIOS
A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content. Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world. BBC Studios Digital don’t just reach audiences - we move them. As an award-winning department, we cultivate and amplify fandoms behind some of the world’s most iconic franchises, including Bluey, BBC Earth, Doctor Who, and Gen-Z comedy channel Funny Parts. We run over 90 channels generating 15 billion views each year, encouraging audiences to watch wherever and whenever they choose.
PURPOSE OF THE ROLE
Join BBC Studios' Brand & Licensing Digital Division as a Paid Social Executive supporting paid social campaigns from setup through optimisation and post-campaign reporting. Working across multiple accounts, you'll use Meta Ads Manager regularly, analyse performance data, produce client-ready reporting, and turn insights into recommendations that improve future activity. Reporting to the Paid Social Manager, you'll help deliver accurate, effective paid media campaigns for our partners.
WHY JOIN THE TEAM
You'll join a collaborative Brand Partnership environment and work closely with UK and US Sales and Marketing colleagues. The role offers hands‑on ownership across campaign setup, optimisation, analysis and reporting, with exposure to multiple accounts and stakeholders. It's an opportunity to strengthen your paid social expertise while contributing to clear, high‑quality campaign delivery within BBC Studios.
YOUR KEY RESPONSIBILITIES AND IMPACT:
- Build, launch and manage paid social campaigns primarily across Meta, as well as other advertising platforms including Google, TikTok and Snapchat Ads.
- Monitor in-flight campaign performance, analyse results and recommend optimisations, working closely with the Paid Social Manager where additional support is required.
- Collect and quality-check performance data across multiple accounts, producing accurate Excel and PowerPoint reports with clear, well‑presented charts.
- Conduct post-campaign analysis, translate findings into practical recommendations and prepare client-ready updates for external and non‑marketing audiences.
- Manage campaign requirements, timings and workload effectively, communicating deadlines and capacity while collaborating with the Paid Social Manager, Brand Partnership, Sales and Marketing teams.
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA
- Paid social experience, gained in-house or within an agency environment.
- Hands‑on experience setting up and managing campaigns in Meta Ads Manager, including Facebook and Instagram activity.
- Strong understanding of paid social KPIs, campaign performance drivers and how to use data to optimise activity and inform recommendations.
- Proficiency in Excel and PowerPoint for reporting and post‑campaign analysis.
- A high degree of accuracy in data handling, given reports are issued directly to clients.
DESIRED BUT NOT REQUIRED
- Hands‑on experience managing campaigns across Google Ads (YouTube), TikTok Ads Manager and Snapchat Ads Manager.
We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest, we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory. Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.
Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
Information at a Glance
This is your BBC At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.
Life at BBC Studios
A flexible 35-hour working week with 26 days annual leave (plus bank holidays) and the option to buy an extra five days. Defined pension (up to 10% employer contributions). Caring and parenting support, 24/7 remote GP access, life assurance and accident benefit. BBC Studios is a world leader in operating sustainably both on and off screen. Find out more about BBC Group’s science-based Net Zero targets here.
Career development in a values‑led purpose‑driven culture. Benefits may vary if you are joining on an FTC basis.
Learn more about life at the BBC and our values in our candidate pack.
Candidate pack
You belong
We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential. We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity. We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief. Find out more about diversity, inclusion and belonging in our strategy below.
Diversity, inclusion & belonging strategy
Disability confident
We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: reasonable.adjustments@bbc.co.uk
Paid Social Media Executive employer: BBC Group and Public Services
At BBC Studios, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. With competitive salaries, generous bonuses, and a commitment to employee growth, we empower our team to drive innovation and creativity in the media landscape. Join us to collaborate with industry leaders, develop your skills, and contribute to world-class commercial products that engage global audiences.
Contact Details:
BBC Group and Public Services Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Media Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BBC Group and Public Services and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BBC Group and Public Services are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BBC Group and Public Services on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BBC Group and Public Services. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Media Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BBC Group and Public Services. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BBC Group and Public Services:Show us that you’ve done your homework! In your application, briefly mention what you admire about BBC Group and Public Services’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BBC Group and Public Services
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BBC Group and Public Services will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BBC Group and Public Services, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
