Marketing Manager, Bluey UK/EMEA

JOB BAND: D
CONTRACT TYPE: Full-time Perm
DEPARTMENT: BBC Studios
LOCATION: London
PROPOSED SALARY RANGE: £50,000-£62,000 + London Weighting (£5,441) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

ABOUT BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

WHY JOIN THE TEAM?

Bluey is one of the biggest and fastest growing pre‑school brands in the world, one of the most watched TV shows and a popular culture phenomenon. Kids and Adults alike are in love with the show which has led to the brand achieving status as a +$1bn retail sales success. We don’t just have fans, we have super fans and some of those are people we all know and love, whether it is Natalie Portman, Kylie Minogue or even The Jonas Brothers. Bluey continues to grow beyond the TV screen and at retail, bringing new experiences to fans around the world – with immersive experiences across the US, Bluey presence at CBeebies Land in the UK and Bluey’s World immersive experience, in Brisbane. Bluey was brought to the world in 2018 and our mission now is to build brand strength and commercial success.

The Marketing Manager is accountable for managing their team and supporting the Head Of Marketing in the delivery of all brand activations and marketing campaigns in their area, ensuring excellence in delivery.

They will work collaboratively with key stakeholders from across the business to deliver integrated 360 campaign activations that drive consumer engagement and maximise revenue growth.

They are a proactive, self‑starters who will set their own standards and act as a great role‑model for their direct reports.

YOUR KEY RESPONSIBILITIES AND IMPACT :

• Drive franchise growth by contributing to two‑year growth plans and developing marketing campaigns and activations that support commercial success.
• Collaborate across business functions to identify growth opportunities, deliver cross‑functional initiatives, and create impactful brand and cultural moments for consumers and partners.
• Use data, insights and market intelligence to inform marketing decisions, optimise campaign performance, identify audience opportunities, and support revenue growth.
• Build strong partnerships with EMEA agents, enabling locally relevant campaigns that align with global franchise strategy while meeting regional market needs.
• Develop and maintain relationships with consumer product partners, retailers and broadcasters to support successful brand activations and achievement of business KPIs.
• Lead B2B brand activation by providing partners with timely updates, assets and toolkits for trade and consumer events, ensuring regional alignment with global brand themes.
• Monitor, analyse and report on franchise performance, delivering regular KPI reporting and actionable recommendations to stakeholders.
• Stay informed on competitor activity, consumer behaviour and industry trends, applying insights to maintain brand relevance and competitive advantage.
• Support end‑to‑end campaign delivery by developing creative briefs, managing partnerships, ensuring regulatory compliance, mitigating risks, and optimising campaigns throughout their lifecycle.
• Conduct post‑campaign evaluations, communicate results effectively across the business, and apply key learnings to strengthen future marketing performance.
• Act as a Bluey brand guardian, championing brand guidelines, delivering brand immersion programmes, and ensuring consistency across all consumer touchpoints and partner activations.
• Build high‑performing relationships and teams by collaborating effectively across the organisation, line managing direct reports, fostering development, and demonstrating a proactive, solutions‑focused leadership style.

YOUR SKILLS AND EXPERIENCE :

ESSENTIAL CRITERIA:

• Managing and developing consumer brands in a complex business or media environment, using advanced marketing techniques.
• Ability to influence and persuade people up, down and sideways.
• Leading collaboration across organisational boundaries.
• A creative mind to deliver impactful global brand campaigns and brand growth plans, as well as creativity in overcoming barriers
• Team leadership, able to manage self and others within a complex matrix environment.

DESIRED NOT REQUIRED :

• Knowledge of qualitative and quantitative research techniques.
• Leading team members to manage delivery (through agency resources if required)
• Understanding and knowledge of the broadcasting industry and an interest in creative output.
• Ability to build and maintain effective relationships across the business. An excellent communicator
• Ability to influence and persuade people up, down and sideways.

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

#BBCSTUDIOS

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

Redeployment

Information at a Glance

This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.

Find out more about BBC Studios

Life at BBC Studios

• A flexible 35-hour working week with 26 days annualleave (plus bank holidays) and the option to buy anextra five days.
• Defined pension (up to 10% employer contributions).
• Caring and parenting support, 24/7 remote GP access,life assurance and accident benefit.
• BBC Studios is a world leader in operating sustainably both on and off screen. Find out more about BBC Group’s science-based Net Zero targets here.
• Career development in a values-led purpose-driven culture.
• Benefits may vary if you are joining on an FTC basis.
• Learn more about life at the BBC and our values in our candidate pack.

Candidate pack

You belong

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Find out more about diversity, inclusion and belonging in our strategy below.

Diversity, inclusion & belonging strategy

Disability confident

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: reasonable.adjustments@bbc.co.uk

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.