At a Glance
- Tasks: Drive brand success through creative marketing and retail strategies for iconic BBC brands.
- Company: Join the dynamic team at BBC Studios in London.
- Benefits: Enjoy a competitive salary, flexible hours, and generous annual leave.
- Other info: Collaborative environment with opportunities to innovate and lead exciting campaigns.
- Why this job: Make an impact on beloved brands like Doctor Who and Bluey while growing your career.
- Qualifications: Experience in licensing, sales, or marketing with strong project management skills.
The predicted salary is between 60000 - 60000 £ per year.
JOB BAND: D
CONTRACT TYPE: Full-time Perm
DEPARTMENT: BBC Studios
LOCATION: London
PROPOSED SALARY RANGE: Up to £60,000 + London Weighting (£5,441) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
BONUS: 15% OTE
Key Responsibilities and Impact
- Communicate, educate and motivate retail buyers, management and marketing teams on BBC Studios’ brands, content, marketing initiatives and licensing partners.
- Craft compelling, creative and customized brand collateral for UK + EMEA retail presentations including, but not limited to: Brand presentations, One-pagers, Infographics, Sizzles / Visual graphics, Analysis and Summaries.
- Curate suite of campaign assets for evergreen, emerging and strategic marketing moments for Bluey, Doctor Who, BBC Earth and new brands in the pipeline.
- Create summary decks on brand campaign performance to help identify key learnings across UK and EMEA retailers that drive action to unlock opportunities or address challenges.
- Execute retail marketing activations including in-store events/promotions, costume appearances, online campaigns, and bespoke opportunities that will drive excitement, social engagement, traffic and sales.
- Collaborate with internal team, licensing partners and agencies to develop meaningful, step change retail events that achieve positive ROI.
- Analyse and evaluate retail and consumer trends to identify opportunities for brand/retail placement and retail marketing initiatives.
- Contribute to, build upon, and help facilitate marketing ideas that differentiate BBC Studios’ content from the competition for each channel of retail distribution.
- Coordinate efforts with internal teams – Brand, Marketing, Sales, Creative, PR, Finance and Legal to maximize efficiency and success.
- Establish growth focused long-term JBPs aligned to mutual strategic ambitions of Retailers / Partners.
Skills and Experience
- Experience in licensing or entertainment, with a preference for backgrounds in Sales, Marketing, or Retail development.
- Commercially orientated with a proven track record of delivering results.
- Ability to lead and prioritize overlapping projects with tight deadlines from conception to completion.
- Experience developing multi-platform Marketing initiatives and campaigns.
- Proficient in crafting compelling storytelling for our brands.
- Well-versed in UK and European Retail markets.
- Proactive and collaborative team member.
- Business proficiency in German, French or key European market languages desirable.
Benefits
A flexible 35-hour working week with 26 days annual leave (plus
Product Licensing Manager (WSB) in London employer: BBC Group and Public Services
At BBC Studios, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. Our London location provides employees with access to a vibrant city life, while our commitment to professional development ensures that you can grow your career in the exciting world of entertainment licensing. With competitive salaries, generous benefits, and a focus on work-life balance, we are dedicated to creating a rewarding environment for our team members.
Contact Details:
BBC Group and Public Services Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Product Licensing Manager (WSB) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if it relates to brand presentations or marketing campaigns. This will give you an edge when discussing your experience during interviews.
✨Tip Number 3
Prepare for interviews by researching BBC Studios and their brands. Understand their current marketing initiatives and think about how you can contribute. Tailor your answers to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Product Licensing Manager (WSB) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Licensing Manager role. Highlight your experience in licensing, sales, or marketing, and show us how you can bring value to BBC Studios. We want to see how your skills align with our needs!
Showcase Your Creativity:Since this role involves crafting compelling brand collateral, don’t shy away from showcasing your creative side. Include examples of past projects or campaigns you've worked on that demonstrate your ability to create engaging content. We love seeing innovative ideas!
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where necessary to make it easy for us to read. We appreciate a well-structured application that highlights your key achievements without unnecessary fluff.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at BBC Group and Public Services
✨Know Your Brands Inside Out
Before the interview, dive deep into BBC Studios’ brands like Bluey and Doctor Who. Understand their unique selling points and recent marketing initiatives. This will help you communicate effectively and show your passion for the role.
✨Showcase Your Creative Skills
Prepare examples of your previous work that demonstrate your ability to craft compelling brand collateral. Bring along samples or a portfolio that highlights your storytelling skills and creative marketing campaigns.
✨Be Ready to Discuss Trends
Familiarise yourself with current retail and consumer trends in the UK and EMEA markets. Be prepared to discuss how these trends can influence marketing strategies and brand placements, showcasing your analytical skills.
✨Collaboration is Key
Highlight your experience working with cross-functional teams. Be ready to share specific examples of how you've collaborated with sales, marketing, and creative teams to achieve successful outcomes in past projects.
