At a Glance
- Tasks: Lead a team to deliver insights and reporting for BBC Studios' digital portfolio.
- Company: Join the iconic BBC, a leader in media and entertainment.
- Benefits: Competitive salary, flexible working, 26 days annual leave, and performance bonuses.
- Other info: Opportunity to represent the BBC at industry forums and grow your career.
- Why this job: Make an impact on digital strategy and work with a dynamic team.
- Qualifications: Experience in digital media, team leadership, and data analysis skills required.
The predicted salary is between 60000 - 80000 € per year.
Role Details
Job Details
- JOB BAND: E
- CONTRACT TYPE: Permanent, Full-time
- LOCATION: London, TVC
- DEPARTMENT: CRM Data & Insights
- PROPOSED SALARY RANGE: £60,000-£80,000 (plus London Weighting Allowance £5,441 and 15% bonus OTE)
Purpose of the Role
Lead a team delivering reporting and insights for BBC Studios’ Digital portfolio, supporting both content development and advertising sales across a 90+ social media presence.
Key Responsibilities
- Leverage insights from digital data analysis and consumer & audience research to contribute to the BBC Studios social media strategy.
- Support development of digital advertising business through analysis and interpretation of current performance, identifying levers to commercial performance and advising on content analysis to aid performance and commissioning.
- Work with global advertising and content sales teams to develop a demand‑led sales and commissioning strategy.
- Support sales teams during pitches and negotiations, combining online/social media data insights with offline audience/consumer insights.
- Manage data across multiple social media platforms including YouTube, Facebook, Instagram, X, TikTok, and Snapchat, turning data into actionable information for the business.
- Lead and manage a team of 4–5 data analysts, providing direction, support, and guidance to ensure high‑quality, impactful work.
- Develop and maintain internal reporting frameworks to track KPIs, monitor performance, and identify improvement areas.
- Champion effective and focused digital metrics throughout the business.
- Stay up to date with industry trends and best practices.
- Represent the BBC at industry forums or committees.
Requirements
Essential:
- Knowledge and experience of digital/social media, particularly YouTube, Facebook, and TikTok.
- Experience in pitching and selling.
- Experience in line‑management and leading a team of data analysts.
- Knowledge of the media landscape and the role of data and analytics.
- Data‑driven experience using Excel and PowerPoint.
- Experience using Python, SQL, and data visualisation tools such as Tableau.
- Experience managing short‑term tactical projects as well as larger strategic pieces, including scoping and building roadmaps.
- Experience managing suppliers and partners to deliver clear outcomes.
Desired but not required:
- A good understanding of BBC Studios and how the Digital team contributes to its commercial success.
Benefits
- Flexible working arrangements.
- Paid annual leave of 26 days plus.
Lead Data Analyst in London employer: BBC Group and Public Services
As a Lead Data Analyst at BBC Studios in London, you will thrive in a dynamic and innovative work culture that champions creativity and collaboration. With competitive salaries, flexible working arrangements, and a strong focus on employee growth through continuous learning opportunities, BBC Studios is committed to fostering an environment where your insights can drive impactful decisions in the digital landscape. Join a team that not only values your expertise but also supports your professional journey in one of the world's leading media organisations.
Contact Detail:
BBC Group and Public Services Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Lead Data Analyst in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their digital strategy and think about how your skills can contribute to their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Showcase your data skills! Bring examples of your previous work to interviews, especially any projects that involved social media analytics or team leadership. This will demonstrate your hands-on experience and ability to drive results.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications that way!
We think you need these skills to ace Lead Data Analyst in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Lead Data Analyst role. Highlight your experience with digital/social media and any relevant tools like Python and SQL. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about data analysis and how you can contribute to our team. Don't forget to mention your experience in leading teams and managing projects.
Showcase Your Achievements:When detailing your past roles, focus on specific achievements rather than just duties. We love numbers, so if you can quantify your impact, do it! This helps us see the value you could bring to our team.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you'll be able to keep track of your application status. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at BBC Group and Public Services
✨Know Your Data Inside Out
As a Lead Data Analyst, you'll need to demonstrate your expertise in digital and social media analytics. Brush up on your knowledge of platforms like YouTube, Facebook, and TikTok. Be ready to discuss specific metrics and how they can drive content strategy and advertising performance.
✨Showcase Your Leadership Skills
Since you'll be managing a team of data analysts, it's crucial to highlight your leadership experience. Prepare examples of how you've guided teams in the past, focusing on how you provided direction and support to achieve high-quality results.
✨Prepare for Pitching Scenarios
Expect to discuss your experience in pitching and selling. Think of instances where you've successfully combined data insights with persuasive arguments to influence decisions. Practise articulating these scenarios clearly and confidently.
✨Stay Current with Industry Trends
The media landscape is always evolving, so make sure you're up to date with the latest trends and best practices in digital analytics. Be prepared to share your thoughts on recent developments and how they could impact BBC Studios' strategy during the interview.
