Branded Content Sales Lead in London

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content. Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world. BBC Studios Digital don’t just reach audiences - we move them. As an award-winning department, we cultivate and amplify fandoms behind some of the world’s most iconic franchises, including Bluey, BBC Earth, Doctor Who, and Gen‑Z comedy channel Funny Parts. We run over 90 channels generating 15 billion views each year, encouraging audiences to watch wherever and whenever they choose.

PURPOSE OF THE ROLE

This is a front-line commercial role with a clear mandate: grow branded content revenue by turning the strength of BBC Studios’ premium IP, global fandoms and creative capabilities into partnerships that brands and agencies want to buy. We are looking for a commercial storyteller and a disciplined closer in equal measure: able to sell with authority, collaborate with creative and editorial teams, navigate complex stakeholder environments and keep close grip on pipeline, pricing, forecasting and delivery.

YOUR KEY RESPONSIBILITIES AND IMPACT

• Take direct accountability for your individual target, building a strong pipeline and converting opportunities into profitable revenue. Maintain clear pace, coverage and momentum against plan.
• Build a high-impact growth plan, in partnership with the Group Sales Director, create and execute strategic account plans for priority agencies, clients and markets - identifying whitespace, growth sectors, new-budget opportunities and routes to multi-year partnership.
• Use audience insight, market intelligence and the distinctive power of BBC Studios brands and fandoms to originate compelling partnership opportunities before a formal brief exists.
• Lead the sales process from first conversation to signed contract: interrogating client challenges, shaping the commercial proposition, collaborating with Creative Solutions on the response, pricing confidently, negotiating effectively and closing decisively.
• Build senior client and agency relationships, developing trusted, influential relationships across agency leadership, strategy, investment and partnerships teams, as well as senior client marketers.
• Translate our premium IP, talent, social channels, digital reach and creative expertise into brand solutions that feel distinctive, audience-first and genuinely valuable - while respecting editorial and brand guardrails.
• Create repeatable, scalable revenue: Look beyond one-off campaigns. Build sponsorships, partnership platforms and multi-market solutions that can grow across audiences, territories, formats and time.
• Where the role includes direct reports or market representatives, set clear priorities, coach for performance and create a high-energy, accountable sales culture.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA

• A strong track record of personally winning content-led partnerships and delivering demanding revenue targets.
• A developed network (ideally across Kids & Family, 16-34 brands) and the credibility to operate with partnership leads, agency planners, strategists and investment teams.
• Experience prospecting, qualifying, pitching, pricing, negotiating and closing complex deals backed by accurate pipeline management and forecasting.
• A strong understanding of how audiences consume and share content across YouTube. TikTok, Instagram and emerging platforms would be helpful to have.
• Comfortable with pricing, margin, deal structure, contractual considerations and balancing client ambition with deliverability and value.
• Experience working with premium IP or entertainment brands.

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

Information at a Glance

This is your BBC. At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.

Find out more about BBC Studios. Life at BBC Studios: A flexible 35-hour working week with 26 days annual leave (plus bank holidays) and the option to buy an extra five days. Defined pension (up to 10% employer contributions). Caring and parenting support, 24/7 remote GP access, life assurance and accident benefit. BBC Studios is a world leader in operating sustainably both on and off screen.

Career development in a values-led purpose-driven culture. Benefits may vary if you are joining on an FTC basis.

You belong. We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential. We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss.