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For Companies At a Glance
- Tasks: Join a FREE 12-week online masterclass to unleash your creativity and learn from industry pros.
- Company: BBC Creative, an award-winning advertising agency passionate about diversity.
- Benefits: Gain valuable skills, mentorship, and connections in the creative industry.
- Why this job: Perfect for aspiring creatives wanting to make their mark in popular culture.
- Qualifications: Open to anyone 18+ from Black, Asian, and minority ethnic backgrounds with creative ideas.
- Other info: Unpaid but offers excellent career opportunities and guidance.
Ready to unleash your creativity and leave your mark on popular culture? BBC Creative U wants YOU!
It’s your FREE 12-week online masterclass from the BBC's in-house award winning advertising agency, BBC Creative. We’re passionate about building a diverse creative industry, and that’s where you come in!
What will you get?
- Masterclasses with industry pros: Learn everything including idea generation, strategy, copywriting and art direction.
- A dedicated mentor during AND after the scheme: Someone to guide you and answer all your questions.
- The chance to create something amazing for your portfolio: From the brief, through to creation – you’ll have our guidance!
- Valuable connections: Meet industry experts and fellow aspiring creatives.
What are we looking for?
This is perfect for you if:
- You’re 18+ and bursting with creative ideas (no experience needed!)
- You’re from a Black, Asian and minority ethnic background
- Available virtually from 4-6pm each Tuesday starting 14th April 2026
- You want to learn from the best and get your foot in the industry door
Interested?
We want to see your creativity shine, please complete 3 of the 4 challenges below (Question 1 is mandatory – you can choose the other two yourself!). You can answer these in any format you’d like and don’t worry, you don’t need fancy equipment or to be an expert, just be you.
- Make a TikTok promoting yourself as person of the month (Mandatory)
- Rebrand your FAVOURITE celebrity into a drinks brand
- Convince UK teens that asparagus is a better alternative to vapes
- Write a scathing 1 * review of one of your group chats
Ready to apply?
Click ‘Apply Now’ and fill out the application form and send your submissions to 3 out of the 4 challenges above with your name and scheme title in the subject line (e.g. Anne Smith – Creative U) by 17th February 2026 at 23:59. You must complete BOTH of these steps for your application to be considered for this opportunity.
Please note, this masterclass is unpaid and online.
Eligibility:
- Be aged 18+ by the start of the scheme on 14th April 2026 and have the legal right to work in the UK for the duration of the scheme.
- Be bursting with creative ideas. There is no requirement for previous experience of working in this area.
- Be from a Black, Asian or minority ethnic background.
- Be available virtually from 4-6pm every Tuesday from the 14th April 2026 to attend the masterclass sessions.
The BBC is committed to reflecting, representing and serving all of the UK and delivering for our audiences. We recognise that in BBC Creative and the wider industry, people from Black, Asian and minority ethnic backgrounds are underrepresented in our workforce. BBC Creative U aims to provide participants with the skills and contacts to find work in the advertising industry, be it with the BBC or any other media or advertising organisation.
We are committed to making the process of applying for this role as accessible as possible. If you need to discuss adjustments or access requirements for the application process, please contact us.
BBC Creative U - 12 Week Masterclass in London employer: BBC Group and Public Services
Contact Detail:
BBC Group and Public Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land BBC Creative U - 12 Week Masterclass in London
✨Tip Number 1
Get your creative juices flowing! When you're preparing for the masterclass, think outside the box and let your personality shine through in your submissions. Remember, it's all about showcasing who you are and what makes you unique!
✨Tip Number 2
Network like a pro! Use social media to connect with industry experts and fellow creatives. Engaging with others in the field can open doors and provide valuable insights that could help you land that dream opportunity.
✨Tip Number 3
Practice makes perfect! Before you submit your challenges, rehearse your ideas and get feedback from friends or mentors. This will help you refine your concepts and ensure you're putting your best foot forward.
✨Tip Number 4
Don't forget to apply through our website! Make sure you follow the application instructions carefully and submit everything on time. A well-organised application shows your commitment and enthusiasm for the masterclass.
We think you need these skills to ace BBC Creative U - 12 Week Masterclass in London
Some tips for your application 🫡
Be Yourself: This is your chance to show off your unique creativity! Don’t stress about being perfect; just let your personality shine through in your submissions. Remember, we want to see the real you!
Follow the Instructions: Make sure you complete all the required challenges and follow the submission guidelines. We’re looking for creativity, but we also appreciate attention to detail. Stick to the format and deadlines, and you’ll be golden!
Show Your Passion: Let us feel your enthusiasm for the creative industry! Whether it’s through your TikTok or your written pieces, make sure your passion comes across. We love seeing applicants who are excited about what they do!
Apply Through Our Website: Don’t forget to hit that ‘Apply Now’ button on our website! It’s the easiest way to ensure your application gets to us. Plus, it keeps everything organised on our end, so we can focus on your amazing work!
How to prepare for a job interview at BBC Group and Public Services
✨Showcase Your Creativity
Make sure to highlight your unique creative ideas during the interview. Bring examples of your work or challenges you've completed, like your TikTok or rebranding project. This is your chance to let your personality shine!
✨Know Your Audience
Research BBC Creative and understand their values and mission. Familiarise yourself with their past campaigns and projects. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Ask Thoughtful Questions
Prepare a few insightful questions to ask your interviewer. This could be about the masterclass structure, mentorship opportunities, or how they support diversity in the creative industry. It shows you're engaged and eager to learn.
✨Be Yourself
Remember, this masterclass is all about embracing creativity and individuality. Don’t be afraid to express who you are and what makes you unique. Authenticity can set you apart from other candidates!
