At a Glance
- Tasks: Lead a team to analyse digital data and drive insights for BBC Studios' social media strategy.
- Company: Join the BBC, a leading media organisation with a commitment to innovation and inclusivity.
- Benefits: Enjoy flexible working, 26 days annual leave, health support, and a strong pension scheme.
- Other info: Be part of a values-led culture focused on sustainability and professional growth.
- Why this job: Make an impact in the media landscape while developing your career in a dynamic environment.
- Qualifications: Experience in digital media, team leadership, and data analysis using tools like Python and SQL.
The predicted salary is between 60000 - 80000 € per year.
Role Details
Job Details
- JOB BAND: E
- CONTRACT TYPE: Permanent, Full-time
- LOCATION: London, TVC
- DEPARTMENT: CRM Data & Insights
- PROPOSED SALARY RANGE: £60,000-£80,000 (plus London Weighting Allowance £5,441 and 15% bonus OTE)
Purpose of the Role
Lead a team delivering reporting and insights for BBC Studios’ Digital portfolio, supporting both content development and advertising sales across a 90+ social media presence.
Key Responsibilities
- Leverage insights from digital data analysis and consumer & audience research to contribute to the BBC Studios social media strategy.
- Support development of digital advertising business through analysis and interpretation of current performance, identifying levers to commercial performance and advising on content analysis to aid performance and commissioning.
- Work with global advertising and content sales teams to develop a demand‑led sales and commissioning strategy.
- Support sales teams during pitches and negotiations, combining online/social media data insights with offline audience/consumer insights.
- Manage data across multiple social media platforms including YouTube, Facebook, Instagram, X, TikTok, and Snapchat, turning data into actionable information for the business.
- Lead and manage a team of 4–5 data analysts, providing direction, support, and guidance to ensure high‑quality, impactful work.
- Develop and maintain internal reporting frameworks to track KPIs, monitor performance, and identify improvement areas.
- Champion effective and focused digital metrics throughout the business.
- Stay up to date with industry trends and best practices.
- Represent the BBC at industry forums or committees.
Requirements
Essential:
- Knowledge and experience of digital/social media, particularly YouTube, Facebook, and TikTok.
- Experience in pitching and selling.
- Experience in line‑management and leading a team of data analysts.
- Knowledge of the media landscape and the role of data and analytics.
- Data‑driven experience using Excel and PowerPoint.
- Experience using Python, SQL, and data visualisation tools such as Tableau.
- Experience managing short‑term tactical projects as well as larger strategic pieces, including scoping and building roadmaps.
- Experience managing suppliers and partners to deliver clear outcomes.
Desired but not required:
- A good understanding of BBC Studios and how the Digital team contributes to its commercial success.
Benefits
- Flexible working arrangements.
- Paid annual leave of 26 days plus bank holidays, with the option to buy an additional 5 days.
- Defined pension scheme (up to 10% employer contributions).
- Health and wellbeing support including remote GP access and life assurance.
- Commitment to sustainability and net‑zero initiatives.
- Career development opportunities within a values‑led culture.
EEO Statement
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief.
Lead Data Analyst employer: BBC Group and Public Services
As a Lead Data Analyst at BBC Studios in London, you will thrive in a dynamic and inclusive work environment that champions creativity and innovation. With flexible working arrangements, generous annual leave, and a commitment to employee wellbeing, BBC Studios not only invests in your professional growth but also fosters a culture of sustainability and collaboration. Join a team where your insights will directly influence the digital landscape and contribute to meaningful content development and advertising strategies.
Contact Detail:
BBC Group and Public Services Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Lead Data Analyst
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to current employees at companies you’re interested in. We all know that sometimes it’s not just what you know, but who you know!
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your data analysis skills and experience with social media platforms. We want to see how you can turn numbers into insights that drive decisions. Bring examples of your work to the table!
✨Prepare for Interviews
Do your homework before interviews! Research the company, understand their digital strategy, and think about how your skills can contribute. We recommend practising common interview questions and preparing some insightful questions to ask them too. It shows you’re genuinely interested!
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s get you that Lead Data Analyst role!
We think you need these skills to ace Lead Data Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Lead Data Analyst role. Highlight your experience with digital/social media and any relevant data analysis skills. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how you can contribute to our team. Don’t forget to mention your experience in leading teams and managing data across social media platforms.
Showcase Your Skills:Be sure to showcase your technical skills, especially in Python, SQL, and data visualisation tools like Tableau. We love seeing how you’ve used these tools to drive insights and performance in previous roles.
Apply Through Our Website:We encourage you to apply through our website for the best chance of success. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at BBC Group and Public Services
✨Know Your Data Inside Out
As a Lead Data Analyst, you'll need to demonstrate your expertise in digital and social media analytics. Brush up on your knowledge of platforms like YouTube, Facebook, and TikTok. Be ready to discuss specific metrics and insights you've derived from these platforms, as well as how they can influence content strategy.
✨Showcase Your Leadership Skills
Since you'll be managing a team of data analysts, it's crucial to highlight your leadership experience. Prepare examples of how you've guided teams in the past, focusing on how you provided direction and support to achieve high-quality results. This will show that you're not just a data whiz but also a capable leader.
✨Prepare for Pitching Scenarios
Given the role's emphasis on supporting sales teams during pitches, practice articulating how data insights can drive commercial performance. Think of scenarios where you've successfully pitched ideas or strategies based on data analysis, and be ready to share those stories during the interview.
✨Stay Current with Industry Trends
The digital landscape is always evolving, so make sure you're up to date with the latest trends and best practices in data analytics and social media. Bring this knowledge into your interview by discussing recent developments or case studies that relate to BBC Studios' objectives, showing that you're proactive and engaged in the industry.
