Head of Marketing - Direct

JOB BAND: E CONTRACT TYPE: Fixed-term Contract - Full Time / Attahcment - Full Time (12 months) DEPARTMENT: Licence Fee Unit LOCATION: London Broadcasting House (Hybrid with a minimum of 2 days in London offices) PROPOSED SALARY RANGE: £TBC depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE

An excellent opportunity to join one of Europe’s biggest CRM programmes. And to help fund a BBC for everyone. As Head of Marketing - Direct Marketing in the Licence Fee Unit, you’ll play a key role in devising strategies that drive revenue across a wide range of marketing platforms. We are an award-winning team working with market leading agencies in campaign management and media activation. And you’ll be part of the BBC’s wider marketing community, with opportunities for growth.

WHY JOIN THE TEAM

The Licence Fee Unit (LFU) is the key funding source for the BBC. We are a small team working to an outsourced model. You’ll be working with a large full-service agency, a best in breed media buyer and smaller specialist agencies. The LFU is a highly collaborative and nurturing team. We encourage Enterprise working across the BBC. We constantly look to innovate to drive revenue and cut costs. The role therefore offers many opportunities for growth.

YOUR KEY RESPONSIBILITIES AND IMPACT

• In collaboration with the Commercial team oversee the management of key direct marketing contracts; Postal services, Print and Production and Payment Scheme service providers
• Represent the Retention Working Group when setting the strategic direction and building the Marketing Plan with the Senior Head of Marketing, and the other Head of Marketing.
• Work with the Head of Marketing – Digital Marketing, to ensure that the marketing plan is delivered. Set the benchmarks for success, troubleshoot problems and ensure optimum ROI from activity across both Direct and Digital.
• Accountable for the output of the LFU marketing team on the Retention Working Group. From campaign briefs to creative execution.
• Responsible for ensuring final campaign performance is clearly understood, the drivers of success (or otherwise) and key learnings to be applied in future, and for building a culture of continual learning.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Significant Direct marketing experience including large and complex postal and email campaigns. Experience of managing resulting commercial relationships and significant budgets. Likely to have been gained in a large organisation with regulatory oversight.
• Experience managing critical stakeholder relationships, able to build rapport and create good working relationships.
• Experience of Enterprise working and collaboration with teams inside and outside an organisation. With good interpersonal skills.
• Self-reliant, resilient and proactive. Able to manage self and others within a complex matrix environment with shared responsibilities across the BBC.
• Good at planning and getting the details, as well as the big picture right.

DESIRABLE:

• Experience translating audience insights and analytics into a brand strategy, marketing plan, and effective campaigns.
• Good negotiation, influencing and presentation skills.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Information at a Glance

This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.

Find out more about the BBC

Life at BBC

Here you will benefit from:

• Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pensionscheme and discounted dental, health care and gym.
• Excellent career and professional development.
• Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
• A values-based organisation where the way we do things is important as what we do.

Benefits may vary if you are joining on an FTC basis or on an orchestra conditions contract.

Learn more about life at the BBC and our values in our candidate pack.

Candidate pack

You belong

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Find out more about diversity, inclusion and belonging in our strategy below.

Diversity, inclusion & belonging strategy

Disability confident

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: reasonable.adjustments@bbc.co.uk

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.