JOB BAND: F
CONTRACT TYPE: Fixed-term Contract, Full-time until 30 July 2027
DEPARTMENT:BBC Nations
LOCATION: Any Nations Base with frequent travel to London – Hybrid
PROPOSED SALARY RANGE: £115,000 - £130,000depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.
If you are interested in learning more about this opportunity, please get in touch with Jason Horton at jason.horton@bbc.co.uk.
PURPOSE OF THE ROLE
As Head of Digital Growth, Product & AI (Nations), you will lead the BBC Nations digital growth strategy, helping audiences across England, Scotland, Wales and Northern Ireland discover and engage with BBC content. Working at the intersection of editorial, product, technology and AI, you'll drive audience growth, shape future digital experiences, champion innovation, and ensure Nations plays a leading role in delivering the BBC's digital transformation ambitions.
WHY JOIN THE TEAM
This is a rare opportunity to influence the future of one of the world's most trusted media organisations. You'll work with senior leaders across Nations, News, Sport, Product and Technology to shape audience-facing digital services, drive innovation through AI, and bring a stronger sense of place and community to BBC digital experiences. The role offers significant scope to lead change, develop new capabilities, and create lasting impact at scale.
YOUR KEY RESPONSIBILITIES AND IMPACT
- Lead the development and delivery of the Nations digital growth strategy, driving audience engagement and performance across BBC digital platforms.
- Build strong partnerships across editorial, product, technology and audience teams to influence product roadmaps and ensure Nations priorities are represented.
- Champion digital innovation, localisation and content discoverability, helping audiences connect with relevant local and national content.
- Co-lead the Nations AI programme, identifying opportunities to scale AI adoption, improve workflows and deliver measurable audience and operational benefits.
- Provide strategic leadership and governance through performance reporting, stakeholder engagement and cross-BBC collaboration to support long-term digital growth.
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA
- Significant leadership experience in digital publishing, audience growth, product development or digital transformation within a large and complex organisation.
- Proven ability to develop and deliver strategic initiatives that drive measurable digital audience growth and engagement.
- Strong understanding of digital products, content discovery, publishing workflows, metadata and audience development strategies.
- Experience leading AI, emerging technology or innovation programmes, including driving adoption and embedding new capabilities at scale.
- Exceptional stakeholder management skills, with the ability to influence senior leaders, build consensus and align priorities across multiple teams and disciplines.
DESIRABLE
- Experience working within media, broadcasting, journalism or content-focused organisations.
- Knowledge of audience behaviours, digital consumption trends and evolving platform ecosystems.
- Experience collaborating with product, technology and data teams to deliver audience-centred digital experiences.
- Experience leading multidisciplinary teams and developing digital capability across an organisation.
- Understanding of the opportunities and challenges associated with responsible AI implementation in content creation and publishing environments.
If you can bring some of these skills and experiences, along with transferable strengths, we'd love to hear from you and encourage you to apply.
We are committed to making the process of applying for this role as accessible as possible. If you need to discuss adjustments or access requirements for the application process, or have any questions about our Extend programme, please contact extend@bbc.co.uk .
The BBC are fully committed to providing workplace adjustments to help eliminate barriers in the workface that disabled people face. To do this, we have our own dedicated BBC Access and Disability Service that provides assessments and support throughout employment with us. If you are successful in applying for this role and require workplace adjustments, we will work with you to get your adjustments in place.
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.
Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
Information at a Glance
This is your BBC
At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.
Find out more about the BBC
Life at BBC
Here you will benefit from:
- Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pensionscheme and discounted dental, health care and gym.
- Excellent career and professional development.
- Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
- A values-based organisation where the way we do things is important as what we do.
Benefits may vary if you are joining on an FTC basis or on an orchestra conditions contract.
Learn more about life at the BBC and our values in our candidate pack.
Candidate pack
You belong
We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.
We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
Diversity, inclusion & belonging strategy
Find out more about diversity, inclusion and belonging in our strategy below.
Disability confident
We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: reasonable.adjustments@bbc.co.uk
BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.
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Head of Digital Growth, Product & AI employer: BBC Group and Public Services
At BBC Studios, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. With competitive salaries, generous bonuses, and a commitment to employee growth, we empower our team to drive innovation and creativity in the media landscape. Join us to collaborate with industry leaders, develop your skills, and contribute to world-class commercial products that engage global audiences.
Contact Details:
BBC Group and Public Services Recruitment Team
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