At a Glance
- Tasks: Drive revenue, build client relationships, and lead a high-performing sales team.
- Company: Join BBC Studios, a leader in innovative content and partnerships.
- Benefits: Competitive salary, bonus potential, and opportunities for professional growth.
- Other info: Inclusive workplace welcoming diverse backgrounds and perspectives.
- Why this job: Shape the future of digital partnerships and work with iconic brands.
- Qualifications: Proven sales success and experience leading dynamic teams.
The predicted salary is between 115000 - 115000 £ per year.
PROPOSED SALARY RANGE: Up to £115,000 + London Weighting (£5,441) + 25% Bonus, depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
RESPONSIBILITIES
- Drive revenue and performance accountability, holding full responsibility for branded content and partner sales revenue targets, KPIs, and forecasting, and sharing updates regularly with senior leadership.
- Create and execute a high-impact commercial growth plan for your markets.
- Develop and instil the growth strategy and shape the team structure to deliver it.
- Own key client and agency relationships.
- Build quality pipelines, nurture relationships, and convert opportunities into multi-year business across key clients and agency senior leadership teams.
- Deliver market-leading pitches.
- Lead the team to deliver compelling, ambitious proposals that win briefs, deepen partnerships, and showcase the full breadth of what BBC Studios can offer.
- Cocreate a world-class commercial product suite.
- Define the next generation of BBC Studios’ digital partnership products, giving advertisers distinctive access to our global fandoms, premium IP and multi-platform reach that is competitively priced and positioned.
- Champion the commercial potential of our IP.
- Work cross-functionally to align stakeholders and ensure our global catalogue is activated and monetised to its full potential.
QUALIFICATIONS
- Proven success selling multi-platform, content-led partnerships as well as video inventory, with a track record of building, pricing and selling ideas that span social, digital, experiential, talent and broadcast.
- Experience leading high-performing sales teams, setting direction, coaching talent, motivating through ambiguity, and building a culture that wins.
- Developed industry network and strong commercial instinct, well-connected across agencies, clients and platforms, comfortable negotiating at senior levels and navigating complex deal structures.
- Strong record of innovation and commercial creativity, designing and pricing commercial products and partnership frameworks that tap into audience behaviour on platforms such as YouTube, TikTok, Instagram, Snapchat and emerging formats.
- Deep understanding of digital ecosystems and social video, with curiosity and expertise about platform evolution, creator economy, fan engagement, commerce integrations, data signals and format trends.
- Financial acumen and confidence with revenue ownership, managing pipelines, forecasting accurately and structuring deals that deliver sustainable growth.
- Exceptional communicator and relationship builder, able to influence at all levels and present with clarity, conviction and warmth.
- A natural motivator and doer, cutting through complexity, moving teams forward, unlocking blockers, and ensuring ideas turn into delivery.
- Ideally, experience working with premium IP, fandoms or entertainment brands, especially understanding how to commercialise talent, formats and global franchises.
EEO STATEMENTS
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
Group Sales Director employer: BBC Group and Public Services
At BBC Studios, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. With competitive salaries, generous bonuses, and a commitment to employee growth, we empower our team to drive innovation and creativity in the media landscape. Join us to collaborate with industry leaders, develop your skills, and contribute to world-class commercial products that engage global audiences.
Contact Details:
BBC Group and Public Services Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Group Sales Director
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Group Sales Director at BBC Group and Public Services, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including BBC Group and Public Services. Tailor your message to explain why you’re drawn to them and how you can contribute as a Group Sales Director. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Group Sales Director
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for BBC Group and Public Services:When writing your cover letter, make sure to tailor your message specifically for BBC Group and Public Services. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at BBC Group and Public Services
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show BBC Group and Public Services that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show BBC Group and Public Services that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with BBC Group and Public Services’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
