At a Glance
- Tasks: Join the Scotland Brand team to create exciting marketing campaigns for diverse BBC content.
- Company: Be part of the BBC, a leading broadcaster known for creativity and innovation.
- Benefits: Enjoy a competitive salary, flexible working hours, and 25 days annual leave.
- Other info: Collaborative culture with excellent career development opportunities awaits you.
- Why this job: Make an impact with your creativity while connecting with audiences across Scotland and beyond.
- Qualifications: Experience in multimedia marketing campaigns and strong project management skills are essential.
The predicted salary is between 29500 - 35500 £ per year.
CONTRACT TYPE: Fixed-term Contract, Full-time / Attachment, Full-time (12 Months)
DEPARTMENT: Scotland Brand
LOCATION: Glasgow– Hybrid
PROPOSED SALARY RANGE: £29,500-£35,500 depending on relevant skills, knowledge and experience.
PURPOSE OF THE ROLE
Join the Scotland Brand marketing team to help shape and deliver a dynamic slate of brand and content campaigns for our audience. As Marketing Executive, you'll work from brief to evaluation on a diverse slate of content: from live football to premium drama, unmissable events and award-winning true crime. The role works closely with teams across the BBC to drive reach, talkability, and grow our brand for audiences in and beyond Scotland.
WHY JOIN THE TEAM
We’re a creative, energetic and strategic team that looks to foster expertise and grow experience within a culture that’s collaborative and forward thinking. We are focused on delivering compelling campaigns for BBC content that connects with our audiences: in Scotland and across the UK. As part of the Scotland brand marketing team, you’ll work across almost all BBC platforms, genres and output to reach and engage our audiences. This includes everything from our ongoing news, sport and audio offers to a range of comedy, factual, drama, and entertainment content titles. The role works closely with media, creative and social teams, as well as the wider business - driving the best strategy, execution and evaluation of our marketing campaigns to deliver for audiences across our output.
YOUR KEY RESPONSIBILITIES AND IMPACT:
- Lead the delivery of effective and impactful creative work and ensure campaigns meet strategic objectives across media platforms.
- Develop campaign briefs and contribute to complex briefs led by the Marketing Manager, or collaborative briefs with other BBC marketing teams.
- Review creative responses and media plans to ensure alignment with campaign goals.
- Ensure campaigns are delivered within budgets and timeframes.
- Ensure all marketing activity complies with BBC Editorial Guidelines and policies.
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA:
- Proven experience delivering complex, multimedia marketing campaigns from brief to evaluation.
- Proven experience working collaboratively with creative and media teams (in-house or agency).
- Strong project management skills and ability to use resources efficiently, with a focus on output and delivery across simultaneous projects.
- Self-reliance. Able to manage self and workload within a complex matrix environment with shared responsibilities.
- An analytical mindset with the ability to evaluate ideas and experience in measuring and assessing campaign performance.
DESIRABLE:
- Understanding of editorial and compliance policies.
- Knowledge of the broadcasting industry and interest in creative content.
- An in-depth understanding of Scottish Content, culture, and media landscape; and the BBC’s role and purpose within that.
- Ability to lead project teams and manage campaigns in a matrix environment.
- Proven ability to collaborate across teams and manage stakeholder relationships.
- Excellent verbal and written communication skills, with strong presentation experience.
Disclaimer: This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Information at a Glance: At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.
Benefits may vary if you are joining on an FTC basis or on an orchestra conditions contract.
You belong: We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential. We want to attract the broadest range of talented people to join us.
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss.
Marketing Executive in Glasgow employer: BBC Group and Public Services
At BBC Studios, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. With competitive salaries, generous bonuses, and a commitment to employee growth, we empower our team to drive innovation and creativity in the media landscape. Join us to collaborate with industry leaders, develop your skills, and contribute to world-class commercial products that engage global audiences.
Contact Details:
BBC Group and Public Services Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BBC Group and Public Services and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BBC Group and Public Services are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BBC Group and Public Services on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BBC Group and Public Services. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BBC Group and Public Services. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BBC Group and Public Services:Show us that you’ve done your homework! In your application, briefly mention what you admire about BBC Group and Public Services’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BBC Group and Public Services
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BBC Group and Public Services will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BBC Group and Public Services, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
