At a Glance
- Tasks: Lead social media campaigns for CBeebies, focusing on TikTok and engaging parents.
- Company: Join the BBC Children’s & Education team in a creative and dynamic environment.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Hybrid working model with a focus on collaboration and creativity.
- Why this job: Make a real impact by bringing beloved CBeebies brands to life through innovative social content.
- Qualifications: Experience in high-performing social campaigns and team management is essential.
The predicted salary is between 48000 - 58000 € per year.
LOCATION: Salford - Hybrid 2 days in office
PROPOSED SALARY RANGE: £48,000 – £58,000 depending on relevant skills, knowledge and experience. We are happy to discuss flexible working at offer stage. If you would like to indicate your preference, please do so in your application. There is no obligation to do so now.
JOB PURPOSE
We are looking for a social media producer with proven experience producing social campaigns for brand and/or media organisations, leading multi‑platform campaigns aimed at parents and carers. You will be part of the BBC Children’s & Education team, leading the social strategy for CBeebies Parenting, festivals and live events and bringing the nation’s favourite CBeebies brands to life through social content.
RESPONSIBILITIES
- Produce, champion and communicate our multi‑platform CBeebies Parenting offer across social platforms, with a particular focus on TikTok.
- Work closely with Comms, Content Impact and Marketing to define activity for key campaigns, as well as live events and festivals.
- Manage, motivate and inspire a team of Social Media Executives and Coordinators to bring CBeebies Parenting, brands and live events to life across social platforms.
- Work closely with TV Commissioners on the best content ideas to promote priority brands and franchises.
- Champion data and analytics, using reports and look‑backs to ensure content and campaigns are data‑driven and constantly evolving.
- Ensure compliance of all social assets, ensuring all content aligns with BBC values and messaging.
QUALIFICATIONS AND EXPERIENCE
- Proven experience delivering high‑performing social campaigns across multiple platforms, including podcasts, festivals, live events and TV.
- Experience getting buy‑in from multiple disciplines and communicating the role of social in a multi‑platform environment.
- In‑depth understanding of social platforms, algorithms and content.
- Strong experience managing and motivating teams with proven involvement in the development of staff.
- Experience measuring results and showing value in digital content using social measurement platforms.
- Strong communication and presentation skills; comfortable communicating with senior stakeholders.
EEO AND DIVERSITY
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief. We are a disability‑confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email at reasonable.adjustments@bbc.co.uk.
Social Media Producer, CBeebies in Eccles employer: BBC Group and Public Services
At the BBC, we pride ourselves on being an exceptional employer, particularly for the role of Social Media Producer at CBeebies in Salford. Our hybrid working model promotes a healthy work-life balance, while our commitment to diversity and inclusion ensures that every voice is heard. With opportunities for professional growth and a vibrant team culture, you will be empowered to lead innovative social campaigns that resonate with families across the nation.
Contact Detail:
BBC Group and Public Services Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Producer, CBeebies in Eccles
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work at CBeebies or similar organisations. A friendly chat can open doors and give you insights that might just help you land that social media producer role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social campaigns. Make sure to highlight any experience with TikTok and multi-platform strategies, as these are key for the role. We love seeing creativity in action!
✨Tip Number 3
Prepare for the interview by brushing up on your knowledge of social media algorithms and trends. Be ready to discuss how you've used data to drive content decisions in the past. This will show you're not just a creative mind but also a strategic thinker.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Don’t forget to mention your flexible working preferences if you have any!
We think you need these skills to ace Social Media Producer, CBeebies in Eccles
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for social media and CBeebies shine through! We want to see how much you love creating engaging content that resonates with parents and carers.
Tailor Your Experience:Make sure to highlight your relevant experience in producing social campaigns. We’re looking for specific examples of your work that demonstrate your ability to lead multi-platform campaigns and manage teams effectively.
Be Data-Driven:Don’t forget to mention how you've used data and analytics to shape your campaigns. We value candidates who can show us how they measure success and adapt strategies based on insights.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at BBC Group and Public Services
✨Know Your Platforms
Make sure you have a solid understanding of the social media platforms relevant to the role, especially TikTok. Familiarise yourself with their algorithms and trends, and be ready to discuss how you would leverage these for CBeebies' campaigns.
✨Showcase Your Campaigns
Prepare to talk about your previous social campaigns. Bring examples that highlight your ability to lead multi-platform strategies and engage parents and carers. Be specific about your role and the impact of your work.
✨Team Leadership Experience
Since this role involves managing a team, be ready to share your experiences in motivating and inspiring others. Discuss your leadership style and how you've successfully developed team members in past roles.
✨Data-Driven Mindset
Demonstrate your ability to use data and analytics to inform your social strategies. Be prepared to discuss how you've measured success in previous campaigns and how you would apply those insights to improve CBeebies' social content.
