At a Glance
- Tasks: Manage and grow BBC News' YouTube channels, optimising content for maximum audience engagement.
- Company: Join the BBC, a trusted global news brand with a commitment to innovation.
- Benefits: Enjoy a competitive salary, flexible working hours, and excellent career development opportunities.
- Other info: Diverse and inclusive workplace that values every individual's contribution.
- Why this job: Be at the forefront of digital journalism, shaping how audiences engage with news.
- Qualifications: Experience in managing YouTube channels and strong editorial judgement required.
The predicted salary is between 42000 - 52000 £ per year.
Job Closing Date: 20th of September 2026
JOB DETAILS
- JOB BAND: D
- CONTRACT TYPE: Permanent
- DEPARTMENT: BBC News Social
- LOCATION: London, Salford, Birmingham, Cardiff, Glasgow - Office based with some hybrid working
- PROPOSED SALARY RANGE: £42,000 - £52,000 depending on relevant skills, knowledge and experience.
JOB PURPOSE
Join BBC News as a YouTube Channel Manager and play a key role in growing one of the world's largest and most trusted news brands on YouTube. You'll be responsible for how BBC News journalism is packaged, published and optimised on the platform, ensuring our content reaches and engages audiences across the UK and around the world. Working closely with editorial and production teams, you'll use audience insight, platform expertise and strong editorial judgement to maximise the impact of our journalism.
WHY JOIN THE TEAM
BBC News reaches millions of people every day through its digital platforms, and YouTube is a key part of our future audience strategy. This is an opportunity to work at the heart of a fast-paced, innovative team, helping shape how audiences discover and engage with trusted journalism. You'll work on some of the world's biggest stories while developing new approaches to audience growth, content optimisation and digital storytelling.
YOUR KEY RESPONSIBILITIES AND IMPACT
- Manage the day-to-day operation of BBC News YouTube channels, ensuring content is published, scheduled and optimised to maximise audience reach and engagement.
- Work closely with journalists, producers and editors to package content for YouTube, including titles, descriptions, thumbnails and playlists that drive audience growth.
- Use audience insights and performance data to inform publishing decisions, improve content performance and identify opportunities for growth.
- Support major news coverage by ensuring content is published quickly, accurately and effectively for YouTube audiences.
- Identify opportunities to adapt and repurpose BBC News journalism into YouTube-native content and formats.
- Champion YouTube best practice across BBC News, sharing platform expertise and audience insights with colleagues.
- Test and evaluate new publishing strategies, formats and audience-development approaches to support long-term channel growth.
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA
- Proven experience managing and growing a YouTube channel for a publisher, news organisation, brand or creator.
- Strong understanding of YouTube audience behaviours, discovery systems, content optimisation and platform best practice.
- Experience packaging video content for YouTube, including writing effective titles, descriptions and thumbnail briefs.
- Ability to use analytics, performance data and audience insights to evaluate content and improve reach, engagement and audience loyalty.
- Strong editorial judgement and experience working within a fast-paced editorial, digital or content production environment.
DESIRED BUT NOT REQUIRED
- Experience working within a newsroom, news publisher or current affairs environment.
- Knowledge of audience development strategies and social video publishing across multiple platforms.
- Experience supporting live streams, breaking news coverage or major planned events.
- Understanding of YouTube monetisation, channel strategy and emerging platform trends.
- Experience presenting audience insights and recommendations to stakeholders and editorial teams.
If you can bring some of these skills and experience, along with transferable strengths, we'd love to hear from you and encourage you to apply.
Disclaimer: This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Redeployment: The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants.
Information at a Glance: At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.
Benefits may vary if you are joining on an FTC basis or on an orchestra conditions contract.
You belong: We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential. We want to attract the broadest range of talented people to join us.
Diversity, inclusion & belonging strategy: We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss.
BBC News, YouTube Channel Manager employer: BBC Group and Public Services
At BBC Studios, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. With competitive salaries, generous bonuses, and a commitment to employee growth, we empower our team to drive innovation and creativity in the media landscape. Join us to collaborate with industry leaders, develop your skills, and contribute to world-class commercial products that engage global audiences.
Contact Details:
BBC Group and Public Services Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land BBC News, YouTube Channel Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BBC Group and Public Services and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BBC Group and Public Services are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BBC Group and Public Services on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BBC Group and Public Services. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace BBC News, YouTube Channel Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BBC Group and Public Services. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BBC Group and Public Services:Show us that you’ve done your homework! In your application, briefly mention what you admire about BBC Group and Public Services’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BBC Group and Public Services
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BBC Group and Public Services will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BBC Group and Public Services, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
