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- Tasks: Join a FREE 12-week online masterclass to unleash your creativity in advertising.
- Company: BBC Creative, an award-winning in-house advertising agency.
- Benefits: Learn from industry pros, gain valuable connections, and create an impressive portfolio.
- Why this job: Perfect for aspiring creatives wanting to break into the industry with no prior experience needed.
- Qualifications: Must be 18+, bursting with ideas, and from a Black, Asian or minority ethnic background.
- Other info: Attend virtual sessions every Tuesday from 4-6pm starting April 14, 2026.
HEY U? Ready to unleash your creativity and leave your mark on popular culture? BBC Creative U wants YOU!
WHAT IS BBC CREATIVE U? It’s your FREE 12-week online masterclass from the BBC's in-house award winning advertising agency, BBC Creative. We’re passionate about building a diverse creative industry, and that’s where you come in!
What will you get?
- Masterclasses with industry pros: Learn everything including idea generation, strategy, copywriting and art direction.
- A dedicated mentor during AND after the scheme: Someone to guide you and answer all your questions.
- The chance to create something amazing for your portfolio: From the brief, through to creation – you’ll have our guidance!
- Valuable connections: Meet industry experts and fellow aspiring creatives.
WHAT ARE WE LOOKING FOR? This is perfect for you if:
- You’re 18+ and bursting with creative ideas (no experience needed!)
- You’re from a Black, Asian and minority ethnic background
- Available virtually from 4-6pm each Tuesday starting 14th April 2026
- You want to learn from the best and get your foot in the industry door
INTERESTED? We want to see your creativity shine, please complete 3 of the 4 challenges below (Question 1 is mandatory – you can choose the other two yourself!). You can answer these in any format you’d like and don’t worry, you don’t need fancy equipment or to be an expert, just be you.
- Make a TikTok promoting yourself as person of the month (Mandatory)
- Rebrand your FAVOURITE celebrity into a drinks brand
- Convince UK teens that asparagus is a better alternative to vapes
- Write a scathing 1 * review of one of your group chats
READY TO APPLY? Click ‘Apply Now’ and fill out the application form and send your submissions to 3 out of the 4 challenges above to tobbc@bbc.co.uk with your name and scheme title in the subject line (e.g. Anne Smith – Creative U) by 17th February 2026 at 23:59. You must complete BOTH of these steps for your application to be considered for this opportunity.
Please note, this masterclass is unpaid and online. To be eligible for this scheme you must:
- Be aged 18+ by the start of the scheme on 14th April 2026 and have the legal right to work in the UK for the duration of the scheme.
- Be bursting with creative ideas. There is no requirement for previous experience of working in this area.
- Be from a Black, Asian or minority ethnic background.
- Be available virtually from 4-6pm every Tuesday from the 14th April 2026 to attend the masterclass sessions.
The BBC is committed to reflecting, representing and serving all of the UK and delivering for our audiences. We recognise that in BBC Creative and the wider industry, people from Black, Asian and minority ethnic backgrounds are underrepresented in our workforce. BBC Creative U aims to provide participants with the skills and contacts to find work in the advertising industry, be it with the BBC or any other media or advertising organisation.
We are committed to making the process of applying for this role as accessible as possible. If you need to discuss adjustments or access requirements for the application process, please contact reasonable.adjustments@bbc.co.uk.
BBC Creative U - 12 Week Masterclass employer: BBC Group and Public Services
Contact Detail:
BBC Group and Public Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land BBC Creative U - 12 Week Masterclass
✨Tip Number 1
Get your creative juices flowing! Before you apply, brainstorm ideas for the challenges. Think outside the box and let your personality shine through. Remember, this is all about showcasing YOU!
✨Tip Number 2
Network like a pro! Connect with fellow creatives and industry experts on social media. Share your work and engage with their content. You never know who might help you land that dream opportunity!
✨Tip Number 3
Practice makes perfect! Before recording your TikTok or writing your reviews, do a few practice runs. This will help you feel more confident and ensure your creativity comes across clearly.
✨Tip Number 4
Apply through our website! Make sure to follow the application instructions carefully. Double-check your submissions and send them in before the deadline. We can’t wait to see what you create!
We think you need these skills to ace BBC Creative U - 12 Week Masterclass
Some tips for your application 🫡
Be Yourself: This is your chance to show off your unique creativity! Don’t stress about fancy equipment or being a pro; just let your personality shine through in your submissions.
Follow the Instructions: Make sure you complete all the required steps. Remember, you need to tackle 3 out of the 4 challenges, with the TikTok being mandatory. Stick to the guidelines to keep your application on track!
Show Your Passion: Let us see your enthusiasm for creativity! Whether it’s through your TikTok or your written pieces, make sure your love for the craft comes across loud and clear.
Submit on Time: Don’t leave it to the last minute! Make sure you send your application and submissions to tobbcu@bbc.co.uk before the deadline on 17th February 2026 at 23:59. We can’t wait to see what you create!
How to prepare for a job interview at BBC Group and Public Services
✨Show Your Creative Spark
Make sure to showcase your unique ideas and creativity during the interview. Think about how you can present your challenges in a way that highlights your personality and originality. Remember, this is all about standing out!
✨Know Your Audience
Research BBC Creative and understand their values and recent projects. This will help you tailor your responses and show that you're genuinely interested in what they do. Plus, it’ll give you some great talking points!
✨Practice Makes Perfect
Rehearse your answers to common interview questions, especially those related to creativity and teamwork. You could even do mock interviews with friends or family to get comfortable speaking about your ideas and experiences.
✨Ask Thoughtful Questions
Prepare a few insightful questions to ask at the end of your interview. This shows your enthusiasm and engagement. You might want to ask about the mentorship process or how they support creative development within the programme.