At a Glance
- Tasks: Analyse audience data and provide insights to shape engaging content across platforms.
- Company: Join the BBC Nations team, a leader in media and content production.
- Benefits: Enjoy flexible working, competitive salary, 25 days leave, and professional development opportunities.
- Other info: Collaborative environment with excellent career growth and support for diverse needs.
- Why this job: Make a real impact by being the voice of audiences across the UK.
- Qualifications: Strong analytical skills and experience in market research are essential.
The predicted salary is between 25700 - 30900 £ per year.
CONTRACT TYPE: 11-month Fixed-term Contract / Attachment, Full-time.
CONTRACT END DATE: 26/03/2027
DEPARTMENT: Chief Customer Operating Group
LOCATION: Any of the following substantive bases: London, Glasgow, Cardiff, Salford, Belfast - Hybrid
PROPOSED SALARY RANGE: £25,700 - £30,900 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
We’re happy to discuss flexible working. If you’d like to, please indicate your preference in the application – though there’s no obligation to do so now. Flexible working will be part of the discussion at offer stage.
PURPOSE OF THE ROLE
BBC Nations produces content putting audiences across the whole country at the heart of everything it does. The division is responsible for producing an extremely broad range of output across News, Sport, Audio and TV content from the devolved Nations and English regions of the UK. The BBC Nations Audiences team works closely with teams across the whole division, including journalists, content makers, marketeers and strategists to ensure audiences in every part of the country are at the heart of decision‑making about the stories we tell.
This role will sit within the Nations Content Audiences team, delivering research and insights focused on video content across broadcast, on‑demand and other digital teams. Additionally, it will work on Nations Sport across all platforms. Join us in helping BBC Nations to deliver value for all audiences across the UK.
WHY JOIN THE TEAM
This is an exciting opportunity to have a real impact on decision‑making; acting as the voice of the audience across the breadth of the country. If you’re interested in what makes people tick, how they consume TV shows and other video content, and you’re passionate about turning that into the insights on how to make the best shows for audiences across all platforms, you’ll enjoy being part of our dedicated, pan‑UK team.
YOUR KEY RESPONSIBILITIES AND IMPACT
- Take a leading role in updating and reporting audience performance across the breadth of Content produced by Nations division each week.
- Support editorial stakeholders across video and sport to understand the performance and audience opportunities for their output, through a mix of regular reporting and periodic audience deep‑dives.
- Provide support on research projects using different methodologies (e.g. surveys, focus groups) to help shape output across platforms for the benefit of UK audiences.
- Help develop and mentor colleagues across all business areas on new tools and initiatives developed by the Nations Audiences team.
- Build strong, collaborative working relationships with stakeholders and colleagues across a range of areas including commissioning, marketing and central network Audiences teams.
- Analysing digital performance data and collaborating with data analysts to own and develop dashboards and tools.
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA
- Good analytical skills, with the ability to extract key conclusions from diverse datasets.
- Some experience of supporting qualitative and quantitative market research projects such as surveys and focus groups.
- Excellent communication skills, with an ability to turn data into engaging reports, articles and presentations, and deliver to stakeholders with different levels of data literacy.
- An aptitude for time management, with the ability to respond to changing priorities in a dynamic environment.
- A clear interest in the UK media & TV market, wider audience trends, and the context in which the BBC operates.
DESIRED BUT NOT REQUIRED
- Experience of audience measurement and working with media industry data such as digital/social media analytics, radio industry (RAJAR) data, and/or TV industry (Barb) data.
- Passion for turning complex data into compelling stories for colleagues at all levels.
- An interest specifically in new & evolving digital video trends and products.
- Interest in, and good understanding of, domestic sport across the UK.
If you can bring some of these skills and experiences, along with transferable strengths, we’d love to hear from you and encourage you to apply.
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.
Here you will benefit from:
- Fair pay and flexible benefits including a competitive salary package, a flexible 35‑hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
- Excellent career and professional development.
- Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
- A values‑based organisation where the way we do things is important as what we do.
Benefits may vary if you are joining on an FTC basis or on an orchestra conditions contract.
We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: reasonable.adjustments@bbc.co.uk
Audience Research Executive, Nations employer: BBC Group and Public Services
The BBC is an exceptional employer, offering a dynamic work environment where your insights can directly influence content creation for diverse audiences across the UK. With a strong commitment to employee development, flexible working arrangements, and a values-driven culture, you will thrive in a collaborative atmosphere that prioritises innovation and inclusivity. Join us in making a meaningful impact while enjoying competitive benefits and opportunities for professional growth in vibrant locations like London, Glasgow, Cardiff, Salford, and Belfast.
Contact Details:
BBC Group and Public Services Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Audience Research Executive, Nations
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at the BBC or in audience research. A friendly chat can open doors and give you insights that might just help you stand out.
✨Tip Number 2
Prepare for interviews by diving deep into the BBC's content and audience strategies. Show us you know what makes audiences tick and how your skills can help shape their experience. Bring your A-game!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you email. It shows your enthusiasm and keeps you fresh in our minds. Plus, it’s just good manners!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll find all the latest roles and updates there, so keep checking back!
We think you need these skills to ace Audience Research Executive, Nations
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your application to reflect the skills and experiences mentioned in the job description. Highlight your analytical skills and any relevant research experience to show us you're the right fit for the Audience Research Executive role.
Show Your Passion:Let your enthusiasm for the UK media and TV market shine through in your application. We want to see your interest in audience trends and how you can contribute to making content that resonates with viewers across the country.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use engaging language to turn your data insights into compelling stories, as this is key for the role. Remember, we appreciate good communication skills!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at BBC Group and Public Services
✨Know Your Audience
Before the interview, dive deep into understanding the BBC Nations audience. Familiarise yourself with their content and how it resonates with different demographics across the UK. This will help you articulate how your insights can enhance audience engagement.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data to drive decisions in previous roles. Bring along any reports or presentations you've created that demonstrate your ability to turn complex data into compelling narratives.
✨Communicate Clearly
Practice explaining your research findings in a way that's engaging and easy to understand. Remember, you'll be communicating with stakeholders who may have varying levels of data literacy, so tailor your language accordingly.
✨Demonstrate Flexibility
The role requires adaptability in a dynamic environment. Be ready to share instances where you've successfully managed changing priorities or tackled unexpected challenges in your previous work. This will show that you're equipped to thrive in the fast-paced world of media.
