Audience Research Executive, Digital

DEPARTMENT: BBC World Service, Audience Research

LOCATION: London – Hybrid

PROPOSED SALARY RANGE: £25,700 – £33,700 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We\’re happy to discuss flexible working. If you\’d like to, please indicate your preference in the application – though there\’s no obligation to do so now. Flexible working will be part of the discussion at offer stage.

JOB PURPOSE

Join the award-winning BBC World Service Audiences team to shape digital research that informs global journalism. As a Digital Audience Research Executive, you’ll play a key role in delivering insights that guide editorial and strategic decisions.

WHY JOIN THE TEAM

Be part of a multi-national team of researchers and analysts influencing global media strategy. Work on award-winning projects and collaborate across departments to deliver impactful audience insights.

YOUR KEY RESPONSIBILITIES AND IMPACT

• Contribute to digital research projects through audience data analysis and insight generation.
• Analyse performance data across web and social platforms to inform content and service development.
• Design and maintain dashboards for regular performance reporting.
• Present audience insights in a compelling and engaging manner.
• Support qualitative and quantitative research projects and stakeholder engagement.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA

• Experience with web analytics tools like Piano Analytics and Google Analytics.
• Experience with social analytics tools such as Emplifi and YouTube Analytics.
• Strong numeracy and attention to detail with numerical data.
• Proficiency in Excel and PowerPoint for data manipulation and visualization.
• Ability to simplify complex problems and communicate insights effectively.

DESIRED BUT NOT REQUIRED

• Knowledge of media analytics and industry standards across channels.
• Experience with data visualization tools like Tableau or Power BI.
• Experience in international research or analytics beyond UK/US audiences.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Information at a Glance

This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.

Life at BBC

• Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
• Excellent career and professional development.
• Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
• A values-based organisation where the way we do things is important as what we do.

Benefits may vary if you are joining on an FTC basis or on an orchestra conditions contract.

Learn more about life at the BBC and our values in our candidate pack.

Candidate pack

You belong

We have a working environment where we value and respect every individual\’s unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Find out more about diversity, inclusion and belonging in our strategy below.

Disability confident

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: reasonable.adjustments@bbc.co.uk

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.