At a Glance
- Tasks: Join the BBC to analyse audience data and shape content that resonates with millions.
- Company: Be part of the iconic BBC, influencing content strategy in a dynamic team.
- Benefits: Enjoy flexible working, competitive salary, 25 days leave, and excellent career development.
- Other info: Diverse and inclusive workplace committed to your growth and well-being.
- Why this job: Make a real impact on how the BBC connects with diverse audiences across platforms.
- Qualifications: Strong numeracy and communication skills; familiarity with the UK TV market is a plus.
The predicted salary is between 25700 - 31600 £ per year.
CONTRACT TYPE: Ten month Fixed‑term contract running to end of March 2027
DEPARTMENT: Chief Customer Operating Group (CCOG)
LOCATION: London – Hybrid
PROPOSED SALARY RANGE: £25,700 - £31,600, plus London Weighting (£5,441pa) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights. We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.
PURPOSE OF THE ROLE
Join the BBC’s TV Audiences Research team to help shape content that resonates with millions. As an Audience Research Executive, you’ll support the delivery of strategic and creative insights that inform content decisions across the BBC. Your work will ensure audiences remain at the heart of everything we do, from programme development to marketing and beyond.
WHY JOIN THE TEAM
Be part of a dynamic, insight‑driven team that influences the BBC’s content strategy. You’ll work in a collaborative environment with access to unrivalled training, career progression, and flexible working options. Your contributions will directly impact how the BBC connects with diverse audiences across platforms.
KEY RESPONSIBILITIES AND IMPACT
- Provide programme ratings data and analysis to a wide range of stakeholders.
- Provide audience insights on YouTube viewing and SVOD viewing.
- Deliver regular reports on audience viewing behaviours and trends.
- Support ad hoc research projects with data analysis and insight generation.
- Develop expertise in BARB, iPlayer data, and Techedge and Tubular tools.
- Contribute to qualitative and quantitative research, including questionnaire and discussion guide development.
SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA
- Evidence of strong numeracy skills and ability to analyse data effectively.
- Evidence of strong written communication skills with the capability of translating data analysis into clear and coherent stories that inspire creativity and inform decision making.
- Ability to build relationships with team members and creative stakeholders.
- Familiarity with the UK TV/broadcast market, ideally through industry experience or media studies with the ability to articulate observations and insights about both the market dynamics and creative content.
DESIRABLE
- Knowledge of BARB data and systems.
- Experience using Techedge, TUBULAR or similar audience analysis tools.
- Background in both qualitative and quantitative research methods.
- Experience in audience research or insight, preferably within television, media, or market research.
This role is currently advertised as internal only. Freelancers who have been on a Worker Contract continuously for 6 months may apply. If less than 6 months or if a break of 3 weeks or more exists, approval from Divisional HR is required. We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief. The BBC is committed to diversity, inclusion and belonging.
BENEFITS
- Fair pay and competitive salary package.
- Flexible 35‑hour working week.
- 25 days annual leave with the option to buy an extra 5 days.
- Defined pension scheme.
- Discounted dental, health care and gym.
- Excellent career and professional development.
- Support in your working life, including flexible working options.
- Values‑based organisation.
Audience Insights & Research Strategist employer: BBC Group and Public Services
Join the BBC as an Audience Insights & Research Strategist and be part of a vibrant, insight-driven team that shapes content for millions. With a commitment to flexible working, excellent career development opportunities, and a supportive work culture, you'll have the chance to make a meaningful impact on how the BBC connects with diverse audiences. Enjoy competitive pay, generous leave options, and a values-based environment that prioritises diversity and inclusion.
Contact Details:
BBC Group and Public Services Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Audience Insights & Research Strategist
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work at the BBC or in audience research. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Show off your skills! Prepare a portfolio or a presentation that highlights your data analysis and storytelling abilities. When you get the chance to meet with potential employers, let your work speak for itself.
✨Tip Number 3
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media accounts to keep your finger on the pulse of audience insights and research. This knowledge will help you impress during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team and making an impact at the BBC.
We think you need these skills to ace Audience Insights & Research Strategist
Some tips for your application 🫡
Show Off Your Writing Skills:Since strong written communication is key for this role, make sure your application reflects that. Use clear and engaging language to tell your story and highlight how your skills can translate data into compelling insights.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to the specific requirements of the Audience Insights & Research Strategist role. Mention your familiarity with the UK TV market and any relevant tools you've used.
Highlight Your Data Analysis Experience:This role requires strong numeracy skills, so be sure to showcase any experience you have with data analysis. Whether it’s through previous jobs or projects, let us know how you’ve used data to inform decisions and drive insights.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details you need about the role and our team!
How to prepare for a job interview at BBC Group and Public Services
✨Know Your Numbers
As an Audience Insights & Research Strategist, you'll need to demonstrate strong numeracy skills. Brush up on your data analysis techniques and be ready to discuss how you've used data to inform decisions in the past. Prepare examples that showcase your ability to translate complex data into clear insights.
✨Craft Your Story
You’ll need to communicate your findings effectively, so practice telling a compelling story with your data. Think about how you can present your insights in a way that resonates with creative stakeholders. Use real-life examples from your experience to illustrate your points during the interview.
✨Familiarise Yourself with Tools
Get to know BARB, Techedge, and Tubular tools before your interview. If you have experience with these or similar audience analysis tools, be prepared to discuss how you've used them to derive insights. If not, do some research to understand their functionalities and how they apply to audience research.
✨Show Your Passion for Content
The BBC is all about connecting with diverse audiences, so show your enthusiasm for content creation and audience engagement. Be ready to discuss trends in the UK TV market and share your thoughts on what makes content resonate with viewers. This will demonstrate your understanding of the industry and your commitment to the role.
