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- Tasks: Drive B2B marketing strategies and collaborate with sales teams to boost revenue.
- Company: Join Bazaarvoice, a leading SaaS company focused on growth in the UKI and Nordics.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Why this job: Make a real impact by shaping local marketing campaigns that drive business success.
- Qualifications: 5+ years in B2B marketing with a focus on demand generation and customer acquisition.
- Other info: Work in a fast-paced environment with a collaborative culture and global reach.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a marketing professional with a proven background in B2B marketing who gets excited by the opportunity to define and orchestrate the marketing mix to effectively contribute in exceeding Bazaarvoice regional business goals. Highly geared to realising the potential in collaborating with sales teams at all levels and drive growth in revenue in the field, this position will be the subject matter expert for the regional teams marketing effectiveness and delivering marketing-sourced demand and ultimately, revenue for the UK/I and Nordics region.
The Field Marketing Manager is focused on providing input to the global team, localizing global campaigns and supplementing with local-specific campaigns aligned to the UK/I/Nordics regional business needs. Reporting to the Head of EMEA Marketing, you will work closely with the global marketing organization, and the regional VP of sales and their teams. You will also collaborate with other teams in the EMEA Revenue organization and contribute daily to the continued long-term success of what is a strategic growth area for Bazaarvoice as we invest across the board to continually exceed our short, medium, and longer-term growth goals.
Key to this role is having a high degree of understanding the modern B2B marketing mix and its ability to impact at a local country level as part of a fast-paced global SaaS business. You’ll take that knowledge and collaborate with the global marketing function to tailor global programs to fulfil local business needs, as well as create locally-defined programs and campaigns to drive revenue. You’ll demonstrate a proven track record of strategy, leverage, origination of marketing programs and campaigns to deliver pipeline growth through a wide variety of performance channels.
Responsibilities- Serve as the in-region marketing-based demand generation expert as it relates to acquisition strategies, platforms and partners in key EMEA markets, including any overall or market-specific trends.
- Own the marketing number (MQLs, pipeline and closed won business) as a key part of overall pipeline generation for the business.
- Fully integrate with the regional business VP and their teams to understand where marketing can drive their business goals.
- Understand the market and sales challenges faced within your specific geography, and identify marketing opportunities enabling Bazaarvoice continued progress in the region.
- Contribute as a key regional field marketing expert to drive ROI for local business needs, primarily through targeting growth in our current customer base as well as acquisition of net new logos.
- Provide culturally-informed and target-relevant guidance and recommendations for global teams to design campaigns for you to deliver directly or support into region.
- Work cross-functionally on new market or product launches, including translation/localization, content development, and acquisition, ensuring our online presence outside of English language is fully optimized.
Knowledge of / experience in consumer-focused business and industries would be an added advantage, including Retail, Health & Beauty, Consumer packaged goods, Food & Beverage, Fashion and apparel.
Experience- 5+ years of proven success in building and scaling new logo demand generation, customer acquisition and engagement programs, ideally within fast growing SaaS based technology companies.
- Deep familiarity within the UKI as it relates to B2B demand generation, customer acquisition and retention strategies and tactics.
- High degree of empathy to engage across various teams and individuals at local, regional and global level to enable and catalyse skills to bring to bear on marketing actions driving brand awareness, demand generation and advocacy on behalf of Bazaarvoice.
- Adept at utilising marketing technology to drive effective demand based campaigns and events (tools such as Marketo, 6sense, Sendoso, PathFactory, etc).
- Comfortable diving into data to produce informed strategic recommendations and insights to inform investment decisions and reporting back on subsequent ROI (high degree of familiarity with tools like Google Analytics, Domo, Salesforce).
- Working knowledge of paid customer/user acquisition platforms and processes, including ad technology, social media, content syndication, etc across EMEA.
- Enthusiasm and a can-do attitude; willing and able to get in the weeds.
- Fluency in English required.
Field Marketing Manager, UKI & Nordics employer: Bazaarvoice
Contact Detail:
Bazaarvoice Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager, UKI & Nordics
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Field Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing campaigns and successes. This is your chance to demonstrate how you can drive revenue and contribute to Bazaarvoice's goals.
✨Tip Number 3
Prepare for interviews by researching Bazaarvoice and its regional needs. Tailor your responses to show how your experience aligns with their B2B marketing strategies. Be ready to discuss how you can localise global campaigns effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Bazaarvoice team.
We think you need these skills to ace Field Marketing Manager, UKI & Nordics
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your B2B marketing experience. We want to see how your skills align with the specific needs of the Field Marketing Manager role, so don’t hold back on showcasing relevant achievements!
Showcase Collaboration Skills: Since this role involves working closely with sales teams and global marketing, it’s essential to demonstrate your ability to collaborate effectively. Share examples of past experiences where you’ve successfully partnered with different teams to drive results.
Highlight Data-Driven Decisions: We love candidates who can dive into data! Make sure to mention any tools you’ve used, like Google Analytics or Salesforce, and how you’ve leveraged data to inform your marketing strategies and improve ROI.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Bazaarvoice
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge, especially as it relates to the UKI and Nordics. Be ready to discuss specific strategies you've used in the past to drive demand generation and how they can be tailored to Bazaarvoice's needs.
✨Showcase Your Collaboration Skills
This role requires a lot of teamwork with sales and global marketing teams. Prepare examples of how you've successfully collaborated across different functions to achieve business goals, and be ready to discuss how you can bring that experience to Bazaarvoice.
✨Demonstrate Data-Driven Decision Making
Familiarise yourself with key metrics like MQLs and pipeline growth. Be prepared to share how you've used data analytics tools to inform your marketing strategies and measure ROI, as this will be crucial for the role.
✨Understand Local Market Nuances
Research the specific challenges and opportunities within the UKI and Nordics markets. Be ready to discuss how you would localise global campaigns and create region-specific initiatives that resonate with the target audience.
