Content Strategist

At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.

The problem we are trying to solve: Brands and retailers struggle to make real connections with consumers. It’s a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn’t attract new consumers, convert them, or earn their long-term loyalty.

Our brand promise: closing the gap between brands and consumers. Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia. It’s official: Bazaarvoice is a Great Place to Work in the US, Australia, India, Lithuania, France, Germany and the UK!

We are looking for a passionate and innovative Content Strategist. As a Content Strategist, your primary responsibility will be to create and execute compelling content strategies that engage and retain customers while driving brand awareness and growth. You will collaborate with cross-functional teams, including Product, Social, Client Success, and Design, to deliver an exceptional customer experience through engaging written and visual content.

Key Responsibilities:

• Create and execute content strategies that align with the company’s business goals and customer needs, focusing on building brand loyalty, engagement, and increasing lifetime value.
• Produce and oversee high-quality content that resonates with our members, from product descriptions and articles to email campaigns and social media content.
• Manage content calendars, ensuring a consistent flow of content across all channels, with a focus on the customer journey and key touchpoints.
• Optimize content for search engines and user experience, leveraging SEO best practices.
• Monitor performance and engagement metrics to continually refine and enhance content strategies.
• Partner with cross-functional teams to create cohesive content that supports product launches, newsletters, and member education initiatives.
• Develop content that encourages interaction and community-building, such as user-generated content, social media engagement, and educational resources.
• Stay on top of social trends and emerging technologies, adapting strategies to ensure the brand remains at the forefront of industry shifts and member expectations.

Key Skills & Qualifications:

• Strong writing and editing abilities with a focus on clear, concise, and compelling storytelling that engages customers across all touchpoints.
• Proven ability to develop and implement content strategies that drive customer engagement, acquisition, and retention for a direct-to-consumer brand.
• Strong understanding of SEO and content optimization techniques to ensure content ranks well and resonates with target audiences.
• Ability to analyze content performance metrics and use insights to refine content strategies and improve engagement.
• A keen eye for creative content ideas and a passion for staying ahead of content trends and member retention behaviour.
• Strong teamwork and communication skills, able to work cross-functionally and lead content initiatives across departments.
• 3-5 years of experience working with DTC brands or e-commerce environments is highly preferred.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven track record of building customer-centric content strategies for e-commerce or consumer brands.
• Familiarity with content management systems (CMS) and tools like Google Analytics, SEMrush, or Ahrefs.
• Familiarity with project management tools such as Salesforce and JIRA.
• Alternative proficiency in Spanish, French, or German is a plus!

Why join Bazaarvoice?

• Customer is key: We see our own success through our customers’ outcomes. We approach every situation with a customer first mindset.
• Transparency & Integrity Builds Trust: We believe in the power of authentic feedback because it’s in our DNA. We do the right thing when faced with hard choices.
• Passionate Pursuit of Performance: Our energy is contagious, because we hire for passion, drive & curiosity.
• Innovation over Imitation: We seek to innovate as we are not content with the status quo.
• Stronger Together: We bring our whole selves to the mission and find value in diverse perspectives.

Commitment to diversity and inclusion: Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, colour, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance.

Please note: Candidates who are successful will be required to undergo a Basic level DBS (Disclosure and Barring Service) background check.