Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and grow marketing strategies for a financial services business.
- Company: Join a dynamic financial services firm based in Manchester, London, and Doncaster.
- Benefits: Enjoy 25 days annual leave, flexible working, and share options.
- Why this job: Shape brand strategy while driving growth in a collaborative environment.
- Qualifications: Senior-level marketing experience, especially in financial services, is essential.
- Other info: Office-based role with core hours from 10am to 4pm.
The predicted salary is between 42000 - 60000 £ per year.
Our client, a financial services business based in London, Doncaster, and Manchester is seeking a strategic and hands-on Head of Marketing to lead and grow their marketing function based in Manchester. As Head of Marketing, you’ll be responsible for shaping and driving marketing strategy, managing performance across digital, social, and traditional channels, whilst also playing a key role in customer acquisition, brand positioning, and revenue growth.
Based in Manchester, this permanent job opportunity will be office-based working 9.00am – 5.30pm Monday to Friday, however our client does offer flexible working, with core hours being 10.00am – 4.00pm.
THE JOB
As Head of Marketing you will lead all marketing activity for a regulated financial business, ensuring compliance while building brand awareness and driving measurable growth. You will oversee digital campaigns, content creation, data-led strategy, and team development. Collaborating across departments and managing third-party partners.
Key Responsibilities
- Develop and execute marketing strategies aligned with business goals
- Lead brand positioning, customer acquisition, and retention initiatives
- Manage budgets, campaigns, and performance analytics
- Ensure compliance with financial regulations (e.g., FCA, Consumer Duty)
- Cultivate a high-performing, collaborative marketing team
- Drive innovation and continuous improvement
THE PERSON
- Proven senior-level marketing experience, ideally in financial services
- Strong background in digital marketing, content, and brand strategy
- Deep understanding of regulatory compliance
- Excellent leadership, communication, and analytical skills
THE BENEFITS
- Enhanced annual leave 25 days + bank holidays
- Day off for your birthday
- Flexible working
- Core hours 10am-4pm
- Share options
- Salary sacrifice pension scheme
- Free eye tests
- Wellbeing classes and workshops
- Employee Assistance Programme
- Free goodies and merchandise
- Paid mileage and travel costs
- E-Learning and continuous career development
Please note that we are only able to consider applications from those who are eligible to work in the UK without requiring sponsorship.
Head of Marketing employer: Bayman Atkinson Smythe
Contact Detail:
Bayman Atkinson Smythe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network with professionals in the financial services sector. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn about the latest trends in marketing within this field.
✨Tip Number 2
Showcase your understanding of regulatory compliance in your conversations. Familiarise yourself with FCA guidelines and Consumer Duty regulations, as demonstrating this knowledge can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss your previous successes in digital marketing and brand strategy. Be ready to share specific examples of campaigns you've led that resulted in measurable growth, as this will highlight your hands-on experience.
✨Tip Number 4
Research the company’s current marketing strategies and identify areas for improvement. This will not only show your initiative but also provide you with valuable insights to discuss during interviews, demonstrating your strategic thinking.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your senior-level marketing experience, particularly in financial services. Emphasise your skills in digital marketing, content creation, and brand strategy to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of regulatory compliance and your ability to lead a marketing team. Use specific examples from your past experiences to demonstrate how you can drive innovation and measurable growth.
Highlight Relevant Achievements: In your application, include quantifiable achievements that reflect your success in previous marketing roles. This could be metrics related to customer acquisition, campaign performance, or brand positioning.
Showcase Leadership Skills: Since the role requires excellent leadership and communication skills, provide examples of how you've successfully managed teams and collaborated across departments in your previous positions.
How to prepare for a job interview at Bayman Atkinson Smythe
✨Showcase Your Strategic Thinking
As a Head of Marketing, you'll need to demonstrate your ability to develop and execute marketing strategies. Prepare examples of past strategies you've implemented, focusing on how they aligned with business goals and drove measurable growth.
✨Highlight Your Compliance Knowledge
Given the regulated nature of the financial services industry, it's crucial to show your understanding of compliance. Be ready to discuss how you've ensured compliance in previous roles, particularly with regulations like FCA and Consumer Duty.
✨Demonstrate Leadership Skills
This role requires strong leadership capabilities. Prepare to share experiences where you've successfully led a team, managed performance, and fostered collaboration across departments. Highlight any specific achievements in team development.
✨Prepare for Analytical Questions
Since managing budgets and performance analytics is key, be prepared to discuss how you've used data to inform your marketing decisions. Bring examples of campaigns where you analysed performance metrics to drive improvements.
