At a Glance
- Tasks: Create and manage engaging social media content for a vibrant food brand.
- Company: Join Bayley and Sage, a community-focused group of independent stores in London.
- Benefits: Enjoy a competitive salary, staff discounts, and opportunities for growth.
- Other info: Work in a dynamic environment with a focus on collaboration and innovation.
- Why this job: Be part of a creative team that makes a real impact in local communities.
- Qualifications: Experience in social media management and content creation is essential.
The predicted salary is between 27000 - 32000 £ per year.
Bayley and Sage is a small group of 14 independent stores filling the fridges and hearts of local communities across London. Our products reflect the best of the seasons, and we take pride in delivering superb food. Our internal culture is built on respect, inclusion and a desire to grow. We're looking for a creative, proactive Social Media and Community Executive to drive the day-to-day management of our social channels. The ideal candidate will be passionate about food, live and breathe social, and full of ideas.
You'll own our day-to-day social presence and turn great content into real impact, creating and delivering engaging content, supporting seasonal campaigns and new product launches, and helping to grow our brand presence across social platforms. This role is perfect for a creative, social-first thinker who understands what people want to watch, share and engage with, and knows how to bring that to life quickly, creating content that feels native to each platform. This role will work from our Fulham Broadway office with time filming in-store and will report into our Communications Manager.
Responsibilities- Content Creation: a confident creative who will be hands‑on, ideating, filming, shooting and editing to create social‑first content in‑house to share across multiple platforms.
- Social Media Management: run our UK social channels day‑to‑day, create and schedule posts, share UGC, respond to queries and comments and engage with our suppliers.
- Social Planning: build and maintain content calendars aligned to campaigns, priorities and key moments; publish on‑brand social content to ensure a steady pipeline of high‑quality content that supports brand awareness and drives customers into stores.
- Performance & Reporting: have a solid understanding of performance metrics and content optimisation; report monthly on organic activity in a simple and insightful way, using insights to make recommendations for content improvements and future social strategies.
- Community Management: nurture relationships with creators to build engaged communities through active, authentic social interaction; manage our Google reviews, escalating any issues to the relevant teams and sharing positive feedback.
- Strong experience in social, including content creation and editing for various social channels.
- Ability to create and deliver engaging, social‑first content, from conception through to execution and scheduling.
- Strong understanding of social platforms including Instagram, Facebook, YouTube, Tik Tok and LinkedIn.
- Proven, hands‑on experience managing social channels with an instinct for what works on social with robust knowledge of best practices for organic social media across key platforms.
- Strong copywriting skills with strong attention to detail and the ability to tell brand stories in an engaging way.
- Highly organised, confident juggling multiple priorities in a fast‑moving environment.
- A collaborative, proactive mindset; work closely with the buying and in‑store teams to deliver content that reflects our brand ethos and expertise and commitment to curating the finest products for our customers.
- Competitive salary: 27 K to 32K, depending on experience.
- Sociable hours.
- 40% staff discount in‑store.
- Free or discounted food.
- Pension plan.
- Length of service recognition.
- Opportunities to grow and develop.
Social Media and Community Officer employer: Bayley & Sage
Bayley and Sage is an exceptional employer that fosters a vibrant work culture centred on respect, inclusion, and personal growth. As a Social Media and Community Officer based in our Fulham Broadway office, you'll enjoy competitive salaries, sociable hours, and generous staff discounts while being part of a passionate team dedicated to delivering the finest seasonal products to local communities. With ample opportunities for professional development and a creative environment that encourages innovative thinking, Bayley and Sage is the perfect place for those looking to make a meaningful impact in the world of food and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media and Community Officer
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own social channels reflect your passion for food and creativity. Show us how you engage with your audience and create content that resonates.
✨Tip Number 2
Network like a pro! Connect with people in the food and social media industry. Attend local events or join online communities where you can share ideas and learn from others. This could lead to opportunities that aren’t even advertised!
✨Tip Number 3
Be ready to showcase your skills! Prepare a portfolio of your best social media work, including any campaigns you've run or content you've created. We want to see your creativity in action, so make it easy for us to see what you can bring to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in being part of our community at Bayley and Sage.
We think you need these skills to ace Social Media and Community Officer
Some tips for your application 🫡
Show Your Passion for Food:When you're writing your application, let your love for food shine through! Share any experiences or projects that highlight your creativity and enthusiasm for culinary delights. We want to see how you can bring that passion to our social media presence.
Tailor Your Content Examples:Make sure to include specific examples of your previous work in social media management. Whether it's a campaign you ran or content you created, tailor these examples to reflect the kind of engaging, social-first content we’re looking for at Bayley and Sage.
Be Authentic and Engaging:Your application should reflect your personality! Use a friendly tone and be authentic in your writing. We value creativity and a unique voice, so don’t be afraid to let your style come through while keeping it professional.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive, which is exactly what we’re looking for!
How to prepare for a job interview at Bayley & Sage
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms mentioned in the job description. Understand their unique features and what type of content performs best on each. This will show your potential employer that you’re not just familiar with social media, but that you truly understand how to leverage it for their brand.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your content creation skills. Bring examples of engaging posts, videos, or campaigns you've executed. Be ready to discuss your creative process and how you come up with ideas that resonate with audiences. This is your chance to shine!
✨Understand Their Brand
Research Bayley and Sage thoroughly. Familiarise yourself with their products, values, and community engagement efforts. Think about how you can align your social media strategies with their brand ethos. This will demonstrate your genuine interest in the company and your proactive approach.
✨Prepare for Performance Metrics
Brush up on your knowledge of social media performance metrics. Be prepared to discuss how you’ve used data to inform your content strategies in the past. Showing that you can analyse performance and make recommendations for improvement will set you apart as a candidate who understands the business side of social media.
