At a Glance
- Tasks: Create and manage engaging social media content for a vibrant food brand.
- Company: Join Bayley and Sage, a community-focused group of independent stores in London.
- Benefits: Enjoy competitive salary, staff discounts, sociable hours, and growth opportunities.
- Other info: Work in a dynamic environment with a focus on respect and inclusion.
- Why this job: Be part of a creative team that brings delicious food stories to life on social media.
- Qualifications: Experience in social media management and content creation across various platforms.
The predicted salary is between 27000 - 32000 £ per year.
Bayley and Sage is a small group of 14 independent stores filling the fridges and hearts of local communities across London. Our products reflect the best of the seasons, and we take pride in delivering superb food. Our internal culture is built on respect, inclusion and a desire to grow.
We're looking for a creative, proactive Social Media and Community Executive to drive the day-to-day management of our social channels. The ideal candidate will be passionate about food, live and breathe social, and be full of ideas. You'll own our day-to-day social presence and turn great content into real impact, creating and delivering engaging content, supporting seasonal campaigns and new product launches, and helping to grow our brand presence across social platforms. This role is perfect for a creative, social-first thinker who understands what people want to watch, share and engage with, and knows how to bring that to life quickly, creating content that feels native to each platform. This role will work from our Fulham Broadway office with time filming in-store and will report into our Communications Manager.
Responsibilities- Content Creation: a confident creative who will be hands‐on, ideating, filming, shooting and editing to create social‐first content in‐house to share across multiple platforms.
- Social Media Management: run our UK social channels day‐to‐day, create and schedule posts, share UGC, respond to queries and comments and engage with our suppliers.
- Social Planning: build and maintain content calendars aligned to campaigns, priorities and key moments; publish on‐brand social content to ensure a steady pipeline of high‐quality content that supports brand awareness and drives customers into stores.
- Performance & Reporting: have a solid understanding of performance metrics and content optimisation; report monthly on organic activity in a simple and insightful way, using insights to make recommendations for content improvements and future social strategies.
- Community Management: nurture relationships with creators to build engaged communities through active, authentic social interaction; manage our Google reviews, escalating any issues to the relevant teams and sharing positive feedback.
- Strong experience in social, including content creation and editing for various social channels.
- Ability to create and deliver engaging, social‐first content, from conception through to execution and scheduling.
- Strong understanding of social platforms including Instagram, Facebook, YouTube, Tik Tok and LinkedIn.
- Proven, hands‐on experience managing social channels with an instinct for what works on social with robust knowledge of best practices for organic social media across key platforms.
- Strong copywriting skills with strong attention to detail and the ability to tell brand stories in an engaging way.
- Highly organised, confident juggling multiple priorities in a fast‐moving environment.
- A collaborative, proactive mindset; work closely with the buying and in‐store teams to deliver content that reflects our brand ethos and expertise and commitment to curating the finest products for our customers.
- Competitive salary: 27 K to 32K, depending on experience.
- Sociable hours.
- 40% staff discount in‐store.
- Free or discounted food.
- Pension plan.
- Length of service recognition.
- Opportunities to grow and develop.
Social Media and Community Officer in London employer: Bayley & Sage
Bayley and Sage is an exceptional employer, offering a vibrant work culture that prioritises respect, inclusion, and personal growth. As a Social Media and Community Officer based in Fulham Broadway, you'll enjoy competitive salaries, sociable hours, and generous staff discounts while being part of a passionate team dedicated to delivering the finest seasonal products to local communities. With opportunities for professional development and a hands-on approach to content creation, this role is perfect for those looking to make a meaningful impact in a creative environment.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media and Community Officer in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bayley & Sage and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bayley & Sage are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bayley & Sage on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bayley & Sage. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media and Community Officer in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bayley & Sage. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bayley & Sage:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bayley & Sage’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bayley & Sage
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bayley & Sage will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bayley & Sage, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
