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For Companies At a Glance
- Tasks: Craft engaging stories about our food and connect with our community through digital platforms.
- Company: Join Bayley & Sage, a beloved food retailer with a passion for quality since 1997.
- Benefits: Full-time role with opportunities for growth in a vibrant, food-loving environment.
- Why this job: Be the voice of our brand and share our love for fresh, seasonal food.
- Qualifications: Degree in Communications or Marketing and 5 years of relevant experience required.
- Other info: Collaborate with passionate team members and make a real impact in the food industry.
The predicted salary is between 36000 - 60000 £ per year.
Bayley & Sage has provided delicious food to our communities since 1997, we are proud of our quality and provenance and we would like to expand our team with the role of Communications Manager.
Role Overview
Communicating our consistent commitment to the highest quality of food and service. Focus on the message of our passion for sharing fresh seasonal food with our customers. Tell the story of our products, the growers, the producers. Meet our makers, growers and producers, taste our products, meet our team. Oversee the digital communications within the organisation across all platforms.
Key Duties
- Find and tell the story of Bayley & Sage and our products, the provenance and quality across all communication platforms.
- Create and disseminate clear, engaging and informative content across multiple channels, including emails, newsletters, digital social media and intranet updates.
- Ensure consistent messaging across all external platforms within B&S by developing our brand voice and positioning.
- Report to founder and collaborate with a range of senior stakeholders to ensure cohesive and consistent communication plans are in place.
- Internal communication includes collating and administering all POS requirements which includes POS holders, acrylic blocks, leaflet holders, postcards, clips, etc.
- Organise the distribution and storage of all seasonal decorations - Halloween, Christmas, Valentines, Easter, identifying items for disposal and organising new when required which includes obtaining quotes for approval.
- Update all social media platforms - FB, IG, Google (address, telephone numbers, email address, opening hours), post in line with current campaigns, product features/launches/promotions and seasonal messages and respond to customer comments/messages in a timely manner.
- Communicate CSR activity.
- Maintain company's brand standards and continually promote employer brand narrative, voice and tone across all internal communications.
- Develop and maintain a comprehensive communications calendar, to ensure timely and relevant messaging.
- Measure the impact and effectiveness of communications initiatives using key metrics and analytics and adjust the plans accordingly.
- Act as an internal communications advisor to senior leaders and managers.
- Coordinate internal communication for any group news and messaging - ensuring alignment with the operating divisions internal communications counterparts.
Qualifications
- Degree in Communications, Marketing, Digital Marketing or PR.
- 5 years experience in a similar role, preferably in the food or food retail industry.
- A passion for food and quality and a motivation to learn.
- Excellent written and verbal communication skills.
- Experience in planning and delivering email campaigns and newsletters, segment audiences and tailor messaging.
- Experience of managing email platforms and databases (GDPR-compliant).
Job Details
- Seniority level: Not Applicable
- Employment type: Full-time
- Job function: Marketing, Public Relations, and Writing/Editing
- Industries: Retail
Communications Manager employer: Bayley & Sage
Contact Detail:
Bayley & Sage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Communications Manager
✨Tip Number 1
Get to know Bayley & Sage inside out! Familiarise yourself with their products, values, and the story behind their food. This will help you connect on a personal level during interviews and show your genuine passion for what they do.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn, attend industry events, or join relevant groups. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Showcase your skills through a portfolio! Create a digital portfolio that highlights your best communications work, especially anything related to food or retail. This visual representation can set you apart from other candidates.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Bayley & Sage team!
We think you need these skills to ace Communications Manager
Some tips for your application 🫡
Show Your Passion for Food: When you're writing your application, let your love for food shine through! Share any personal experiences or stories that connect you to the food industry. We want to see your enthusiasm for quality and provenance.
Tailor Your Content: Make sure to customise your application to reflect the role of Communications Manager at Bayley & Sage. Highlight your experience in creating engaging content and how it aligns with our brand voice. We appreciate a personal touch!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon. We value effective communication, so show us you can convey your ideas succinctly and effectively.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Bayley & Sage
✨Know Your Story
Before the interview, make sure you can articulate your own story and how it aligns with Bayley & Sage's mission. Think about your passion for food and quality, and be ready to share specific examples of how you've communicated similar values in past roles.
✨Master the Brand Voice
Familiarise yourself with Bayley & Sage's brand voice and messaging. Review their social media and website to understand their tone and style. During the interview, demonstrate how you can maintain and enhance this voice across various platforms.
✨Prepare Engaging Content Ideas
Come prepared with a few content ideas that could resonate with their audience. Think about seasonal campaigns or storytelling angles that highlight their products and producers. This shows initiative and your understanding of their communication needs.
✨Show Your Analytical Side
Be ready to discuss how you measure the effectiveness of communication initiatives. Bring examples of key metrics you've used in the past to evaluate success. This will highlight your strategic thinking and ability to adapt based on data.
