At a Glance
- Tasks: Help create a compelling brand story and manage engaging content across various platforms.
- Company: Join Bayleaf FM, a forward-thinking company focused on operational excellence and brand visibility.
- Benefits: Gain hands-on experience, mentorship, and opportunities for professional growth in a dynamic environment.
- Other info: Collaborate with a supportive team and develop your skills in a fast-paced, innovative setting.
- Why this job: Make a real impact by driving brand awareness and generating leads through creative storytelling.
- Qualifications: Strong writing skills and a passion for marketing; experience in social media is a plus.
The predicted salary is between 25000 - 32000 £ per year.
Bayleaf FM has built strong operational foundations: complete service visibility, real-time performance monitoring, a client-facing portal in Bayleaf Connect, an independently reviewed ESG programme, and a growing Academy for people development. What we haven't done consistently is tell that story in one joined-up way. Today, our proof is scattered across the website, ESG pages, case studies and social posts, and only a small group of people can explain the full picture to a client, a candidate or each other. That is changing. We are building one clear brand story, Operational Confidence, and turning it into a genuine content and communications operation: consistent leadership storytelling, an evolving channel mix (LinkedIn now, with Instagram, TikTok and YouTube being tested), direct engagement with clients and employees through WhatsApp and in-app notifications, sharper proposals and tender packs, and professional marketing materials such as brochures and leaflets.
This role exists to help build and run that operation day to day, with close support from the Marketing & Systems Manager and strategic guidance from the Head of Business Transformation.
Why this role matters
This is not a content-posting role. The point of consistent storytelling and stronger brand visibility is commercial: more people recognising and trusting Bayleaf FM before they ever speak to us, more inbound enquiries, and stronger win rates when we do pitch for work. Every piece of content, every case study, every proposal and every award submission should be judged against one question: does this increase awareness and generate leads for Bayleaf FM?
Purpose of the role
To help turn increased brand visibility and consistent storytelling into a measurable pipeline of inbound leads and stronger proposal win rates. This means supporting the wider team in day-to-day execution across the website, social channels, case studies, proposals, awards and internal communications.
Key Responsibilities
- Own and maintain the editorial calendar across website, LinkedIn and internal channels
- Produce case studies, articles and proof assets from the evidence bank, always with an eye on what will resonate with prospective clients
- Publish and manage the Bayleaf FM LinkedIn company page and secondary business channels
- Draft and coordinate leadership LinkedIn content, supporting nominated leaders' personal brand channels (which may include LinkedIn, Instagram and TikTok)
- Manage WhatsApp broadcast content for key client accounts and frontline site teams, working with Marketing and relevant client-facing teams on messaging
- Draft in-app notification content for Bayleaf Connect (client-facing) and the internal ops app (employee-facing), coordinating on technical delivery
- Track engagement on leadership personal brand channels and help build the case for extending the programme further
- Help assess and build the business case for future business-owned TikTok and YouTube channels, ahead of a wider rollout decision
- Produce proposals and tender submission packs, working with Sales and Procurement to ensure consistent brand language, proof points and formatting
- Design and produce marketing materials such as brochures, leaflets and sales collateral
- Build and maintain the evidence bank (accreditations, testimonials, performance data, people stories)
- Administer the awards and accreditations calendar, working with Procurement on evidence and submissions
- Produce internal communications assets, including manager briefing packs, Town Hall materials and onboarding content, working closely with HR
- Support client communications, including monthly updates and quarterly ESG/performance notes
- Compile monthly brand performance reporting, including content cadence, engagement, adoption, and early signs of lead impact, for the line manager and strategic sponsor
- Work with CMS/HubSpot systems, under day-to-day guidance, to keep content and reporting current
Person Specification
Essential skills and experience
- Strong written English and confident storytelling ability. A portfolio, blog, student publication or similar is welcome
- Some exposure to social media, content creation or communications (placements, societies, freelance or university projects all count)
- Willingness to learn CMS/HubSpot, WhatsApp Business tooling and in-app notification platforms
- Comfortable approaching people for information (stakeholder interviews) with guidance and support
- A genuine interest in how marketing and brand activity supports business growth, not just how it looks
- Basic design and video briefing skills are a bonus
Attributes
- Organised and self-directed; comfortable owning a calendar and chasing contributors
- Comfortable in operational environments, not just a desk-based marketing role
- Curious and keen to learn fast; asks why as much as how
- Calm, clear communicator who can translate operational detail into a compelling story
Reporting Structure
This role reports to the Marketing & Systems Manager on a day-to-day basis, with close support while building skills and confidence. The Head of Business Transformation provides strategic oversight, sign-off on strategic or client-facing content, and career development guidance.
Graduate Brand & Content Executive employer: Bayleaf FM
Bayleaf FM is an exceptional employer that prioritises employee development and a collaborative work culture, making it an ideal place for recent graduates to kickstart their careers. With a strong focus on storytelling and brand visibility, employees are empowered to contribute meaningfully to the company's growth while enjoying opportunities for professional development through the Bayleaf Academy. Located in a dynamic environment, Bayleaf FM offers a unique chance to engage with innovative marketing strategies across various platforms, ensuring that every team member plays a vital role in shaping the company's narrative and success.
StudySmarter Expert Advice🤫
We think this is how you could land Graduate Brand & Content Executive
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Graduate Brand & Content Executive
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Bayleaf FM.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Bayleaf FM and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Graduate Brand & Content Executive at Bayleaf FM.
How to prepare for a job interview at Bayleaf FM
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Bayleaf FM.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Bayleaf FM. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Bayleaf FM.
