At a Glance
- Tasks: Support the sales team in achieving targets and delivering exceptional customer experiences.
- Company: Join the prestigious BMW Group at our flagship showroom in Park Lane.
- Benefits: Competitive salary, exclusive company car scheme, generous pension, and mental health support.
- Other info: Enjoy a supportive culture with opportunities for growth and development.
- Why this job: Be part of a dynamic team driving sales and making a real impact in the automotive industry.
- Qualifications: Strong sales skills, leadership experience, and a full UK driving licence required.
The predicted salary is between 35000 - 45000 £ per year.
BMW Group Park Lane is looking for an Assistant Sales Manager - BMW to join the team at our flagship BMW Retail showroom in Park Lane. This is an exciting opportunity to support the BMW Retail Sales Team in driving outstanding performance, achieving car sales targets and budgets, and delivering exceptional customer experiences within defined operating, financial and marketing guidelines. You will play a key role in leading the team to meet volume, profit, VOC, F&I and related targets while ensuring smooth and timely execution of all sales activities and achieving VOC results above national and regional averages.
What awaits you?
- Support the New and Used Car Sales Managers in achieving volume, profit, VOC, F&I and related targets, ensuring smooth and timely delivery of all sales activities and achieving VOC results above national and regional averages.
- Assist in implementing, monitoring and controlling key targets, including managing the Sales Enquiry Management Process and providing accurate reporting to BMW (UK) Ltd and senior leadership.
- Monitor and manage Retail Managers’ performance through coaching, feedback and contribution to 1-2-1s, ensuring continuous improvement across the team.
- Develop and coach the sales team in Keyloop Drive and other systems, ensuring effective enquiry management, customer follow‑up, prospecting and strong customer retention.
- Maintain excellent product and competitor knowledge and support the team in delivering expert advice on vehicles, accessories and pricing.
- Train and develop the sales team to achieve shared business objectives and consistently high performance.
- Manage external platforms, supporting tactical pricing strategies for marketing campaigns and offers.
- Oversee accurate reporting of sales activities, ensure precise completion of sales and financial documentation, and maintain high standards in vehicle appraisals and customer service delivery.
What should you bring along?
- Strong selling and negotiation skills with proven customer‑facing experience.
- Experience in an automotive Sales Manager, Retail Manager or Business Manager role preferred.
- Full UK driving licence.
- Ability to influence, persuade and build strong customer relationships.
- Experience in vehicle appraisal and identifying sales opportunities.
- Strong leadership capability with experience motivating and developing teams.
- Excellent organisational skills with attention to detail and ability to meet targets and deadlines.
- High levels of energy, enthusiasm, professionalism and a positive, self‑motivated attitude.
What we offer:
- A competitive package with access to an exclusive, tax‑efficient company car scheme.
- Fixed weekly hours: Monday to Friday 8:30 am – 6 pm plus alternate Saturdays (9 am – 5 pm with a day off during the week). No Sunday working.
- A generous pension scheme, with up to 16% employer contribution.
- Training courses at a dedicated BMW training centre.
- Dedicated mental health champions and first aiders.
- Preferential rates on various products and services, including high street brands, restaurants, gyms, and BMW/MINI products.
- Life Assurance.
- Employee Assistance Programme supporting your mental and physical wellbeing.
With BMW Group, a career can offer long term opportunities for growth and development locally, nationally and internationally. The BMW Group invests in its employees and boasts a positive and supportive culture and flexible working environment. With prestigious offices based around the UK that provide a great place to work with good people and exciting, engaging and industry leading brands. At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants. Successful candidates will be required to complete background screening checks and the offer of employment will be subject to results which we consider are satisfactory. Checks will include references, right to work, IT system Compliance Integrity Check (COIN), CV and relevant qualifications. Checks may also include criminal records, adverse financial (credit), directorships, address, internet research and/or driving licence. If you have any queries on any of these checks, please discuss with us and we will be happy to go through with you in more detail.
Assistant Sales Manager - BMW employer: Bayerische Motoren Werke Aktiengesellschaft
At BMW Group Park Lane, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters growth and development. Our flagship showroom in Park Lane provides a dynamic environment where employees can thrive, supported by comprehensive training programmes, competitive benefits including a generous pension scheme, and a commitment to employee wellbeing. Join us to be part of a prestigious brand that values equal opportunities and invests in your future.
Contact Details:
Bayerische Motoren Werke Aktiengesellschaft Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Sales Manager - BMW
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive industry. Attend events, join online forums, and don’t be shy about reaching out to current employees at BMW. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to sales management. Think about how you would lead a team to meet targets or handle customer complaints. We recommend role-playing with a friend to boost your confidence and refine your answers.
✨Tip Number 3
Showcase your passion for BMW and the automotive industry during interviews. Research the latest models, technologies, and market trends. When you demonstrate your knowledge and enthusiasm, it’ll set you apart from other candidates and show that you’re genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, keep an eye on our careers page for any new opportunities that pop up. We’re always looking for talented individuals to join our team!
We think you need these skills to ace Assistant Sales Manager - BMW
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Assistant Sales Manager role. Highlight your experience in sales, leadership, and customer service, as these are key for us at BMW Group Park Lane.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've achieved sales targets or led a team to success in the past.
Showcase Your Knowledge:Demonstrate your understanding of the automotive industry and BMW products. Mention any relevant experience with vehicle appraisals or customer relationship management to stand out.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your details and get you on our radar!
How to prepare for a job interview at Bayerische Motoren Werke Aktiengesellschaft
✨Know Your BMW Inside Out
Make sure you brush up on your knowledge of BMW vehicles, including their features, pricing, and how they stack up against competitors. This will not only impress the interviewers but also show that you're genuinely interested in the brand and can provide expert advice to customers.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led a team in the past. Highlight your experience in coaching and developing others, as this role requires strong leadership capabilities. Be ready to discuss specific situations where your guidance made a difference in achieving targets.
✨Demonstrate Your Sales Acumen
Be prepared to talk about your sales achievements and how you've met or exceeded targets in previous roles. Use metrics and specific examples to illustrate your success in driving sales and building customer relationships. This will help you stand out as a candidate who can deliver results.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready to ask. This could be about the team dynamics, sales strategies, or how success is measured in the role. It shows that you're engaged and serious about the position, plus it gives you valuable insights into the company culture.
