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For Companies At a Glance
- Tasks: Create innovative marketing campaigns that resonate with shoppers and retailers.
- Company: Join Bayer Consumer Health, a leader in health and wellness.
- Benefits: Enjoy competitive pay, bonuses, healthcare, and 28 days of leave.
- Why this job: Make a real impact on consumer health while building strong brand partnerships.
- Qualifications: Degree-level education or equivalent experience in marketing and sales.
- Other info: Flexible hybrid working model and opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
At Bayer Consumer Health, we are seeking a Shopper Marketing Manager to join our team and help us deliver impactful campaigns that resonate with consumers and retailers alike.
Major Tasks
- Create Compelling Campaigns: Develop innovative campaigns that align with shopper and retailer insights, delivering a triple win for Bayer Consumer Health, our customers, and consumers/shoppers.
- Implement Excellence: Apply Omni-channel excellence and shopper activation programs to execute best-in-class initiatives.
- Brand Champion: Act as the external brand champion, building trust and strong partnerships with key customers.
- Lead the Shopper Agenda: Actively participate in Local Category Teams to drive the shopper agenda forward.
- Build Relationships: Foster connections with retailer third-party agencies to enhance planning and execution of activations across brands, channels, and retail environments.
- Develop Solutions: Lead the creation of permanent and temporary equipment, cardboard solutions, and digital assets through collaboration with partner shopper agencies.
- Evaluate Campaigns: Support the evaluation of shopper marketing campaigns, focusing on ROI and KPI targets, and communicate findings across CH UK.
- Optimize Performance: Contribute to the development of stretch plans to improve in-year performance and secure a fair share of voice for shopper marketing activations.
- Track Spend: Oversee a budget of up to £2 million, evaluating expenditures for maximum impact and return.
Who Are You?
- You possess a proven ability to influence individuals and small teams, with strong problem-solving skills.
- External customer experience is desirable, but equivalent internal experience is also valued.
- You have proficiency across Sales, Marketing, and Category Management functions.
- Your experience spans multiple categories and markets within FMCG and OTC environments.
- You have a strong understanding of the UK retail trade.
- You are educated to degree standard or can demonstrate equivalent capabilities.
- Your relationship-building skills are exceptional, with excellent verbal and written presentation and communication abilities.
- You are numerate with keen attention to detail.
- You can leverage market data to craft compelling selling stories and arguments.
- You are full-time available and able to work at the office for at least two days a week (Tuesdays and Wednesdays).
Your Application
Be You at Bayer where you have the opportunity to be part of a culture influencing Health for all and Hunger for none. To achieve our vision we value rewards for all employees with a comprehensive benefits package.
What We Offer
- Competitive compensation package with base salary and annual bonus; individual bonus for high performance
- Mobility benefit
- 28 days annual leave plus bank holidays
- Private healthcare, generous pension scheme and life insurance
- Wellness programs and support
- Employee discount scheme
- State-of-the-art offices
- International career possibilities
- Flexible and hybrid working
- Help with home office equipment
- Volunteering days
- Professional growth through learning and development opportunities
- Inclusive working environment
The best possible work-life balance is supported by a flexible hybrid working model.
Location: United Kingdom : Berkshire : Reading
Division: Consumer Health
Reference Code: 852144
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Shopper Marketing Manager employer: Bayer
Contact Detail:
Bayer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your skills in interviews! Prepare examples of your past successes in shopper marketing and be ready to discuss how you can create compelling campaigns for Bayer Consumer Health.
✨Tip Number 3
Research the company culture and values. When you apply through our website, make sure to highlight how your personal values align with Bayer's mission to influence health for all.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the Shopper Marketing Manager role. We love seeing candidates who are proactive!
We think you need these skills to ace Shopper Marketing Manager
Some tips for your application 🫡
Craft Your Story: When writing your application, make sure to tell us your story! Highlight your experiences that align with the Shopper Marketing Manager role and how you've created impactful campaigns in the past. We want to see your passion shine through!
Be Specific: Use specific examples to demonstrate your skills and achievements. Whether it's about building relationships or optimising performance, we love seeing concrete evidence of your success. Numbers and results speak volumes!
Tailor Your Application: Don’t just send a generic application. Tailor it to Bayer Consumer Health and the Shopper Marketing Manager position. Show us you understand our values and how you can contribute to our mission. We appreciate a personal touch!
Check Your Details: Before hitting send, double-check your application for any typos or errors. Attention to detail is key, especially in marketing roles. A polished application shows us you care about quality and professionalism. And remember, apply through our website!
How to prepare for a job interview at Bayer
✨Know Your Campaigns
Before the interview, dive deep into Bayer Consumer Health's recent campaigns. Understand their objectives, target audience, and outcomes. This will not only show your enthusiasm but also allow you to discuss how your experience aligns with their goals.
✨Master the Metrics
Brush up on key performance indicators (KPIs) relevant to shopper marketing. Be ready to discuss how you've evaluated campaign success in the past, focusing on ROI and how you’ve used data to optimise performance. This will demonstrate your analytical skills and attention to detail.
✨Build Relationships
Think of examples where you've successfully built relationships with retailers or third-party agencies. Prepare to share these stories during the interview, highlighting your communication skills and ability to foster partnerships that drive results.
✨Showcase Your Problem-Solving Skills
Be prepared to discuss specific challenges you've faced in previous roles and how you overcame them. This is particularly important for a Shopper Marketing Manager role, as problem-solving is key to developing innovative campaigns and executing best-in-class initiatives.