At a Glance
- Tasks: Bring brands to life with impactful strategies and engaging marketing campaigns.
- Company: Join a leading FMCG company focused on consumer health and innovation.
- Benefits: Competitive salary, annual bonuses, private healthcare, and flexible working options.
- Other info: Dynamic role with international career opportunities and support for professional growth.
- Why this job: Make a real impact in a fast-paced environment while growing your marketing skills.
- Qualifications: Background in marketing or business, with a passion for digital marketing.
The predicted salary is between 44000 - 50000 £ per year.
We are looking for a commercially minded marketer ready to bring brands to life in a fast‑paced, consumer‑focused environment. This role delivers impactful brand strategies and activation plans across a dynamic FMCG portfolio.
Responsibilities
- Support the development and rollout of brand plans aligned to business goals
- Deliver engaging marketing campaigns across digital, retail, and media channels
- Own content creation and ensure a strong, consistent brand presence online
- Drive and optimise digital marketing campaigns for performance and reach
- Monitor brand performance, track KPIs, and support budget management
- Collaborate with commercial teams and retail partners to bring initiatives to market
- Analyse market trends and consumer insights to identify growth opportunities
- Work closely with Sales, Category & Insights, Commercial Strategy, Global brand and innovation teams and external agencies (media, creative, research)
Qualifications
- Background in marketing, business or a related field
- Experience or exposure within FMCG, Consumer Health or a fast‑moving commercial environment
- Strong understanding of digital marketing and media channels
- Proactive mindset with the ability to adapt quickly
- Excellent communication and stakeholder‑management skills
- Analytical thinking with attention to detail
- Comfortable working across multiple projects in a dynamic setting
Benefits & Compensation
- Salary: £44,000 – £50,000 per annum, depending on experience, with annual reviews in April
- Competitive base salary with annual company bonus and potential individual bonus
- 28 days annual leave plus bank holidays
- Private healthcare, generous pension scheme and life insurance
- Wellness programmes and support
- Employee discount scheme
- International career possibilities
- Flexible and hybrid working with help with home‑office equipment
- Volunteering days and support for professional growth
Location
United Kingdom: Berkshire: Reading
Division
Consumer Health
EEO statement
Bayer welcomes applications from all individuals, regardless of age, disability, gender identity/expression, family status, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We are committed to treating all applicants fairly and without discrimination. We continue to progressively embrace and adopt actions to advance our Diversity Equity & Inclusion (DE&I) commitments and aspirations. We are committed to providing access and support for all individuals with disabilities and/or long‑term conditions during the application process and beyond. Let us know if there is anything about the recruitment process that would make it easier for you to apply.
Brand Executive in Reading employer: Bayer
At Bayer, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of Reading, Berkshire. Our commitment to employee growth is evident through our international career opportunities, wellness programmes, and flexible working arrangements, ensuring that you can thrive both personally and professionally while making a meaningful impact in the consumer health sector.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Executive in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Be ready to discuss how you can contribute to their goals and bring their brands to life in a fast-paced environment.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Brand Executive in Reading
Some tips for your application 🫡
Show Your Brand Passion:When you're writing your application, let your enthusiasm for brand marketing shine through! We want to see how you can bring brands to life and make them resonate with consumers. Share any relevant experiences that highlight your passion for the industry.
Tailor Your Application:Make sure to customise your application for the Brand Executive role. We love seeing candidates who take the time to align their skills and experiences with our job description. Highlight your understanding of FMCG and consumer health, and how you can contribute to our dynamic environment.
Be Data-Driven:Since we’re all about tracking performance and optimising campaigns, include any examples of how you've used data to drive marketing decisions in your previous roles. Show us your analytical thinking and attention to detail – it’ll make your application stand out!
Keep It Professional Yet Engaging:While we appreciate a friendly tone, remember to keep your application professional. Use clear language and structure your thoughts well. We want to see your communication skills in action, so make sure your application is easy to read and engaging!
How to prepare for a job interview at Bayer
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with. Understand their market positioning, target audience, and recent campaigns. This knowledge will help you demonstrate your passion and readiness to contribute to impactful brand strategies.
✨Showcase Your Digital Savvy
Since the role involves driving digital marketing campaigns, be prepared to discuss your experience with various digital channels. Bring examples of past campaigns you've worked on, highlighting your analytical skills and how you optimised performance for better reach.
✨Prepare for Collaboration Questions
This position requires collaboration with multiple teams. Think of specific instances where you've successfully worked with others, especially in fast-paced environments. Be ready to share how you managed stakeholder relationships and contributed to team success.
✨Stay Current with Market Trends
Familiarise yourself with the latest trends in FMCG and consumer health. Being able to discuss current market insights and how they could influence brand strategies will show that you're proactive and well-informed, making you a strong candidate for the role.
