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For Companies At a Glance
- Tasks: Maximise brand presence through innovative media strategies and campaign optimisation.
- Company: Dynamic consumer health company focused on impactful marketing.
- Benefits: Competitive salary, private healthcare, flexible working, and generous leave.
- Why this job: Join a creative team and make a real difference in consumer health marketing.
- Qualifications: Experience in media, digital channels, and a collaborative mindset.
- Other info: Inclusive environment with opportunities for professional growth and international careers.
The predicted salary is between 36000 - 60000 £ per year.
Overview
We are seeking a talented and results-driven Digital Marketing Manager to join our dynamic team. The ideal candidate will be responsible for maximising our brand presence by delivering efficient media strategies. You will work closely with the Brand Team and media agency partners to optimise our marketing efforts, ensuring that we effectively reach and engage our target audience.
Responsibilities
- Develop the media strategy in partnership with the Brand Team to address brand objectives and fulfil \’jobs to be done\’.
- Oversee and direct the implementation of the media strategy, ensuring consistency with all funnel objectives.
- Assess campaign performance and collaborate with media agency partners and the Brand Team to continuously refine and optimize performance.
- Administer the Media Marketing Stack, focusing on tools, platforms, and technology for planning, execution, and measurement.
- Lead the measurement framework, including both short- and long-term KPIs such as post-campaign analysis, marketing mix modelling, and assessing sales impact from media activities.
- Participate in discussions about global media and digital strategy, guidelines, and principles, and apply these collaboratively to develop effective plans.
- Enhance media and digital skills by mentoring the team and fostering a continuous learning experience.
- Harness AI to optimize media investments, ensuring transparency and governance in how AI-driven decisions relate spending to ROI and sales outcomes.
- Maintain strong data governance across media operations, using data responsibly for targeting, measurement, and optimization while upholding brand trust through compliance.
Qualifications
- Previous experience working with media, in an agency setting.
- Knowledgeable on key digital media channels, such as SEA, SEO, Programmatic, OLV, and Retail Media.
- Proven track record in optimising digital and media campaigns.
- Effective collaborator who can influence cross-functional teams.
- Results-oriented and comfortable with ambiguity.
- Experimental mindset with a strong commercial acumen, able to manage complex tasks.
- Experience in working in a consumer goods / health care environment.
Benefits
- Competitive compensation package consisting of an attractive base salary and annual bonus. Individual recognition awards can be granted in addition to company bonus.
- 28 days annual leave plus bank holidays
- Private Healthcare, generous pension scheme and Life Insurance
- Wellness programs and support
- Employee discount scheme
- State of the art offices
- International career possibilities
- Flexible and Hybrid working
- Help with home office equipment
- Volunteering days
- Support for professional growth in a wide range of learning and development opportunities
- We welcome and embrace diversity providing an inclusive working environment
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Digital Media Manager - Consumer Health employer: Bayer SAS
Contact Detail:
Bayer SAS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Media Manager - Consumer Health
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in digital media. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its media strategies. Be ready to discuss how you can contribute to their goals and bring fresh ideas to the table. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are excited about joining our team. Plus, it gives you a better chance to stand out!
We think you need these skills to ace Digital Media Manager - Consumer Health
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Media Manager role. Highlight your experience with media strategies and any relevant campaigns you've worked on. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about consumer health and how your skills align with our goals. Let us know what makes you the perfect fit for StudySmarter.
Showcase Your Results: When detailing your past experiences, focus on the results you've achieved. Use metrics and examples to demonstrate how you've optimised campaigns and driven success. We love numbers that tell a story!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Bayer SAS
✨Know Your Media Channels
Make sure you brush up on your knowledge of key digital media channels like SEA, SEO, and Programmatic. Be ready to discuss how you've used these channels in past campaigns and how they can be leveraged for the role.
✨Showcase Your Results
Prepare to share specific examples of how you've optimised digital and media campaigns in the past. Use metrics and KPIs to demonstrate your impact, as this will show your results-oriented mindset.
✨Collaborate Like a Pro
Since this role involves working closely with cross-functional teams, think of examples where you've successfully collaborated with others. Highlight your ability to influence and drive results through teamwork.
✨Embrace the Experimental Mindset
Be ready to discuss how you've approached ambiguity in previous roles. Share instances where you've taken calculated risks or tried new strategies, showcasing your experimental mindset and commercial acumen.
