At a Glance
- Tasks: Support brand strategies and execute engaging marketing campaigns across digital and retail channels.
- Company: Join Bayer, a visionary company dedicated to health and sustainability.
- Benefits: Competitive salary, private healthcare, flexible working, and professional growth opportunities.
- Other info: Embrace diversity and enjoy a supportive workplace culture.
- Why this job: Make a real impact on well-known brands in a collaborative environment.
- Qualifications: Background in marketing or business with strong digital marketing skills.
The predicted salary is between 44000 - 50000 £ per year.
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all, Hunger for none' is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Are you a commercially minded marketer ready to bring brands to life? Do you thrive in fast-paced, consumer-focused environments where creativity meets data-driven decision-making?
We’re looking for an Assistant Brand Manager to join our UK & Ireland team, playing a key role in delivering impactful brand strategies and activation plans across a dynamic FMCG portfolio.
Tasks and Responsibilities:
- Support the development and rollout of brand plans aligned to business goals
- Deliver engaging marketing campaigns across digital, retail, and media channels
- Own content creation and ensure a strong, consistent brand presence online
- Drive and optimise digital marketing campaigns for performance and reach
- Monitor brand performance, track KPIs, and support budget management
- Collaborate with commercial teams and retail partners to bring initiatives to market
- Analyse market trends and consumer insights to identify growth opportunities
You’ll work closely with:
- Sales, Category & Insights, and Commercial Strategy teams
- Global brand and innovation teams
- External agencies (media, creative, research)
- Retail customers and key industry stakeholders
Who you are:
- Background in marketing, business, or a related field
- Experience or exposure within FMCG, Consumer Health, or a fast-moving commercial environment
- Strong understanding of digital marketing and media channels
- A proactive mindset with the ability to adapt quickly
- Excellent communication and stakeholder management skills
- Analytical thinking with attention to detail
- Comfortable working across multiple projects in a dynamic setting
Why join?
- Work on well-known brands within a leading consumer-focused organisation
- Gain exposure to end-to-end brand management in a highly collaborative environment
- Be part of a team that values innovation, ownership, and continuous learning
If you’re passionate about brands, consumers, and delivering marketing that drives real impact—this is your opportunity to grow your career in FMCG.
Your Application:
“Be You” at Bayer where you have the opportunity to be part of our culture influencing Health for all and Hunger for none. We value our employees and believe that rewarding your contributions is essential to our shared vision.
Compensation and Benefits:
- Salary you can expect: Min £44K – max £50K pa depending on experience.
- Salary reviews take place annually in April.
- Competitive compensation package consisting of an attractive base salary and annual company bonus.
- Individual bonus can also be granted for top Talent Impact
- 28 days annual leave plus bank holidays
- Private Healthcare, generous pension scheme and Life Insurance
- Wellness programs and support
- Employee discount scheme
- International career possibilities
- Flexible and Hybrid working
- Help with home office equipment
- Volunteering days
- Support for professional growth in a wide range of learning and development opportunities
Bayer welcomes applications from all individuals, regardless of age, disability, gender identity/expression, family status, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We are committed to treating all applicants fairly and without discrimination.
Bayer is committed to providing access and support for all individuals with disabilities and/or long-term conditions - during the application process and beyond.
“At Bayer, sustainability is ingrained in our mission ‘Health for all, hunger for none’, driving our commitment to healthcare and agricultural innovation. We prioritise reducing our environmental footprint, enhancing our social impact, and ensuring sustainable business practices. As part of our team, you'll have opportunities to contribute to various initiatives such as achieving climate neutrality across our facilities by 2030, to improving access to healthcare and nutrition to 100 million underserved people worldwide by 2030. Join us and be part of a culture that values innovation and empowers change, as we strive to shape a healthier, more sustainable, and inclusive world.”
Location: United Kingdom : Berkshire : Reading
Division: Consumer Health
Assistant Brand Manager - Consumer Health in Reading employer: Bayer Crop Science
At Bayer, we foster a vibrant and inclusive work culture that champions innovation and personal growth, making it an exceptional employer for those passionate about consumer health. As an Assistant Brand Manager in Reading, you'll enjoy competitive compensation, flexible working arrangements, and a wealth of professional development opportunities while contributing to impactful brand strategies within a collaborative team environment. Join us to be part of a mission-driven organisation dedicated to 'Health for all, Hunger for none', where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Brand Manager - Consumer Health in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with Bayer employees on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching Bayer's values and recent campaigns. Show us how your skills align with their mission of 'Health for all, Hunger for none'—it'll make you stand out!
✨Tip Number 3
Practice your pitch! Be ready to explain how your background in marketing and understanding of digital channels can drive brand success. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Bayer team.
We think you need these skills to ace Assistant Brand Manager - Consumer Health in Reading
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for marketing and consumer health shine through. We want to see that you're not just looking for a job, but that you're genuinely excited about the opportunity to make an impact in this field.
Tailor Your CV:Make sure your CV is tailored to the Assistant Brand Manager role. Highlight relevant experiences, especially in FMCG or digital marketing, and showcase how your skills align with the tasks and responsibilities mentioned in the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for our team. Use it to connect your background and experiences to the specific requirements of the role, and don’t forget to mention why you’re drawn to Bayer’s mission of 'Health for all, Hunger for none'.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and keen to join our community at Bayer!
How to prepare for a job interview at Bayer Crop Science
✨Know Your Brands
Before the interview, dive deep into Bayer's brand portfolio, especially in the Consumer Health sector. Understand their key products, recent campaigns, and market positioning. This knowledge will help you demonstrate your passion for the brands and show how you can contribute to their success.
✨Showcase Your Analytical Skills
As an Assistant Brand Manager, you'll need to analyse market trends and consumer insights. Prepare examples from your past experiences where you've used data to drive marketing decisions or improve campaign performance. This will highlight your analytical thinking and attention to detail.
✨Be Ready to Discuss Digital Marketing
Since digital marketing is a big part of this role, brush up on the latest trends and tools in the digital space. Be prepared to discuss how you've successfully driven digital campaigns in the past and how you would approach it for Bayer's brands.
✨Emphasise Collaboration
Bayer values teamwork, so be ready to talk about your experience working with cross-functional teams. Share specific examples of how you've collaborated with sales, insights, or creative teams to bring a project to life. This will show that you're a team player who thrives in a collaborative environment.
