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- Tasks: Maximise brand presence through innovative media strategies and collaboration with teams.
- Company: Join Bayer, a leader in consumer health dedicated to sustainability and innovation.
- Benefits: Enjoy competitive pay, flexible working, wellness support, and professional growth opportunities.
- Why this job: Make a real impact on global health while developing your digital marketing skills.
- Qualifications: Experience in media, strong digital knowledge, and a collaborative mindset are essential.
- Other info: Be part of a diverse team committed to shaping a healthier, inclusive world.
The predicted salary is between 28800 - 48000 £ per year.
Overview
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Bayer is an organisation where decisions are made together and where innovation cycles are in 90 days sprints. Our operating model (Dynamic Shared Ownership (we call it DSO) is a reimagined way of operating a multinational company which moves at speed and scale with the goal of delivering on our vision.
Being part of #TeamBayer means that you are part of our vision and of our future – delivering to our farmers, patients, and consumers.
“At Bayer, sustainability is ingrained in our mission ‘Health for all, hunger for none’, driving our commitment to healthcare and agricultural innovation. We prioritise reducing our environmental footprint, enhancing our social impact, and ensuring sustainable business practices. As part of our team, you\\\’ll have opportunities to contribute to various initiatives such as achieving climate neutrality across our facilities by 2030, to improving access to healthcare and nutrition to 100 million underserved people worldwide by 2030. Join us and be part of a culture that values innovation and empowers change, as we strive to shape a healthier, more sustainable, and inclusive world.”
Introduction to Bayer Consumer Health Division
Bayer Consumer Health is dedicated to enhancing the everyday health and well-being of individuals and families worldwide. As a leading global provider of self-care solutions, our division focuses on delivering innovative products that empower consumers to take charge of their health. We pride ourselves on a diverse portfolio of trusted brands that cater to a wide range of health needs, from pain relief and allergy management to digestive health and personal care.
Join us in our journey to improve health outcomes and enhance the quality of life for people around the globe!
Position overview
We are currently recruiting for a Digital Marketing Manager to join this team.
Position Overview:
We are seeking a talented and results-driven Digital Marketing Manager to join our dynamic team. The ideal candidate will be responsible for maximising our brand presence by delivering efficient media strategies. You will work closely with the Brand Team and media agency partners to optimise our marketing efforts, ensuring that we effectively reach and engage our target audience.
Major tasks
- Develop the media strategy in partnership with the Brand Team to address brand objectives and fulfil ‘jobs to be done’.
- Oversee and direct the implementation of the media strategy, ensuring consistency with all funnel objectives.
- Assess campaign performance and collaborate with media agency partners and the Brand Team to continuously refine and optimize performance.
- Administer the Media Marketing Stack, focusing on tools, platforms, and technology for planning, execution, and measurement.
- Lead the measurement framework, including both short- and long-term KPIs such as post-campaign analysis, marketing mix modelling, and assessing sales impact from media activities.
- Participate in discussions about global media and digital strategy, guidelines, and principles, and apply these collaboratively to develop effective plans.
- Enhance media and digital skills by mentoring the team and fostering a continuous learning experience.
- Harness AI to optimize media investments, ensuring transparency and governance in how AI-driven decisions relate spending to ROI and sales outcomes.
- Maintain strong data governance across media operations, using data responsibly for targeting, measurement, and optimization while upholding brand trust through compliance.
Position requirements
- Previous experience working with media, in an agency setting.
- Knowledgeable on key digital media channels, such as SEA, SEO, Programmatic, OLV, and Retail Media.
- Proven track record in optimising digital and media campaigns.
- Effective collaborator who can influence cross-functional teams.
- Results-oriented and comfortable with ambiguity.
- Experimental mindset with a strong commercial acumen, able to manage complex tasks.
- Experience in working in a consumer goods / health care environment
Your application
Be You at Bayer where you have the opportunity to be part of a culture influencing Health for all and Hunger for none.
To achieve our vision we see reward for all our employees as incredibly important, so here are some of the benefits you will receive as a Bayer employee.
What we offer
- Competitive compensation package consisting of an attractive base salary and annual bonus. Individual recognition awards can be granted in addition to company bonus.
- 28 days annual leave plus bank holidays
- Private Healthcare, generous pension scheme and Life Insurance
- Wellness programs and support
- State of the art offices
- International career possibilities
- Flexible and Hybrid working
- Help with home office equipment
- Support for professional growth in a wide range of learning and development opportunities
- We welcome and embrace diversity providing an inclusive working environment
The best possible work-life balance is of great importance to us, which is why we support flexible hybrid working model.
#LI-UK
#Hybrid
Bayer welcomes applications from all individuals, regardless of age, disability, gender identity/expression, family status, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We are committed to treating all applicants fairly and without discrimination. We continue to progressively embrace and adopt actions to advance our Diversity Equity & Inclusion (DE&I) commitments and aspirations, #ForBetter.
Bayer is committed to providing access and support for all individuals with disabilities and / or long term conditions – during the application process and beyond. Let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply please contact HROP_UK@bayer.com .
“At Bayer, sustainability is ingrained in our mission ‘Health for all, hunger for none’, driving our commitment to healthcare and agricultural innovation. We prioritise reducing our environmental footprint, enhancing our social impact, and ensuring sustainable business practices. As part of our team, you\’ll have opportunities to contribute to various initiatives such as achieving climate neutrality across our facilities by 2030, to improving access to healthcare and nutrition to 100 million underserved people worldwide by 2030. Join us and be part of a culture that values innovation and empowers change, as we strive to shape a healthier, more sustainable, and inclusive world.”
Contact Us
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Digital Media Manager - Consumer Health employer: Bayer AG
Contact Detail:
Bayer AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Media Manager - Consumer Health
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Bayer's values and recent projects. Show us that you're not just another candidate; demonstrate how your skills align with our mission of 'Health for all, hunger for none'.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to refine your responses. The more comfortable you are, the better you'll perform when it counts.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can leave a lasting impression and show us that you're genuinely interested in joining our team at Bayer.
We think you need these skills to ace Digital Media Manager - Consumer Health
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Media Manager role. Highlight your experience with media strategies and digital channels, as this will show us you understand what we're looking for.
Showcase Your Results: When detailing your past experiences, focus on the results you've achieved. Use metrics and examples to demonstrate how you've optimised campaigns and contributed to brand success. We love seeing numbers that tell a story!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your qualifications. Share your passion for consumer health and how it aligns with our mission.
Apply Through Our Website: For the best chance of getting noticed, make sure to apply directly through our website. This helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Bayer AG
✨Know Your Digital Media Inside Out
Make sure you brush up on your knowledge of key digital media channels like SEA, SEO, and Programmatic. Be ready to discuss how you've used these in past roles and how they can be applied to Bayer's objectives.
✨Showcase Your Collaborative Spirit
Bayer values teamwork, so come prepared with examples of how you've successfully collaborated with cross-functional teams. Highlight any experiences where you influenced others or led a project that required input from various stakeholders.
✨Be Results-Driven
Prepare to discuss specific campaigns you've worked on and the results achieved. Use metrics to back up your claims, and be ready to explain how you optimised performance based on data analysis.
✨Embrace Innovation and AI
Since Bayer is focused on innovation, think about how you've harnessed technology or AI in your previous roles. Be ready to share ideas on how you could apply these tools to optimise media investments and improve campaign outcomes.
