MICE Sales & Commercial Growth Lead in Coventry

MICE Sales & Commercial Growth Lead in Coventry

Coventry Full-Time 55000 - 60000 £ / year (est.) On-site
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At a Glance

  • Tasks: Lead sales and marketing for university venues, driving new business and managing major accounts.
  • Company: BaxterStorey, a leader in hospitality with a focus on exceptional experiences.
  • Benefits: Competitive salary of £55,000–£60,000 plus targeted bonuses.
  • Other info: Join a vibrant team and make a real impact in the hospitality industry.
  • Why this job: Shape the future of hospitality while building relationships and leading dynamic teams.
  • Qualifications: Proven sales leadership experience and strong relationship-building skills.

The predicted salary is between 55000 - 60000 £ per year.

Baxter Storey is seeking a Head of Sales & Commercial Development (MICE) in Coventry to lead the Sales and Marketing function for university venues.

You will drive new business, manage major accounts, and coordinate cross-functional teams across Sales, Marketing, Catering and Operations to deliver revenue targets.

Salary £55,000–£60,000 per year, plus a targeted bonus.

The role emphasizes strategic leadership, relationship building, and delivering exceptional hospitality experiences with a focus

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MICE Sales & Commercial Growth Lead in Coventry employer: BaxterStorey

Join our dynamic team in Biggleswade as a Kitchen Porter, where we prioritise employee well-being and growth. Enjoy free meals during your shift, bespoke training opportunities, and access to apprenticeships that cater to all experience levels, all within a supportive work culture that values your contributions. With additional perks like discounts through our Perkbox app, we strive to create a rewarding and meaningful workplace for all our staff.

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Contact Details:

BaxterStorey Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land MICE Sales & Commercial Growth Lead in Coventry

✨Get a Taste of the Scene

Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!

✨Network at Food Festivals

Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!

✨Show Off Your Skills

Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like BaxterStorey. It’s a fun way to stand out and demonstrate what you bring to the table!

✨Reach Out Directly to BaxterStorey

Don't be shy about reaching out to BaxterStorey directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!

We think you need these skills to ace MICE Sales & Commercial Growth Lead in Coventry

Sales Leadership
Commercial Development
Account Management
Cross-Functional Team Coordination
Strategic Planning
Relationship Building
Revenue Target Achievement

Some tips for your application 🫡

Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.

Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!

Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about BaxterStorey and how your skills can contribute to our team's success. We're after that genuine connection!

Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!

How to prepare for a job interview at BaxterStorey

✨Show Your People Skills

In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!

✨Know Your Menu Inside Out

Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!

✨Demonstrate Your Team Spirit

Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'

✨Get Ready for a Practical Test

In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!